Qabalan Bakery by Emad Salameh

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DESIGN DETAILS
DESIGN NAME:
Qabalan

PRIMARY FUNCTION:
Bakery

INSPIRATION:
Inspired by the need for a stylish and quality experience for the bakery customers in contrast to other traditional bakery shops in Jordan. Yet guaranteed by the high quality, durable materials used, as well as the convenient positioning of the machinery and counters while meeting customers needs efficiently.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
The design focused on merging between the style, experience, precision and quality, keeping functionality as the main pillar while maintaining a worthy image for the Bakery.

OPERATION / FLOW / INTERACTION:
Since this bakery is of a large size, offering multiple choices of goods and operating 24 hours per day, the design focused on separating as much as possible the circulation of operation staff from crossing or contradicting the clients circulation. This was also considered when distributing the zoning layout, operations main circulation comes from the back. Additionally, main bakery items with high daily demand were scattered strategically throughout the store, creating pockets of distributed crowded locations instead of a busy crowded part and a slightly empty store on the other end.

PROJECT DURATION AND LOCATION:
The project started in June 2019 and finished in August 2020. It stopped for two weeks due to Covid 19 curfew. Located in an avenue with medium traffic in Amman, Jordan.

FITS BEST INTO CATEGORY:
Interior Space and Exhibition Design

PRODUCTION / REALIZATION TECHNOLOGY:
Materials selection and construction techniques were highly considered to create a flexible yet well maintained design. As this bakery restocks freshly baked goods, some items such as crackers baskets had to be highly detailed so the employee can easily dismantle it from its shelf, refill it and place it back again in its location. Most pieces in this store are easy to manipulate and move; different shelf heights can be achieved as we used the Dixon bracing arms to move shelves according in relevance to products height and quantities.

SPECIFICATIONS / TECHNICAL PROPERTIES:
The total area of the bakery is 440 sqm. Divided into different zones. The first zone is the Arabic sweets, then the foreign bread, followed by the pizza and pastry. At the left end is the arabic pita bread. In the middle the delicacies display that includes all the cakes, deserts, macaroon, chocolate and pettifor. We used cooling and heating system with fresh air. In addition to using a central cooling system for the refrigerators. High quality displays were chosen. Using crystal glass for all displays to give a better look. All the displays were 4000 kelvin light

TAGS:
Bakery, showroom, design, fit out, interior, space design, cake shop, pastry shop

RESEARCH ABSTRACT:
An extensive research of all types of products sold by the bakery was conducted. Each sold item in the bakery had its own specification, storing specification taking into consideration for hot bread. Sweets were studied each on its own, some types had to be served hot but at a certain temperature while other needed refrigerating. Case studies of different types of display units were reviewed, suppliers were contacted with the purpose of exploring display units technologies. Once all technical data was gathered, a mood board of different design inspirations was created and presented to our client which kicked off our design.

CHALLENGE:
One of the hardest aspects we encountered in this project was to come up with a construction plan of the best assembly for each item, one that can be easily dismantled then put together by any staff member for cleaning, refilling or maintenance. This required multiple trials of design strategies as any moved part in the item should not affect the durability or scratch another part, at the same time be as light weight and manageable as possible. Many prototypes were creating in one to one scale and the best design methodology was adopted.

ADDED DATE:
2021-02-23 13:39:23

TEAM MEMBERS (2) :
Emad Salameh, Director and Liana Alhabash, Architect

IMAGE CREDITS:
Image #1: Photographer Faisal Ashi, Qabalan Bakery, 2021.
Image #2: Photographer Faisal Ashi, Qabalan Bakery, 2021.
Image #3: Photographer Faisal Ashi, Qabalan Bakery, 2021.
Image #4: Photographer Faisal Ashi, Qabalan Bakery, 2021.
Image #5: Photographer Faisal Ashi, Qabalan Bakery, 2021.

PATENTS/COPYRIGHTS:
Copyrights belong to SADDA Design and Build CO.,LTD.

Visit the following page to learn more: http://tinyurl.com/qabalan
CLIENT/STUDIO/BRAND DETAILS
NAME:
Qabalan Bakery

PROFILE:
Qabalan Bakeries was established in Amman, Jordan, in 1995. The Qabalan Group has expanded from one branch in Al Quds Street in Amman to 3 branches covering a large area of Amman The group has two branches in Al Bayader and recently opened its latest branch in Al Yasmeen. Qabalan Bakeries focuses its work on innovation and creativity in the field of bakery and sweets. Qabalan bakeries, with the support of its management, worked on developing the concept of the traditional bakery and transforming the work in the bakeries into a professional work in which the work is continuously developed and creative. The focus has always been on providing high quality products that use the best raw materials and the best equipment for their production. It also worked to diversify its products and add many new products that were not previously known in the traditional bakery sector while preserving the originality and heritage by producing traditional products with the highest quality and best taste. Qabalan bakeries are proud of using the latest lines in the Middle East to produce the best Arabic bread and many machines and equipment in all departments. Qabalan Bakeries also worked on developing the packaging and packing of their products, as it cooperated with a distinguished group of designers who worked to develop a distinctive brand. Qabalan Bakeries did not neglect to develop and modernize the showrooms of its products. Qabalan bakeries designed their showrooms in a distinctive way that helped highlight the aesthetics of the products and also provide a distinctive shopping experience for their customers. The philosophy of Qabalan bakeries was launched with regard to decoration that the product comes first and that all other decor elements must work to highlight the product and facilitate the shopping process. Each product was studied separately, and the best way to display and store it was studied. The movement of shoppers inside the bakery was studied, and the work was done to create a smooth movement for shoppers and employees We also took care to use the best and latest raw materials when designing our bakeries Also, one of the priorities of Qabalan Bakeries was to raise the level of employment in the bakeries, as it was keen to provide a distinct work environment that helps employees work, creativity and innovation, and also limited the provision of continuous training and bringing a group of competencies to work for it to develop the staff. Qabalan Bakeries aims to be a pioneering experience in the bakery and sweets sector in Jordan and the region in terms of providing the best freshly prepared products while maintaining the appropriate prices that suit a wide range of customers. It also seeks to expand its branch base to include more branches that serve a wider segment of citizens And also expanding the distribution of products internally and externally.

NOMINATION DETAILS

Qabalan Bakery by Emad Salameh is a Nominee in Interior Space and Exhibition Design Category.

· This project is currently confidential as results have not been announced yet. Images and further details of the project is not available for public yet, please check back later. If you are the owner of this design, please login to view the images.

· The profile and other works by Emad Salameh is also kept secret. This information will also be available later.
AWARD DETAILS

Qabalan Bakery by Emad Salameh is Winner in Interior Space and Exhibition Design Category, 2020 - 2021.



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