Pingshan Cultural Cluster Book Mall Bookstore by Jiang and Associates Creative Design |
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| DESIGN NAME: Pingshan Cultural Cluster Book Mall PRIMARY FUNCTION: Bookstore INSPIRATION: The Book Mall is located in Pingshan District, Shenzhen City. Pingshan District, as the main settlement of Hakka people in Shenzhen, has dozens of Hakka enclosed houses, large and small. These houses have gone through many years, showing a distinctive style. In the space design of the Book Mall, we hope to abandon the traditional concrete design method, but take "Pingshan Hakka Culture" as the core to extract the unique "Spirit of Place" of Hakka enclosed houses, integrate such spirit essence into the space design concept, and analyze the attributes and functions of the traditional space, so as to rematch them with the space demand of the bookstore. UNIQUE PROPERTIES / PROJECT DESCRIPTION: Pingshan Cultural Cluster - Book Mall, taking the local Hakka enclosed house culture as the design concept and the pattern of round outside but square inside as the main feature, has its space divided into "Square" and "Round" zones. The square zone is oriented to young people, the overall layout of which expands around the central activity area. Inspired by "Diaolou" (tower building), we adopt the highly structured facade of Diaolou to create characteristic walls for the atrium. The use of mirror finish ceiling makes the image extend infinitely, activating the memory to the whole space. Our space design makes the timeline of "Consumption&qu OPERATION / FLOW / INTERACTION: - PROJECT DURATION AND LOCATION: The project finished in April 2020 in Pingshan Cultural Center, Pingshan District, Shenzhen City, Guangdong Province FITS BEST INTO CATEGORY: Interior Space and Exhibition Design |
PRODUCTION / REALIZATION TECHNOLOGY: In order to convey the design scene of Hakka enclosed houses more clearly, we collected different disused wooden doors and windows of old buildings in the surrounding areas, and engraved their texture on the cement walls of the atrium. The wood texture in different types and periods formed rich and interesting texture patterns, which seems to be a dialogue between ancient and modern times. SPECIFICATIONS / TECHNICAL PROPERTIES: Total floor area is 6472.5㎡ TAGS: culture, cluster, book mall, bookstore, Hakka, square and round RESEARCH ABSTRACT: Due to the prevalence of social media, the main groups of readers in traditional book malls are on the decline. For this reason, the Book Mall needs a different business model, and needs to explore and transform to a "Product + Space" combined model. The core part is to adapt its space to both different reader groups and multiple reading scenes and create a differentiated orientation. The designer sets up diversified leisure places for the Book Mall based on population characteristics and behavior patterns, providing the possibility of free switching and parallel coexistence of usage scenes. Functional scenes such as reading, leisure, communication and activities are integrated into the space, realizing the seamless connection between space and life scenes, thus creating a pleasant spirit of place. CHALLENGE: As the Book Mall is located on two sides of the building which are connected by a semi-outdoor passageway in the middle, so how to strengthen the connection of the space on both sides has become the difficulty of our design. Deeply understanding and studying the historical value and architectural style of Hakka culture, we define the space on both sides of the building as two design attributes of "Square" and "Round", integrate the unique "Spirit of Place" essence of Hakka enclosed houses into the design concept for two different spaces, and analyze the attributes and functions of traditional space, so as to rematch the space requirements of the Book Mall. ADDED DATE: 2021-02-22 03:28:53 TEAM MEMBERS (1) : IMAGE CREDITS: Zeng Tianpei |
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NAME: Jiang & Associates Creative Design PROFILE: Shenzhen Jiang & Associates Creative Design Co., Ltd. is now one of the biggest interior design firms in Asia. As the first interior design firm that got listed in A share stock market (stock code: 300668.sz), it was ranked 25th in Top 100 giants 2019 of Interior Design magazine, and 3rd in retail design, which is No.1 both in Asia and China. Headquartered in Shenzhen, China, J&A has established its regional branches in Hong Kong, Beijing, Shanghai, Dalian, Wuhan and Xi'an, mainly runs four design areas including commercial complex, healthcare complex , transportation complex, culture and education complex, boasting over 600 international designers that are specialized in architecture, interior, M&E, sign system, lighting, decoration and intelligent design, with projects covering shopping mall, office, property / hotel, healthcare，public building, transportation and cultural education. For over 10 years, J&A has received hundreds of national and international awards as the leader of Chinese urban complex design, and remained the close cooperative relationship with renown developers including China Resources, Vanke, Longfor, etc. |
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Pingshan Cultural Cluster Book Mall Bookstore by Jiang and Associates Creative Design is Winner in Interior Space and Exhibition Design Category, 2020 - 2021.· Press Members: Login or Register to request an exclusive interview with Jiang and Associates Creative Design. · Click here to register inorder to view the profile and other works by Jiang and Associates Creative Design. |
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