Yamamotoyama Rebranded Tea Package by Eisuke Tachikawa

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DESIGN DETAILS
DESIGN NAME:
Yamamotoyama

PRIMARY FUNCTION:
Rebranded Tea Package

INSPIRATION:
To rebrand YAMAMOTOYAMA, the aesthetic sense of the Edo period was the key. There was a unique culture of layering colours called Color Matching. For new packages, we selected from among the traditional Japanese colours based on the concept of that culture. The psychological impressions of the colours were chosen to reflect the taste and regional characteristics of the tea. The branding expresses the traditional tea culture as a bridge to connect tradition with the future.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
"YAMAMOTOYAMA" is one of the oldest and most established tea merchants in Japan. It has been the first to sell Green tea today. With the concept of "Return to the origin of Edo", we have redesigned the packages to keep the traditional tea culture alive and pass it on to the future. To make them modern while retaining the charm of the long history brand, we referred to the traditional colours and structure of the scrolls with YAMAMOTOYAMA’s original small crests and the calligraphy style of Edo.

OPERATION / FLOW / INTERACTION:
-

PROJECT DURATION AND LOCATION:
-

FITS BEST INTO CATEGORY:
Packaging Design

PRODUCTION / REALIZATION TECHNOLOGY:
-

SPECIFICATIONS / TECHNICAL PROPERTIES:
-

TAGS:
-

RESEARCH ABSTRACT:
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CHALLENGE:
-

ADDED DATE:
2021-02-22 06:35:36

TEAM MEMBERS (4) :
Art Direction: NOSIGNER (Eisuke Tachikawa) , Graphic Design: NOSIGNER (Eisuke Tachikawa, Ryota Mizusako) , Client: YAMAMOTOYAMA Co.,Ltd. and

IMAGE CREDITS:
Photography: Sato Kunihiko


Visit the following page to learn more: https://www.yamamotoyama.co.jp/index.html
CLIENT/STUDIO/BRAND DETAILS
NAME:
NOSIGNER

PROFILE:
NOSIGNER is a social design activist that drives social change towards a more hopeful future. The term NOSIGNER translates as professionals recognizing the "unseen", behind the form (NO-SIGN). The team think of design as a tool that enables people to form the best relations. Designers produce beautiful works, whereas NOSIGNER also brings out these "unseen" relations at the same time. The team look for clues within them that carry the possibilities for social change. The main goal is to design multidisciplinary strategies by seeking the highest quality within each design field such as architecture, product and graphic design. Throughout history, people have constantly evolved by creating. The design has become a powerful tool for those who desire change. NOSIGNER uses design as a gateway for those who hold the potential to change the future. This enables NOSIGNER team to explore possibilities of collaborations between like-minded people, it is able to explore the potentials for the future of humanity.

NOMINATION DETAILS

Yamamotoyama Rebranded Tea Package by Eisuke Tachikawa is a Nominee in Packaging Design Category.

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AWARD DETAILS

Yamamotoyama Rebranded Tea Package by Eisuke Tachikawa is Winner in Packaging Design Category, 2020 - 2021.



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