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DESIGN DETAILS |
DESIGN NAME: Pop Modern Design
PRIMARY FUNCTION: High Tech Dining Area
INSPIRATION: The design theme was inspired by three distinct styles: Pop Art, Art Deco and Modern, combined into a single visual message of recreation.
A hint of the American vintage Diner period is portrayed by neon signs placed casually on the walls, the tall Art Deco dividers extend the entire length of the eatery and combine with the modern concrete floor and wall tiling.
The furniture chosen is of understated design blending amongst the various design statements.
UNIQUE PROPERTIES / PROJECT DESCRIPTION: An innovative dining experience within a Hi-Tech work environment in Southern Israel, offering escape from everyday office culture to a relaxing get-away without leaving the building.
This space design matches the company values: to dare and to dream.
Axis of movement from the entrance leads the visitor into a 40-meter length corridor, defined by the floor, ceiling and lighting fixture extension.
OPERATION / FLOW / INTERACTION: Upon entering, the visitor instantly recognizes the functional layout, with a clearly defined path. The user initially encounters the hand-washing niche, followed by various buffet stations leading to the sitting area. Exit from the dinery is equally practical and defined.
PROJECT DURATION AND LOCATION: The project started in February 2019 in Sderot, Israel and finished in February 2020, and was open to the public in February 2021 in response to the pandemic restrictions.
FITS BEST INTO CATEGORY: Interior Space and Exhibition Design
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PRODUCTION / REALIZATION TECHNOLOGY: Metal, glass and wood uniquely combine together and function as definitive wall petitions running the full length of the dining space passageway, creating a sculpture-type room divider.
SPECIFICATIONS / TECHNICAL PROPERTIES: 1200 Sq.meter space, length 80 meters, width 15 meters, height 6 meters.
TAGS: A. Office Design, B. Interior Design, C. Studio Tali Gotthilf, D. Israel, E. Commercial Design
RESEARCH ABSTRACT: Design research consisted of planning the number of daily users, calculating the kitchen capacity to provide sufficient dishes, sitting accomodation and time settings. One thousand meals is the limited kitchen capacity, providing for two hundred diners at a time. The company has seven hundred employees with a three-hour lunch break allowance. The research was built upon past documentation from previous company locations.
CHALLENGE: The large, empty, open space was allocated for dining purpose design during the building construction. This space needed to include an industrial kitchen alongside a dining compound. Natural light was a vital element component taken into consideration, the challenge being a long and narrow space providing light outlets at the extreme ends only. Light compensation was provided in the form of bright neon signs attached to the walls, in addition to the warm Led light fixtures.
The long and narrow shape of the room was dramatized using Art Deco slab dividers, marking the division between corridor and dining areas.
ADDED DATE: 2021-02-23 17:28:05
TEAM MEMBERS (3) : Head Designer: Tali Gotthilf., Designer: Liron Kaleve and Graphic Design: SRVC visual Communications
IMAGE CREDITS: Photographer: Yanai Deitsch
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Visit the following page to learn more: https://www.taligo.co.il/en/home/ |
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CLIENT/STUDIO/BRAND DETAILS |
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NAME: Studio Tali Gotthilf
PROFILE: A boutique interior design ‘one stop shop’ studio, that specializes in creating an updated and innovative experience for customers and employees in commercial, office and retail environment. In her work for commercial clients, Tali pays a lot of attention to aesthetics and to the overall experience of space. She is a great believer in “human scale design” that centers on maximizing the accessibility, convenience and the feel-good factor of people using the space. For over two decades Tali Gotthilf plan and create custom projects for commercial and private clients. She regards people as the number one resource of each space, be it visitors, customers or workers, and therefore also the focal point of the design. “Good design should serve the people who use it”, she says, “and not the other way around. Colors, furniture, light tricks and clever ergonomics convey the whole sensual experience. The depth and strength in design is derived from the fact that there is no one formula you can call “beautiful”. Endless possibilities and combinations creating the fascinating complexity”.
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COMMENTS |
Giulia Esposito |
Comment #13537 on December 27, 2022, 2:50 pm |
I'm absolutely in love with the "Pop Modern Design" by Studio Tali Gotthilf. It is a perfect mix of high tech and modern style that makes the dining area look so inviting and comfortable. The attention to detail and the use of colors give it a unique, yet cozy atmosphere. The furniture, lighting, and accessories all blend together harmoniously to create a truly unforgettable experience. It is truly remarkable how Studio Tali Gotthilf has created a space that is both modern and inviting. Congratulations to Studio Tali Gotthilf on winning the A' Design Award in Interior Space and Exhibition Design with their work titled "Pop Modern Design".
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Adam Harris |
Comment #81282 on January 4, 2023, 8:37 am |
I am absolutely astonished by the creative vision behind Pop Modern Design; an innovative dining experience that offers a relaxing get-away without ever leaving the building. The way the designers have managed to blend the three distinct styles of Pop Art, Art Deco and Modern is truly remarkable and their attention to detail in considering the light and layout of the room is especially impressive. It is no wonder that this work has been awarded the A' Design Award as it truly represents the pinnacle of interior space and exhibition design.
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Chloe Turner |
Comment #88213 on January 4, 2023, 2:28 pm |
I was enthralled by the Pop Modern Design of the High Tech Dining Area. It is a fantastic blend of three distinct styles: Pop Art, Art Deco and Modern, creating a visual message of recreation. The atmosphere was further enhanced by the neon signs and the tall Art Deco dividers, complemented by the modern concrete floor and wall tiling. The furniture chosen was tasteful and blended in perfectly with the various design statements. This is a truly remarkable piece of design and is a testament to the designer's creative vision.
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Mark Allen |
Comment #89865 on January 4, 2023, 4:19 pm |
This incredible interior space and exhibition design is a stunning example of creativity and innovation. Combining elements from Pop Art, Art Deco and Modern styles, the space is both visually stimulating and inviting. The designer has carefully considered the needs of the users, accounting for natural light and seating capacity, to create a unique and relaxing dining experience. This project is a testament to the designer's skill and vision, and deserves recognition.
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Elisabeth Clark |
Comment #91065 on January 4, 2023, 5:39 pm |
I am absolutely delighted to see that Studio Tali Gotthilf has won the A' Design Award with their amazing design, Pop Modern Design. This "High Tech Dining Area" is a perfect example of innovative design, offering escape from the everyday office culture to a relaxing get-away. It is clear that a lot of research and thought has gone into the design, from planning the number of daily users, to the kitchen capacity and the furniture chosen. The combination of Pop Art, Art Deco and Modern styles creates a unique and visually stunning atmosphere that is sure to make any diner feel special. Congratulations to Studio Tali Gotthilf for this amazing achievement and for creating such a unique and inspiring design.
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