Daejeon Bruce Rice Cake Redesign Packaging Design by Choulsoon Park

Home > Winners > #120168


DESIGN DETAILS
DESIGN NAME:
Daejeon Bruce Rice Cake Redesign

PRIMARY FUNCTION:
Packaging Design

INSPIRATION:
There are various cultural assets and attractions in Daejeon, but it is a pity that many people do not know well and most foreigners only know Seoul. Therefore, we considered the necessary methods to effectively activate local tourism through influential companies in the Daejeon region.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
2019-2021 is the year of visiting Daejeon. In order to revitalize the Daejeon tourism culture, Daejeon's nine major landmark graphics were applied to the package of Sungsimdang, a leading confectionery company in Daejeon. Visitors and buyers of Sungsimdang can obtain information on various tourism cultures in Daejeon at the same time as purchasing products, and it will be effective marketing when exporting products in the future.

OPERATION / FLOW / INTERACTION:
The designer selected the color flow of each of the three series as the original color of the material, so that consumers can easily grasp the taste of the product they want to purchase. Also, in consideration of various consumers, English and Korean were applied to each product name in addition to colors.

PROJECT DURATION AND LOCATION:
The project started in March 2020 and was completed in November 2020 and has been exhibited at the Hanbat National University Moglyeon Gallery.

FITS BEST INTO CATEGORY:
Packaging Design

PRODUCTION / REALIZATION TECHNOLOGY:
The designer decided that the Daejeon Bruce Mochi packaging should convey honest products and brand image while conveying information about local attractions. To this end, each series was divided into three series according to taste, and each series was designed by linking the brand and local story. This allows you to experience a variety of products, as well as convey visual information to consumers who have purchased the product. You can also use thick paper to stand or lay it down. And it is not easily damaged.

SPECIFICATIONS / TECHNICAL PROPERTIES:
Outer packing 234mm*120mm, inner packing 80mm*125mm, information paper 85mm*125mm

TAGS:
Illustration, Graphic, Design, Package

RESEARCH ABSTRACT:
We divided into two categories: Daejeon local residents and all citizens (including foreigners), and conducted a questionnaire on the brand of the product to be designed and a questionnaire on the degree of understanding of landmarks in the Daejeon area. As a result, the experience with the product brand “Sungsimdang” was high, but the experience with landmarks in the Daejeon area was somewhat insufficient. Therefore, it was determined that if the local landmark was promoted through the influential company “Sungsimdang” in the region, it would be a good marketing for both the company and the Daejeon area.

CHALLENGE:
The student designer alone conducted market research from planning to final design results. We have invested a lot of time in surveys to get our marketing results, and we have done several tests on the material of the paper and the structure of the package so that we can install or place the package later.

ADDED DATE:
2021-02-24 16:09:15

TEAM MEMBERS (1) :
Individual

IMAGE CREDITS:
Choulsoon Park, 2020.

Visit the following page to learn more: https://notefolio.net/soongraphic/216220
CLIENT/STUDIO/BRAND DETAILS
NAME:
soongraphic

PROFILE:
Choulsoon Park is active in Korea under the name soongraphic. Currently, he is a fourth grader at Hanbat University, where he has worked with several clients in the fields of branding, graphics, and enter design, and is growing through constant personal work.

NOMINATION DETAILS

Daejeon Bruce Rice Cake Redesign Packaging Design by Choulsoon Park is a Nominee in Packaging Design Category.

· This project is currently confidential as results have not been announced yet. Images and further details of the project is not available for public yet, please check back later. If you are the owner of this design, please login to view the images.

· The profile and other works by Choulsoon Park is also kept secret. This information will also be available later.
AWARD DETAILS

Daejeon Bruce Rice Cake Redesign Packaging Design by Choulsoon Park is Winner in Packaging Design Category, 2020 - 2021.



· Press Members: Login or Register to request an exclusive interview with Choulsoon Park.

· Click here to view the profile and other works by Choulsoon Park.
SOCIAL
+ Add to Likes / Favorites | Send to My Email | Submit Comment | Comment | Testimonials | View Press-Release | Press Kit

Did you like Choulsoon Park's Packaging Design?
You will most likely enjoy other award winning packaging designs as well.
Click here to view more Award Winning Packaging Designs.


Did you like Daejeon Bruce Rice Cake Redesign Packaging Design? Help us create a global awareness for good packaging design worldwide. Show your support for Choulsoon Park, the creator of great packaging design by gifting them a nomination ticket so that we could promote more of their great packaging designs.

See other A' Design Award and Competition WinnersA' Design Award Presentation Submit Your Designs
 
design award logo

BENEFITS
THE DESIGN PRIZE
WINNERS SERVICES
PR CAMPAIGN
PRESS RELEASE
MEDIA CAMPAIGNS
AWARD TROPHY
AWARD CERTIFICATE
AWARD WINNER LOGO
PRIME DESIGN MARK
BUY & SELL DESIGN
DESIGN BUSINESS NETWORK
AWARD SUPPLEMENT

METHODOLOGY
DESIGN AWARD JURY
PRELIMINARY SCORE
VOTING SYSTEM
EVALUATION CRITERIA
METHODOLOGY
BENEFITS FOR WINNERS
PRIVACY POLICY
ELIGIBILITY
FEEDBACK
WINNERS' MANUAL
PROOF OF CREATION
WINNER KIT CONTENTS
FAIR JUDGING
AWARD YEARBOOK
AWARD GALA NIGHT
AWARD EXHIBITION

MAKING AN ENTRY
ENTRY INSTRUCTIONS
REGISTRATION
ALL CATEGORIES

FEES & DATES
FURTHER FEES POLICY
MAKING A PAYMENT
PAYMENT METHODS
DATES & FEES

TRENDS & REPORTS
DESIGN TRENDS
DESIGNER REPORTS
DESIGNER PROFILES
DESIGN INTERVIEWS

ABOUT
THE AWARD
AWARD IN NUMBERS
HOMEPAGE
AWARD WINNING DESIGNS
DESIGNER OF THE YEAR
MUSEUM OF DESIGN
PRIME CLUBS
SITEMAP
RESOURCE

RANKINGS
DESIGNER RANKINGS
WORLD DESIGN RANKINGS
DESIGN CLASSIFICATIONS
POPULAR DESIGNERS

CORPORATE
GET INVOLVED
SPONSOR AN AWARD
BENEFITS FOR SPONSORS

PRESS
DOWNLOADS
PRESS-KITS
PRESS PORTAL
LIST OF WINNERS
PUBLICATIONS
RANKINGS
CALL FOR ENTRIES
RESULTS ANNOUNCEMENT

CONTACT US
CONTACT US
GET SUPPORT

Follow us : Twitter Twitter | Twitter Facebook | Twitter Google+.
Share |