Deng Long Ji Alcoholic Beverage Packaging by Wen Liu, Qiumin Chen and Weijie Kang |
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| DESIGN DETAILS | |||||
| DESIGN NAME: Deng Long Ji PRIMARY FUNCTION: Alcoholic Beverage Packaging INSPIRATION: Zhang Qian's mission to the Western Regions had introduced wine into China, also witnessed the prosperous period of China and integrated into Chinese civilization. People inherently recognize that wine is a symbol of the West, and this recognition gives wine a sense of distance from the East. We reshape wine in the way of Chinese fashion, and create an oriental era of wine with cultural confidence and continuous innovation. UNIQUE PROPERTIES / PROJECT DESCRIPTION: Lantern, the most representative shape in China, its auspicious meaning and festive shape have long been deeply rooted in the hearts of the people, and it has become a symbol of Chinese culture. While design is an art that travels time and space, expressing meaning with form.Designers want to express the beauty of Chinese culture from the contemporary perspective. By reinventing "Deng long" while boldly adopting new Chinese elements, making it more oriental charm and novel. OPERATION / FLOW / INTERACTION: From the bottle shape to the gift box, it is leaded by brand culture. The bottle shape evolved from lanterns. It not only deconstructs rationally, but also gives people a beautiful visual enjoyment. The bottle cap embellishes the entire design with exquisite Chinese window flower patterns, which makes the whole design owns more rhythm and specificity. Taking inspiration from the Chinese lantern culture, which means prosperity and celebration, and starting from the unique creativity of the brand, designers create a "classic" wine that walks with the time and space. PROJECT DURATION AND LOCATION: 2019-08~2020~01 Shenzhen, China FITS BEST INTO CATEGORY: Packaging Design |
PRODUCTION / REALIZATION TECHNOLOGY: The box is made of decorating firing acrylic, and the bottle is made of decorating firing glass. SPECIFICATIONS / TECHNICAL PROPERTIES: Box: Width 109.02mm*Depth 109.02mm*Height 280.5mm Bottle: Width 87.4mm*Depth 87.4mm*Height 247.1mm TAGS: New oriental aesthetics, Guochao, Denglong, Wine packaging, Wine RESEARCH ABSTRACT: Chinese aesthetics are strong and profound. Designers finally leveraged the auspicious culture of Chinese lanterns to create a wine with new oriental aesthetics, which broke the inherent perception of consumers and became an existence value that cannot be ignored in the market, also a time and space aesthetic travel. CHALLENGE: The inherent perception of wine among consumers is an imported,elegant and dignified product. While confusion is the starting point for our understanding of the world, searching is the process by which we change the world. Everyone is looking for their own answers. In fact, the answers are all around us, and we ignore them. To discover the beauty of "oneself" and seek the wine of New Oriental Aesthetics. ADDED DATE: 2021-02-22 09:14:07 TEAM MEMBERS (4) : Designer: Wen Liu, Designer: Qiumin Chen, Designer: Weijun Liu and Designer: Weijie Kang IMAGE CREDITS: Wen Liu, Qiumin Chen and Weijie Kang, 2020. |
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| CLIENT/STUDIO/BRAND DETAILS | |
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NAME: CHANGYU PROFILE: Yantai Changyu Co., Ltd. was formerly known as Yantai Changyu Brewing Company. It was China's first industrialized wine producer founded by Mr. Zhang Bishi, a patriotic overseas Chinese leader in modern China. In 1892, Zhang Bishi invested 3 million taels of silver to establish the Changyu Brewing Company in Yantai. The establishment of Changyu Company was recorded by the China Millennium Monument in Beijing as one of the four major events that occurred in China in 1892. So far, it has developed into a diversified group enterprise and is currently the largest wine producer in China and even Asia. |
| AWARD DETAILS | |
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Deng Long Ji Alcoholic Beverage Packaging by Wen Liu, Qiumin Chen and Weijie Kang is Winner in Packaging Design Category, 2020 - 2021.· Press Members: Login or Register to request an exclusive interview with Wen Liu, Qiumin Chen and Weijie Kang. · Click here to register inorder to view the profile and other works by Wen Liu, Qiumin Chen and Weijie Kang. |
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