Beijing Huafa Mall Shopping by Zhuhai Huafa Properties Co., Ltd.

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DESIGN DETAILS
DESIGN NAME:
Beijing Huafa Mall

PRIMARY FUNCTION:
Shopping

INSPIRATION:
The main design concept is to create two completely different retail experiences within the same mall. A contemporary warm and stylish mall on the first three levels, and an indoor ecological and cultural open retail street on the top three levels. The mood of the alfresco indoors retail street level is designed to be relaxing and casual with open shopfronts and dedicated alfresco spaces. The typical shopfront boundaries are purposely blurred, creating more spacious, fresh and open atmosphere.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
This development is located at the southwest side of Beijing. The site is surrounded by well-developed transportation, universities, and residential buildings. The project aims to provide an experience of 'wandering through the flower forest' by integrating natural elements into the architectural design and indoor spaces.

OPERATION / FLOW / INTERACTION:
Simple and clear circulation design are the major essence of this mall. Main entrances are located near the road junctions to facilitate ingress to the mall. On the first 3 levels, a double-loaded shop arcade with large voids is designed. Retail activities are enticed through visual connection of these important voids. Express escalators draw people from L1 to L4 directly, bringing them to another level of experience. Lifts are also provided directly from carpark to all retail arcade levels.

PROJECT DURATION AND LOCATION:
The project design started in January 2019 and schematic design is completed in May 2019. The project location is in Beijing Fangshan district and the design is done in Hong Kong. Together with the residential portion of the site at south bound, the project is exhibited in a showroom in Beijing since June 2019. The construction of the retail mall is targeted to be completed in2021 and opened in 2022.

FITS BEST INTO CATEGORY:
Interior Space and Exhibition Design

PRODUCTION / REALIZATION TECHNOLOGY:
The curved water-inspired shapes of the interior echoes with the architecture and assures a continuous holistic inside-out experience imprinting a dynamic vibe with its streamline design while maintaining the warmth and the comfort of the spaces with a relaxing earthy color palette. The public space in L6 is covered by a skylight, shaping a double height magnificent retail street that can be enjoyed all year round. Planters are evenly planted in every level to create a connection with nature.

SPECIFICATIONS / TECHNICAL PROPERTIES:
The project site area is 13,676sqm. There are 7 storeys above ground and 3 basements, with total floor area 45,811sqm. L1 to L3 is retail shopping arcade. L4 to L6 is retail street and restaurants with 5000sqm dining area including multi-levels outdoor dining terrace. L7 is 2,000sqm clubhouse with gym and swimming pool, designated for exclusive members. For Basement, B1 is a 4,000sqm supermarket with direct access to carpark, B2 to B3 are carpark with total over 600 parking spaces.

TAGS:
Interior, Retail, Shopping, Mall, Beijing, Contemporary, Innovative, Fluid, Huafa, Aedas

RESEARCH ABSTRACT:
Before commissioning the project, a thorough market research in retail activities of the location was done and targeted customers were identified. The new generation, university students, young family with kids and mid to high income families will be the major customers. A new shopping experience will be something they are looking for. A fresh look, innovative and attractive selfie spots are to be created to magnetize them. Both architectural and interior design are developed with this mission.

CHALLENGE:
-

ADDED DATE:
2021-02-21 12:21:47

TEAM MEMBERS (3) :
Developer: Huafa Industrial Share Co., Ltd., Zhuhai , Architectural Designer: Aedas Asia Limited and Interior Designer: Aedas Asia Limited

IMAGE CREDITS:
Image #1: Atrium Design
Image #2: Main Entrance Design
Image #3: Shopping Arcade Design
Image #4: Shopping Arcade Design
Image #5: Lift Lobby Design

PATENTS/COPYRIGHTS:
Copyrights belong to Huafa Industrial Share Co., Ltd., Zhuhai

CLIENT/STUDIO/BRAND DETAILS
NAME:
Zhuhai Huafa Properties Co., Ltd

PROFILE:
With more than 30 years of persistence and endeavor, Huafa, built at the same year when Zhuhai Special Economic Zone was established, has actively implemented national strategies, connecting the vision of Zhuhai city with its own corporate strategy. It has injected great impetus into the development of new state-owned enterprises. Zhuhai Huafa Group was established in 1980, with a history as long as that of Zhuhai Special Economic Zone. Through almost 40 years of hard work, Huafa has become one of the companies listed among the Fortune China 500. It is a leading state-owned enterprise in Zhuhai and a renowned comprehensive corporation in China. Huafa Group now holds shares in four listed companies, Huafa Industrial Share, Huajin Capital, iOneHoldings and Higrand Electronics Technology Co. Ltd. Huafa Industrial Share focuses primarily on real estate development. Based in Zhuhai, Huafa has expanded its businesses into Beijing, Shanghai, Guangzhou, Shenzhen, Tianjin, Wuhan, Suzhou, Nanjing, Jiaxing, Shenyang, Panjin, Nanning, Zhongshan, Foshan, Weihai, Dalian, Baotou, Hohhot, Hong Kong, Macau, San Francisco, Tel Aviv and other cities in China and abroad. In order to avert potential risks caused by engagement only in regional real estate and the consequent lack of structural diversity, Huafa Group started in 2012 to implement the innovation driven strategy to achieve leapfrog development through transformation and upgrading. Based on a threefold increase from 2012 to 2015, Huafa had maintained the trend of rapid growth by doubling its performance on main operation indicators in 2016 despite the new normal of China’s economy. It was listed one of the enterprises among the Fortune China 500 in 2015 and onwards, and ranked 125th in China’s Top 500 Service Enterprises in 2019. By creating a leading innovative industrial chain, Huafa has established a complete ecosystem of high-end service industry. After five years of hard work, Huafa as the leading company in Zhuhai, has become one of the top enterprises in China. It had transformed from a regional real estate enterprise to a nationally renowned and innovation driven corporation with diverse business. Based on the platform of Huafa Industrial Share, the Group has formed a “4 Plus 2” business mode, with four core business sectors of urban city operations, real estate development, financial industry and business investment, and two comprehensive supplementary businesses including commerce and trade services and modern services. With a comprehensive and optimal portfolio, sustainable business sectors, high quality assets, an acceptable debt level and a strong cash flow, the Group has laid a solid foundation for the next round development. Due to its successful practice in the aspects of deepening reform, innovation-driven development and capital operation, Huafa has set a good example for the transformation and development of state-owned enterprises in Guangdong. Ranking the top in the industry with the best performance in all of its core business sectors including urban city operations, real estate development, financial investment, business investment, commerce and trade services, culture and education and modern services, Huafa takes a leading position among the municipal state-owned enterprises in the fields of city investment operation and productive service industry. Giving focus to the high-end manufacturing, the Group has become the main force to stabilize the economic growth of Zhuhai and to boost the city’s social and economic developments. Currently, the total assets of Huafa Group has exceeded RMB 300 billion, with an annual sales revenue of over RMB 100 billion. Looking into the future, Huafa Group will continue to move ahead and stick to its dreams and principles. Based on the achievements in the recent past 5 years, Huafa will carry forward the pioneer spirit, implement the new development concept, face the difficulties and hardships and seize each opportunity to build itself from a leading national enterprise to a top international enterprise.

NOMINATION DETAILS

Beijing Huafa Mall Shopping by Zhuhai Huafa Properties Co., Ltd is a Nominee in Interior Space and Exhibition Design Category.

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AWARD DETAILS

Beijing Huafa Mall Shopping by Zhuhai Huafa Properties Co., Ltd is Winner in Interior Space and Exhibition Design Category, 2020 - 2021.



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