Yanjing White Beer Liquor Package by Gen Xu and Feihu Han |
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| DESIGN DETAILS | |||||
| DESIGN NAME: Yanjing White Beer PRIMARY FUNCTION: Liquor Package INSPIRATION: The package design is inspired by the pure ingredients in malt and hops. The entire package adopts shield-like title, which matches with the recognizable slogan well and highlights the words of White Beer. Meanwhile, the Chinese and German cultural elements, malt, hops and German football team are used as decoration, which shows respect for German, the original place of white beer. UNIQUE PROPERTIES / PROJECT DESCRIPTION: Yanjing white beer is a new brand promoted by Yanjing Group, which integrates the alcohol and sports culture of China and German. The designing elements are based on the uniform of German football team. While the malt and hops symbolize the fusion of eastern and western culture as well as respect for the original place of white beer. This design helps spread the concept of white beer and also makes the package more recognizable. OPERATION / FLOW / INTERACTION: The can of white beer is designed according to the palm size of most customers so as to facilitate their holding and grasping and avoid easy slipping. While the bottled white beer adopts tapered design so that customers can grasp it properly at any height. The pull ring design on the cap can allow customers to easily open it without an opener at any time and any place. PROJECT DURATION AND LOCATION: The project was started in Beijing in September, 2020 and put on sale in November, 2020. FITS BEST INTO CATEGORY: Packaging Design |
PRODUCTION / REALIZATION TECHNOLOGY: The package of Yanjing White Beer is made of recyclable aluminum material (canned beer) and recyclable glass (bottled beer). The integrated bottle saves material cost. By presenting the pure ingredients of beer-making, malt and hops, customers can taste the special and abundant flavor of beer and get perfect drinking experience. SPECIFICATIONS / TECHNICAL PROPERTIES: 67.4*67.4*248mm, 54*54*170mm TAGS: White beer, liquor package, fashionable appearance, cultural connotation, innovative interaction RESEARCH ABSTRACT: According to research, most alcohol consumers pursue high-end, individual and high-quality products. And traditional white beer emphasizes foreign background and European and American culture, which does not cater to the aesthetics and taste of Chinese customers. While the new package of Yanjing white beer introduces Chinese characteristics on this basis, which shows the confidence of Yanjing Beer on Chinese culture. CHALLENGE: The white beer has been an independent category in Chinese market, but there is further room for the improvement of its market awareness, which still belongs to minor beer. With innovation in terms of fermentation, materials and craft, it guides the new trend of healthy liquor-drinking. Meanwhile, it breaks the market situation of white beer, stimulating the consumption of white beer, refreshing the traditional cognition of white beer and building brand image by the logo and original package. ADDED DATE: 2021-02-25 14:27:00 TEAM MEMBERS (3) : Feihu Han, Gen Xu and Da Wu IMAGE CREDITS: Gen Xu and Feihu Han, 2020. |
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| CLIENT/STUDIO/BRAND DETAILS | |
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NAME: Beijing Yanjing Brewery Co.,Ltd. PROFILE: Founded in 1980, Yanjing Beer is one of the largest beer production group in China. Known as a creator and leader of refreshing beer as well as a pioneer of low proof beer, Yanjing Beer covers 7 categories and over 50 varieties, including white beer, draught beer, draft beer and refreshing beer. The products of Yanjing are sold all over the country. |
| AWARD DETAILS | |
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Yanjing White Beer Liquor Package by Gen Xu and Feihu Han is Winner in Packaging Design Category, 2020 - 2021.· Press Members: Login or Register to request an exclusive interview with Gen Xu and Feihu Han. · Click here to register inorder to view the profile and other works by Gen Xu and Feihu Han. |
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