Have A Good Tea Package by Toshiki Okada

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DESIGN DETAILS
DESIGN NAME:
Have A Good Tea

PRIMARY FUNCTION:
Package

INSPIRATION:
Kawagoe is a historical city in Japan, with cherry blossoms in full bloom and wonderful scenery using tea and herbs as ingredients. The package was created with that scenery and the domestic tea leaves used as ingredients as inspiration for the seasonal scents of cherry blossom leaves, herbs, and fruits. The aim is to bring the taste, aroma, and scenery into one product.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
In Japan, there is a custom of Hanami (cherry blossom viewing) during the cherry blossom season. This tea was created to enjoy the season of Hanami with its fragrance and taste. To complement the cherry blossom and night cherry blossom flavors, the package was created with a landscape. By adding hand-drawn watercolors to the simple yet intricately arranged artwork, the result is a design that mixes a modern and traditional feel.

OPERATION / FLOW / INTERACTION:
The package is made of eco-friendly high quality paper and can be easily disassembled and recycled. The gorgeous seasonal design is eye-catching and popular as a gift.

PROJECT DURATION AND LOCATION:
This project started in october 2018 in Kawagoe and finished in February 2019.

FITS BEST INTO CATEGORY:
Packaging Design

PRODUCTION / REALIZATION TECHNOLOGY:
To express the freshness and fragility of cherry blossoms, an original hand-drawn watercolor painting was used. The product logo area is embossed to differentiate its outline from the background illustration. The box is easy to hold in your hand and is made of recyclable, non-glossy high-quality paper.

SPECIFICATIONS / TECHNICAL PROPERTIES:
(W)85mm x (D)20mm x (H)150mm

TAGS:
Tea, Herb tea, cherry blossoms, japanese tea, Japanese food, Package design

RESEARCH ABSTRACT:
This product originated in the historic city of Kawagoe, with the aim of passing on the culture of enjoying tea time to the younger generation, as the consumption of tea at home is declining across the country. As an entry model for tea culture for the generation that does not have the habit of enjoying tea at home, we created a familiar flavored tea with added sweetness and aroma, and incorporated it into a gorgeous design that is easy to pick up.

CHALLENGE:
The difficult part of this design was to combine a traditional yet new design to convey the tea culture and history to a new generation. The illustration is based on an actual landscape, and the new design is simple, visually expressing the old and new, aroma and taste.

ADDED DATE:
2021-02-23 12:26:36

TEAM MEMBERS (2) :
Brand Manager:Masahito Nunome and Illustrator:Tomomi Osawa

IMAGE CREDITS:
All Image: Photographer Nozomi Suzuki / Illsutrator Tomomi Osawa / Graphic designer and Art director Toshiki Okada

Visit the following page to learn more: https://zikkichi.co.jp/
CLIENT/STUDIO/BRAND DETAILS
NAME:
Zikkichi Co.,Ltd.

PROFILE:
Zikkichi Co., Ltd. is a manufacturer specializing in Japanese tea and matcha based in the historic city of Kawagoe. They manufacture domestically produced foods with a story behind them using Japanese tea. They aim to expand the possibilities of Japanese tea culture so that people can once again feel familiar with and enjoy Japanese tea, whose consumption is decreasing year by year.

NOMINATION DETAILS

Have a Good Tea Package by Toshiki Okada is a Nominee in Packaging Design Category.

· This project is currently confidential as results have not been announced yet. Images and further details of the project is not available for public yet, please check back later. If you are the owner of this design, please login to view the images.

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AWARD DETAILS

Have a Good Tea Package by Toshiki Okada is Winner in Packaging Design Category, 2020 - 2021.



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