Day One Wine Packaging by Ximena Ureta

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DESIGN DETAILS
DESIGN NAME:
Day One

PRIMARY FUNCTION:
Wine Packaging

INSPIRATION:
Day One, Selected Harvest, is a design that pays tribute to the moment when a winemaker decides to begin the harvest: a decision that is fundamental to the quality, finish and character of a wine. A balance between sugar, acidity, and tannins. During this process, sugar is transformed into alcohol and, hence, the concentration of sugar in the fruit is key to start the harvest. The harvest scissors have germinated among the flowers that protect the grapes and vine leaves.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
Montgras is a hand-harvested vineyard. Day One is a line of sustainable wines by Wines of Chile. Viña Montgras complies with BRC and will obtain the FOR LIFE certification. All Day One grape varieties are summer wines from the best and most renowned valleys in Chile. Sauvignon Blanc, D.O. Leyda. Chardonnay, D.O. Leyda. Pinot Noir, D.O. Casablanca. Carmenere, D.O. Colchagua. Cabernet Sauvignon, D.O. Maipo.

OPERATION / FLOW / INTERACTION:
Day One's consumers are very widely spread, both domestically and internationally, in key markets such as Korea, China, USA, Chile, Canada, Denmark, Brazil, Japan and UK.

PROJECT DURATION AND LOCATION:
This project started in September 2020 in Santiago, Chile, and ended in January 2021.

FITS BEST INTO CATEGORY:
Packaging Design

PRODUCTION / REALIZATION TECHNOLOGY:
Printed on Fasson Cuvee Sable paper (85 grs / m2), in 3 special colors, Offset, matt gold foil, stamping and protective varnish.

SPECIFICATIONS / TECHNICAL PROPERTIES:
Burgundy Label Dimension: 105x114 mm. Conicity of 2 mm per side. Burgundy Label Size: 105x75 mm.

TAGS:
Wine label, packaging, design, MontGras, Ximena Ureta, Day One, Chilean wine.

RESEARCH ABSTRACT:
Research was conducted into harvesting tools, especially the harvesting scissors used in the MontGras vineyards when the Day One harvest takes place. Extracting from reality an image that represents this handmade work. We researched different packagings that could speak about harvest, and Selected Harvest and vegan wines around the world, to produce a unique and original design.

CHALLENGE:
MontGras has developed a new brand architecture and positioning and, consequently, the need has arisen to create a new portfolio that is more attractive, relevant and innovative, as well as able to communicate the new positioning sought by the company. "Boldly Attractive", this has been our challenge.

ADDED DATE:
2021-02-23 23:14:09

TEAM MEMBERS (1) :
Art Direction and Design: Ximena Ureta. Graphic Design: Dante Curin. Production: Juan Rojas. MontGras Corporate Image: Ximena Ureta. Label Printing: Artica impresores. Screw cap: Amcor. Capsule: Torrens.

IMAGE CREDITS:
Image #1: Estudio Navarro, Image #2: Estudio Navarro, Image #3: Estudio Navarro, Image #4: Jorge Brantmayer, Image #5: Estudio Navarro

Visit the following page to learn more: http://www.ximenaureta.cl
CLIENT/STUDIO/BRAND DETAILS
NAME:
MontGras

PROFILE:
Brothers Hernán and Eduardo Gras, set up the winery in 1993, combining state-of-the art-technology with the talent and passion of a very special group of people. Hernán brought the substantial winemaking experience he had gained in Canada, while his brother, Eduardo contributed with their entrepreneurial visión and pragmatic business acumen. Their combination of skills and experience has enabled MontGras to become one of Chile´s foremost wine groups. Today, we are one of the largest 100% family-owned Chilean wineries, exporting to more than 40 countries worldwide. Our strong business model, underpinned by a broad portfolio of wines with well-positioned brands and strong long-term relationships with our commercial partners around the wold, have allowed us to deliver first-class products to our consumers. And it is consumer loyalty that has allowed MontGras to consistently grow faster than the rest of the industry, becoming the youngest winery to make the top of Chile´s wine-exporting in 2013. We have gained national and international certificación according to the strictest standards, including BRC with A+and HACCP. We were also one of the first wineries to be certified sustainable by the Wines of Chile Winery Code.

NOMINATION DETAILS

Day One Wine Packaging by Ximena Ureta is a Nominee in Packaging Design Category.

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AWARD DETAILS

Day One Wine Packaging by Ximena Ureta is Winner in Packaging Design Category, 2020 - 2021.



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