Qoros 7 SUV Model by Fengyou Gong

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DESIGN DETAILS
DESIGN NAME:
Qoros 7

PRIMARY FUNCTION:
SUV Model

INSPIRATION:
Inspired by classical Chinese philosophy and ancient Greek architecture, the new design language Qubic Aesthetics brings a wide square visual effect on the car front and rear, and a full and smooth shape that draws inspiration from The Wave of Utah. Qoros 7 builds the highly recognizable brand image with its distinctive aesthetic character conveyed by its ubiquitous square symbols.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
Qoros 7 marks a successful attempt to apply Qubic Aesthetics, a new family design language of Qoros brand, to SUV models. It features a synergistic application of iconic square design on the car appearance, moving shape, highly intelligent vehicle system, ergonomic seats and practical riding and loading space.

OPERATION / FLOW / INTERACTION:
The Qoros 7 interior features an innovative T-shaped layout that provides a convenient digital experience through its 2 digital screens of 12.3-inch behind the steering wheel and 14.6-inch on the center channel along with the built-in voice assistant Mr.Q. The wraparound shoulder seats are ergonomic and multi-functionally adjustable, able to accommodate passengers of different sizes. Also, its large-capacity baggage compartment can meet the loading needs of family travel.

PROJECT DURATION AND LOCATION:
The project commenced in Shanghai in April 2018, and was completed in Shanghai in June 2020. It was officially launched online in August 2020, and presented at the Beijing Automotive Exhibition in September 2020.

PRODUCTION / REALIZATION TECHNOLOGY:
Featuring an extensive use of ultra-high strength steel and lightweight aluminum for its body structure, Qoros 7 ensures the safety of passengers and pedestrians. The interior is made of a wide range of eco-friendly fabrics, soft leathers and composites, and the panel adopts laser leather texture technology, bringing a three-dimensional texture that feels great to the touch. Many of its details, such as the suspension side window switch using black piano paint process, are exquisite and elegant.

SPECIFICATIONS / TECHNICAL PROPERTIES:
Width 4679mm x Depth 1897mm x Height 1679mm, Wheelbase 2720mm

TAGS:
Qubic Aesthetics, Ancient Greek Architecture, Khoros, SUV Model, Vehicle System

RESEARCH ABSTRACT:
Qubic Aesthetics is based on the classical Chinese philosophy of spherical heaven and flat Earth, with its core design idea of bounded shape but boundless mind. The pronunciation of the brand name Qoros sounds similar to the Greek word Khoros (meaning harmony), and its concept also mirrors the characteristics of ancient Greek architecture, which expresses the same idea: the pursuit of beauty is not limited by the bounded world.

CHALLENGE:
Creating an innovative design language that is globally recognizable and perfectly applied to new products requires a combination of the latest technology and high-end manufacturing processes to bring a pleasant experience for drivers and passengers. As automobiles are inherently complex industrial products, it takes a great deal of effort to gradually transform the concept into a realizable product.

ADDED DATE:
2021-02-23 10:50:52

TEAM MEMBERS (19) :
Design Director:Fengyou Gong, Designer´╝ÜZheming Liu, Wei Wu, Tao Jiang, Mingjiang Zhu, Shaohua Liu, Yan Ding, Mengyao Li, Yan Chen, Jiaji Liu, Yang Pan, Yang Cai, Zixuan Zhang, Kun Qin, Junlin Huang, Hao Peng, Dingying Li, Design Management:Zhichuan Qiu and Zhiwen Jie

IMAGE CREDITS:
Fengyou Gong, 2020.

CLIENT/STUDIO/BRAND DETAILS
NAME:
Baoneng Chuangku Automobile Design Co., Ltd.

PROFILE:
Baoneng Chuangku Automobile Design Co., Ltd. is established on April 13, 2020, with a registered capital of 50 million RMB. It is a 100% subsidiary of BAONENG Motors Group, with an independent operation and the focus on car styling. It is a modern design company with independent car styling capability and clay processing. The design team in Chuangku is a young global team, with the designers from a number of countries, such as China, USA and South Korean. 70% of Chinese designers within the team have overseas study and working experience, with working history in world-class car brands, such as BMW, Nissan, and Peugeot, etc., The majority of the design team are the generations after 80s and 90s, and it is a young design team with a prospective vision.

NOMINATION DETAILS

Qoros 7 Suv Model by Fengyou Gong is a Nominee in Car and Land Based Motor Vehicles Design Category.

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AWARD DETAILS

Qoros 7 Suv Model by Fengyou Gong is Winner in Car and Land Based Motor Vehicles Design Category, 2020 - 2021.



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