Aurum Gold Leaves Packaging by LLAB Design Ltd

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DESIGN DETAILS
DESIGN NAME:
Aurum

PRIMARY FUNCTION:
Gold Leaves Packaging

INSPIRATION:
With its special qualities of shininess and rareness, genuine gold leaves are traditionally representing prestigious, luxurious and high quality. Thus we would like to show these characteristics thru the packaging. The process of making gold leaves is by hammering a piece of gold for over 20,000 times, to obtain the finest quality and thinnest texture. For this reason, the gold foil graphics on packaging has an irregular shape to show the making of process of gold leaves. We also reference from the structure of jewelry boxes on the packaging box structure, in order to deliver the luxurious touch.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
Client is a manufacturer of gold leaf. Instead of selling raw materials (thin gold leaves to craftsman or desert ingredients shops), we recommend client to develop a new brand that sell premium edible gold leaf to customers (expand the business model from B2B to B2C). We have designed a premium gift box for the new brand. The gift box is specially designed with glamour and elegance which is made of edible grade material. It comes with a bespoke tweezer to ensure easy application.

OPERATION / FLOW / INTERACTION:
First we do a lot of market research about the gold leaves packaging, and we also research on varies food-grade material for the packaging. Also we have suggest to include a small tweezer for holding the tiny gold leaves (gold leaves are so feather weight that can be blown away easily)

PROJECT DURATION AND LOCATION:
Starts in Dec 2019 to Aug 2020

PRODUCTION / REALIZATION TECHNOLOGY:
As AURUM is a new concept of product to market, luxurious touch is essential to be delivered to customers. The box structure and mechanics reference from luxurious jewelry packaging. The box is sealed by an anodized golden metal plate with brand name engraved, and the plate work as the magnetic lock for the packaging. For the outer texture, we used several gold foil stamping effects plus textured paper, with a touch of spot UV to create a unique hand touch. The package box is in several layers, top layer with a small ribbon to hold a small tweezer for pick up the gold leaf. Second layer is a translucent paper with brand name stamped, well protecting the prestige gold leaf, while at the same time create a higher class image for the product.

SPECIFICATIONS / TECHNICAL PROPERTIES:
W88mm x D90mm x H65mm

TAGS:
luxury, gold, premium, packaging

RESEARCH ABSTRACT:
We've done a lot of research about the characteristics of gold leaves, e.g. manufacturing process, usage etc. Research are mainly collecting data and insight via internet.

CHALLENGE:
Hardest part will be the structure and printing effect; as AURUM is a box of gold leaves, it is easily to associate the shininess and texture by applying gold foil printing on the packaging surface. However we would like to go further and more extra-ordinary, we use a matt texture paper and add silver foil on top, then go thru 4C printing on the foil to add on different gradient of gold colors on it. To ensure the color stay on silver foil is challenging.

ADDED DATE:
2021-02-25 10:27:04

TEAM MEMBERS (3) :
Creative director : Mike Wong, Project director : Tryde Leung and Designer : Chang Lu William Senjau

IMAGE CREDITS:
LLAB Design Ltd, 2020.

Visit the following page to learn more: https://www.aurum.com.hk/
CLIENT/STUDIO/BRAND DETAILS
NAME:
AURUM

PROFILE:
AURUM is a sub-brand under Dragon Mark Gold Leaf Oceanic Trading Co., which headquarter is located in Hong Kong, with over 50 years of experience in the industry, and is the only gold leaf manufacturer in Hong Kong. Everything started in the 1980’s. The company is a family-owned business with 50 years of experience in manufacturing and the application of genuine gold leaves. With its special qualities of shininess and rareness, genuine gold leaves are traditionally used in prestigious temples to represent the followers’ loyalty and dedication to God. The pureness, meaning 99% gold content, of the leaves means that the color and sparkles can stand the effects of time and weather, and hence showing power and eternity. The renowned nature of the precious metal has attracted worldwide attention in recent years. Gold-infused skincare products; gold-platted electronic devices; even real gold leaf desserts have gone viral on social media. As one of the leading companies in the industry, it is time to bring things forward and to truly connect the world with the beauty of the exquisite ingredient, and that’s why AURUM is created.

NOMINATION DETAILS

Aurum Gold Leaves Packaging by Llab Design Ltd is a Nominee in Luxury Design Category.

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· The profile and other works by LLAB Design Ltd is also kept secret. This information will also be available later.
AWARD DETAILS

Aurum Gold Leaves Packaging by Llab Design Ltd is Winner in Luxury Design Category, 2020 - 2021.



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