Doji Tower Commercial and Office by Massimo Mercurio - Mercurio Design Lab

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DESIGN DETAILS
DESIGN NAME:
Doji Tower

PRIMARY FUNCTION:
Commercial and Office

INSPIRATION:
Doji Gold and Gems Group, a jewelry powerhouse in Vietnam, commissioned Mercurio Design Lab to do the interiors of Doji Tower, a mixed-use development inspired by the shape of a diamond. To connect and let flourish the excitement from the outside to the inside of the building, MDL designed the interiors to reflect the luxurious lifestyle and design innovation the Doji brand is known for.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
Mercurio Design Lab developed a new design language that fuses the classical and contemporary. The blend resulted to an art deco sensibility when applied in the various sections and functionalities of the building. As the merge does not draw a clear line to a specific period in architecture, Doji Tower interior brings forth a timeless creation which bestows a peculiar design impression. The combination is an innovation that outlives evolving colours and trends of time and seasons.

OPERATION / FLOW / INTERACTION:
The first five floors of the tower is a retail space featuring various sections for showing wedding-related themes and giftware such as watches and other luxury jewellery. Aspects of the interiors in these floors have been designed for different clientele targets. Doji headquarter occupies the 6th to 9th floors while the 10th to 15th floors are for office lease. The offices feature high-end and top quality furniture interiors. On the 16th floor, the topmost level, there is a high-end restaurant.

PROJECT DURATION AND LOCATION:
The Doji Tower interior project in Hanoi, Vietnam was completed in 2019.

FITS BEST INTO CATEGORY:
Interior Space and Exhibition Design

PRODUCTION / REALIZATION TECHNOLOGY:
Marbles, golden decors, carpets, Italian mosaic, and European crystals were incorporated in the overall design of the interiors. Gold leaf, decorative ceiling medallions, detailing in the cornice and baseboard, wall panels, coffered ceilings, and gold finishes emphasised the classical characteristics. The contemporary feel is manifested in the open spaces with large and rounded windows for natural light to flow in, fluid and curvaceous walls, modern furniture, ornaments, and furnishings.

SPECIFICATIONS / TECHNICAL PROPERTIES:
Doji Tower is a large interior project (18,204 sqm) for the corporate headquarters of a client in Hanoi. It is a 16-storey mixed-use development with many functions within the building: corporate offices and a large retail area for the Doji jewellery products. There is also a high-end restaurant at the topmost level.

TAGS:
Mercurio Design Lab, Massimo Mercurio, Doji Tower, Doji Group headquarter, luxury retail, commercial space, art deco, classical and contemporary, classical and contemporary fusion

RESEARCH ABSTRACT:
Doji is a giant in the field of gold, silver, and gems. The brand is embodied by sophisticated men and women who display elegance, confidence, power, influence, passion, and energy. The interior of Doji Tower reflects the same vibrancy and luxury that the brand Doji represents. The design inculcates to the visiting guests and clients a deeper appreciation of the beauty of gold and gems as these are the fundamental inspiration of the interior design and decoration.

CHALLENGE:
When Mercurio Design Lab was first appointed, the client wanted a classical design to go along with the pre-existing classical imprint of the building. Mercurio Design Lab, an avant-garde studio, took the challenge and developed a new style language which is a fusion between the classical and contemporary. The blend resulted to an art deco sensibility and is made evident in the various sections and functionalities of the building bestowing a peculiar design impression.

ADDED DATE:
2021-02-26 10:26:33

TEAM MEMBERS (3) :
Lead Designer: Massimo Mercurio, Design Director: Kimberly Liu and Design Team: Mercurio Design Lab

IMAGE CREDITS:
Photography: Abluebird Photography
Video: Janne Rey Soriano

PATENTS/COPYRIGHTS:
Copyright: Mercurio Design Lab S.r.l.

Visit the following page to learn more: http://bit.ly/3evqFCX
CLIENT/STUDIO/BRAND DETAILS
NAME:
Mercurio Design Lab S.r.l.

PROFILE:
Mercurio Design Lab S.r.l. (MDL) is an award-winning Italian design studio that creates avant-garde concepts inspired by the vibrancy of Asia. Since its inception, MDL has been a place for creative ideas and thoughts, with a high energy to generate architecturally meaningful works. The team is composed of passionate architects, engineers, designers and artists who integrate art with technology in their design process, while respecting the three fundamental criteria: the functional, the aesthetic and the social. With an Italian spirit and rich cultural heritage that originated in Rome for more than 50 years, MDL creates new milestones and commit with great passion to bring ideas and solutions into the fields of Architecture, Interior Design and Industrial Design.

NOMINATION DETAILS

Doji Tower Commercial and Office by Massimo Mercurio-Mercurio Design Lab is a Nominee in Interior Space and Exhibition Design Category.

· This project is currently confidential as results have not been announced yet. Images and further details of the project is not available for public yet, please check back later. If you are the owner of this design, please login to view the images.

· The profile and other works by Massimo Mercurio - Mercurio Design Lab is also kept secret. This information will also be available later.
AWARD DETAILS

Doji Tower Commercial and Office by Massimo Mercurio-Mercurio Design Lab is Winner in Interior Space and Exhibition Design Category, 2020 - 2021.



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