Pingshan Cultural Cluster Book Mall Bookstore by Jiang and Associates Creative Design

Home > Winners > #119439


DESIGN DETAILS
DESIGN NAME:
Pingshan Cultural Cluster Book Mall

PRIMARY FUNCTION:
Bookstore

INSPIRATION:
The Book Mall is located in Pingshan District, Shenzhen City. Pingshan District, as the main settlement of Hakka people in Shenzhen, has dozens of Hakka enclosed houses, large and small. These houses have gone through many years, showing a distinctive style. In the space design of the Book Mall, we hope to abandon the traditional concrete design method, but take "Pingshan Hakka Culture" as the core to extract the unique "Spirit of Place" of Hakka enclosed houses, integrate such spirit essence into the space design concept, and analyze the attributes and functions of the traditional space, so as to rematch them with the space demand of the bookstore.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
Pingshan Cultural Cluster - Book Mall, taking the local Hakka enclosed house culture as the design concept and the pattern of round outside but square inside as the main feature, has its space divided into "Square" and "Round" zones. The square zone is oriented to young people, the overall layout of which expands around the central activity area. Inspired by "Diaolou" (tower building), we adopt the highly structured facade of Diaolou to create characteristic walls for the atrium. The use of mirror finish ceiling makes the image extend infinitely, activating the memory to the whole space. Our space design makes the timeline of "Consumption" extended to connect the experience services of public areas through catering, cultural creation, social interaction, exhibition, etc., increasing the interaction and emotional care between customers. The round zone is oriented to families and children, which adopts lively circular and curved layout. The smooth curved book walls divide the space into parts, increasing the fun of passing through them. Both the book walls and stairs in the atrium shape a natural enclosed space, in which the white spiral staircase like a white ribbon highlights the circling force of the building and the power of the structure. Along the steps, the artistic lighting devices suspended above the head are scattered in order. The smooth sense of flow and shining lights creates a space just like among the stars, attracting people to discover it.

OPERATION / FLOW / INTERACTION:
-

PROJECT DURATION AND LOCATION:
The project finished in April 2020 in Pingshan Cultural Center, Pingshan District, Shenzhen City, Guangdong Province

FITS BEST INTO CATEGORY:
Interior Space and Exhibition Design

PRODUCTION / REALIZATION TECHNOLOGY:
In order to convey the design scene of Hakka enclosed houses more clearly, we collected different disused wooden doors and windows of old buildings in the surrounding areas, and engraved their texture on the cement walls of the atrium. The wood texture in different types and periods formed rich and interesting texture patterns, which seems to be a dialogue between ancient and modern times.

SPECIFICATIONS / TECHNICAL PROPERTIES:
Total floor area is 6472.5㎡

TAGS:
culture, cluster, book mall, bookstore, Hakka, square and round

RESEARCH ABSTRACT:
Due to the prevalence of social media, the main groups of readers in traditional book malls are on the decline. For this reason, the Book Mall needs a different business model, and needs to explore and transform to a "Product + Space" combined model. The core part is to adapt its space to both different reader groups and multiple reading scenes and create a differentiated orientation. The designer sets up diversified leisure places for the Book Mall based on population characteristics and behavior patterns, providing the possibility of free switching and parallel coexistence of usage scenes. Functional scenes such as reading, leisure, communication and activities are integrated into the space, realizing the seamless connection between space and life scenes, thus creating a pleasant spirit of place.

CHALLENGE:
As the Book Mall is located on two sides of the building which are connected by a semi-outdoor passageway in the middle, so how to strengthen the connection of the space on both sides has become the difficulty of our design. Deeply understanding and studying the historical value and architectural style of Hakka culture, we define the space on both sides of the building as two design attributes of "Square" and "Round", integrate the unique "Spirit of Place" essence of Hakka enclosed houses into the design concept for two different spaces, and analyze the attributes and functions of traditional space, so as to rematch the space requirements of the Book Mall.

