Daejeon Bruce Rice Cake Redesign Packaging Design by Choulsoon Park |
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| DESIGN DETAILS | |||||
| DESIGN NAME: Daejeon Bruce Rice Cake Redesign PRIMARY FUNCTION: Packaging Design INSPIRATION: There are various cultural assets and attractions in Daejeon, but it is a pity that many people do not know well and most foreigners only know Seoul. Therefore, we considered the necessary methods to effectively activate local tourism through influential companies in the Daejeon region. UNIQUE PROPERTIES / PROJECT DESCRIPTION: 2019-2021 is the year of visiting Daejeon. In order to revitalize the Daejeon tourism culture, Daejeon's nine major landmark graphics were applied to the package of Sungsimdang, a leading confectionery company in Daejeon. Visitors and buyers of Sungsimdang can obtain information on various tourism cultures in Daejeon at the same time as purchasing products, and it will be effective marketing when exporting products in the future. OPERATION / FLOW / INTERACTION: The designer selected the color flow of each of the three series as the original color of the material, so that consumers can easily grasp the taste of the product they want to purchase. Also, in consideration of various consumers, English and Korean were applied to each product name in addition to colors. PROJECT DURATION AND LOCATION: The project started in March 2020 and was completed in November 2020 and has been exhibited at the Hanbat National University Moglyeon Gallery. FITS BEST INTO CATEGORY: Packaging Design |
PRODUCTION / REALIZATION TECHNOLOGY: The designer decided that the Daejeon Bruce Mochi packaging should convey honest products and brand image while conveying information about local attractions. To this end, each series was divided into three series according to taste, and each series was designed by linking the brand and local story. This allows you to experience a variety of products, as well as convey visual information to consumers who have purchased the product. You can also use thick paper to stand or lay it down. And it is not easily damaged. SPECIFICATIONS / TECHNICAL PROPERTIES: Outer packing 234mm*120mm, inner packing 80mm*125mm, information paper 85mm*125mm TAGS: Illustration, Graphic, Design, Package RESEARCH ABSTRACT: We divided into two categories: Daejeon local residents and all citizens (including foreigners), and conducted a questionnaire on the brand of the product to be designed and a questionnaire on the degree of understanding of landmarks in the Daejeon area. As a result, the experience with the product brand “Sungsimdang” was high, but the experience with landmarks in the Daejeon area was somewhat insufficient. Therefore, it was determined that if the local landmark was promoted through the influential company “Sungsimdang” in the region, it would be a good marketing for both the company and the Daejeon area. CHALLENGE: The student designer alone conducted market research from planning to final design results. We have invested a lot of time in surveys to get our marketing results, and we have done several tests on the material of the paper and the structure of the package so that we can install or place the package later. ADDED DATE: 2021-02-24 16:09:15 TEAM MEMBERS (1) : Individual IMAGE CREDITS: Choulsoon Park, 2020. |
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| Visit the following page to learn more: https://notefolio.net/soongraphic/216220 | |||||
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NAME: soongraphic PROFILE: Choulsoon Park is active in Korea under the name soongraphic. Currently, he is a fourth grader at Hanbat University, where he has worked with several clients in the fields of branding, graphics, and enter design, and is growing through constant personal work. |
| AWARD DETAILS | |
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Daejeon Bruce Rice Cake Redesign Packaging Design by Choulsoon Park is Winner in Packaging Design Category, 2020 - 2021.· Press Members: Login or Register to request an exclusive interview with Choulsoon Park. · Click here to register inorder to view the profile and other works by Choulsoon Park. |
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