East Travel Alcoholic Beverage Packaging by Wen Liu, Bo Zheng and Weijie Kang

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DESIGN DETAILS
DESIGN NAME:
East Travel

PRIMARY FUNCTION:
Alcoholic Beverage Packaging

INSPIRATION:
Guangxi, one of the economically underdeveloped areas in China. In order to increase people's income, local residents mainly plant sugarcane, which has the largest output in the country. This new act for brewing not only increases the value of sugarcane, but also increases the income level of local people and makes their lives better. The external packaging is made of pressed bagasse after fermented baijiu, which is easy to degrade naturally, environmentally friendly and practical.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
East Travel is a brand that mainly transfers the oriental culture through the product. "Eight immortals cross the sea, each depending on their ability", one of the most widely spread myths and legends among Chinese folk. , people would use this allusion as a metaphor for those who rely on their abilities to create miracles.

OPERATION / FLOW / INTERACTION:
The design of the top of the bottle cap is inspired by an important concept of water ripples. It indicates a good Baijiu brew comes from top quality water. The bottle is designed with an ordinary cylindrical shape, which is not only simple and beautiful but also convenient for mass production. The bottle label is made of special paper, and the illustration and printed product name is bronzed, which enriches the product.

PROJECT DURATION AND LOCATION:
2020.01~2020.03 Shenzhen,China

FITS BEST INTO CATEGORY:
Packaging Design

PRODUCTION / REALIZATION TECHNOLOGY:
Glass, Bagasse

SPECIFICATIONS / TECHNICAL PROPERTIES:
Width 400mm* Depth 110mm* Height 150mm

TAGS:
East Travel, Baijiu, Baijiu packaging

RESEARCH ABSTRACT:
The current fast-paced lifestyle has gradually made people feel that the material is easy to satisfied but the inner spirit is very empty. How to find a slow-paced lifestyle in this environment is an urgent problem that needs to be solved at the moment. Baijiu is a thing that can slow down your life. The traditional baijiu culture and its brewing culture have a long history. It is the crystallization of human wisdom. It can make your life more quality and valuable.

CHALLENGE:
Redesign the traditional baijiu-making elements to keep it up with the times. Because the design is a process of recreating traditional elements, it needs to be created with modern aesthetics. The integration of traditional culture and modern culture is very challenging.

ADDED DATE:
2021-02-22 08:52:04

TEAM MEMBERS (4) :
Designer:Wen Liu, Designer:Bo Zheng, Designer:Weijie Kang and

IMAGE CREDITS:
Wen Liu, Bo Zheng and Weijie Kang, 2020.

CLIENT/STUDIO/BRAND DETAILS
NAME:
SHENZHEN ORACLE CREATIVE DESIGN CO.,LTD

PROFILE:
OCD is a creative complex design companyestablished in Shenzhen, China in 2006. While adhering to the design concept of"Simple is Perfect", OCD has always been abiding by the spirit of innovation,focusing on commercial cost consciousness, and always considering dynamic marketingand brand strategic growth as the most significant standard to distinguish thegood designs from the mediocre ones.

NOMINATION DETAILS

East Travel Alcoholic Beverage Packaging by Wen Liu, Bo Zheng and Weijie Kang is a Nominee in Packaging Design Category.

· This project is currently confidential as results have not been announced yet. Images and further details of the project is not available for public yet, please check back later. If you are the owner of this design, please login to view the images.

· The profile and other works by Wen Liu, Bo Zheng and Weijie Kang is also kept secret. This information will also be available later.
AWARD DETAILS

East Travel Alcoholic Beverage Packaging by Wen Liu, Bo Zheng and Weijie Kang is Winner in Packaging Design Category, 2020 - 2021.



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