ADDED DATE:
2021-02-22 03:28:53

TEAM MEMBERS (1) :


IMAGE CREDITS:
Zeng Tianpei

CLIENT/STUDIO/BRAND DETAILS
NAME:
Jiang & Associates Creative Design

PROFILE:
Shenzhen Jiang & Associates Creative Design Co., Ltd. is now one of the biggest interior design firms in Asia. As the first interior design firm that got listed in A share stock market (stock code: 300668.sz), it was ranked 25th in Top 100 giants 2019 of Interior Design magazine, and 3rd in retail design, which is No.1 both in Asia and China. Headquartered in Shenzhen, China, J&A has established its regional branches in Hong Kong, Beijing, Shanghai, Dalian, Wuhan and Xi'an, mainly runs four design areas including commercial complex, healthcare complex , transportation complex, culture and education complex, boasting over 600 international designers that are specialized in architecture, interior, M&E, sign system, lighting, decoration and intelligent design, with projects covering shopping mall, office, property / hotel, healthcare,public building, transportation and cultural education. For over 10 years, J&A has received hundreds of national and international awards as the leader of Chinese urban complex design, and remained the close cooperative relationship with renown developers including China Resources, Vanke, Longfor, etc.

NOMINATION DETAILS

Pingshan Cultural Cluster Book Mall Bookstore by Jiang and Associates Creative Design is a Nominee in Interior Space and Exhibition Design Category.

· This project is currently confidential as results have not been announced yet. Images and further details of the project is not available for public yet, please check back later. If you are the owner of this design, please login to view the images.

· The profile and other works by Jiang and Associates Creative Design is also kept secret. This information will also be available later.
AWARD DETAILS

Pingshan Cultural Cluster Book Mall Bookstore by Jiang and Associates Creative Design is Winner in Interior Space and Exhibition Design Category, 2020 - 2021.



· Press Members: Login or Register to request an exclusive interview with Jiang and Associates Creative Design.

· Click here to view the profile and other works by Jiang and Associates Creative Design.
SOCIAL
+ Add to Likes / Favorites | Send to My Email | Submit Comment | Comment | Testimonials | View Press-Release | Press Kit

Did you like Jiang and Associates Creative Design's Interior Design?
You will most likely enjoy other award winning interior designs as well.
Click here to view more Award Winning Interior Designs.


Did you like Pingshan Cultural Cluster Book Mall Bookstore? Help us create a global awareness for good interior design worldwide. Show your support for Jiang and Associates Creative Design, the creator of great interior design by gifting them a nomination ticket so that we could promote more of their great interior designs.

See other A' Design Award and Competition WinnersA' Design Award Presentation Submit Your Designs
 
design award logo

BENEFITS
THE DESIGN PRIZE
WINNERS SERVICES
PR CAMPAIGN
PRESS RELEASE
MEDIA CAMPAIGNS
AWARD TROPHY
AWARD CERTIFICATE
AWARD WINNER LOGO
PRIME DESIGN MARK
BUY & SELL DESIGN
DESIGN BUSINESS NETWORK
AWARD SUPPLEMENT

METHODOLOGY
DESIGN AWARD JURY
PRELIMINARY SCORE
VOTING SYSTEM
EVALUATION CRITERIA
METHODOLOGY
BENEFITS FOR WINNERS
PRIVACY POLICY
ELIGIBILITY
FEEDBACK
WINNERS' MANUAL
PROOF OF CREATION
WINNER KIT CONTENTS
FAIR JUDGING
AWARD YEARBOOK
AWARD GALA NIGHT
AWARD EXHIBITION

MAKING AN ENTRY
ENTRY INSTRUCTIONS
REGISTRATION
ALL CATEGORIES

FEES & DATES
FURTHER FEES POLICY
MAKING A PAYMENT
PAYMENT METHODS
DATES & FEES

TRENDS & REPORTS
DESIGN TRENDS
DESIGNER REPORTS
DESIGNER PROFILES
DESIGN INTERVIEWS

ABOUT
THE AWARD
AWARD IN NUMBERS
HOMEPAGE
AWARD WINNING DESIGNS
DESIGNER OF THE YEAR
MUSEUM OF DESIGN
PRIME CLUBS
SITEMAP
RESOURCE

RANKINGS
DESIGNER RANKINGS
WORLD DESIGN RANKINGS
DESIGN CLASSIFICATIONS
POPULAR DESIGNERS

CORPORATE
GET INVOLVED
SPONSOR AN AWARD
BENEFITS FOR SPONSORS

PRESS
DOWNLOADS
PRESS-KITS
PRESS PORTAL
LIST OF WINNERS
PUBLICATIONS
RANKINGS
CALL FOR ENTRIES
RESULTS ANNOUNCEMENT

CONTACT US
CONTACT US
GET SUPPORT

Follow us : Twitter Twitter | Twitter Facebook | Twitter Google+.
Share |