4Vita Herbs Health Beverage by Maria Stylianaki |
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| DESIGN DETAILS | |||||
| DESIGN NAME: 4Vita Herbs PRIMARY FUNCTION: Health Beverage INSPIRATION: A visit to the herb crops of our client is enough to lead you to a sea of colors. Colors combine with light, earth, sky and create the most beautiful canvas. The colors of high contrasts and tones that flood you with a happy mood, generously shared by nature, gave us the inspiration for the design of the packaging. This feeling is so strong from the moment you step into the farm that becomes a need to draw and to make it an image of life. UNIQUE PROPERTIES / PROJECT DESCRIPTION: The drawings on each package through a harmonious color palette define the visual identity of the series. The text on the front of the package is not just information but also gives a communicative character to the product. The visual identity we created is related to well-being, following a way of life with substance and health. OPERATION / FLOW / INTERACTION: The visual identity of the packaging through colors is strong enough to attract the consumer at first sight. The text that explains all about the product usually is on the backside, now it is on the front. This emphasizes the benefits of the product and gives the consumer the information needs quickly. PROJECT DURATION AND LOCATION: The project started in July of 2020 in Heraklion and finished in December 2020 in Heraklion. FITS BEST INTO CATEGORY: Packaging Design |
PRODUCTION / REALIZATION TECHNOLOGY: This is a doy pack package of plastic material with a zipper helping the consumer to keep herbs fresh after the first opening. SPECIFICATIONS / TECHNICAL PROPERTIES: The dimension of the packaging is 14x20 mm. It is printed with flexography of 7 colors and also spot lamination. TAGS: 4vitaherbs, packagingdesign, branding, packaging, healthybeverage RESEARCH ABSTRACT: Research on competitors' similar products made us realize that most of them had a natural, low tone coloring. A product full of life should give a feeling of life. CHALLENGE: The most complicated part was to understand the differences and benefits of all herbs. ADDED DATE: 2021-02-20 11:54:45 TEAM MEMBERS (2) : Designer: Maria Stylianaki and Photography: Pantelis Mathioudakis IMAGE CREDITS: Image #1: Stylianaki Maria / Creative director, 4vita herbs packaging design, 2020. Image #2: Stylianaki Maria / Creative director, 4vita herbs packaging design, 2020. Image #3: Stylianaki Maria / Creative director, 4vita herbs packaging design, 2020. Image #4: Stylianaki Maria / Creative director, 4vita herbs packaging design, 2020. Image #1: Photographer / Pantelis Matioudakis, Stylianaki Maria / Creative director, 4vita herbs packaging design, 2020. |
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| Visit the following page to learn more: http://deepbluedesign.gr | |||||
| CLIENT/STUDIO/BRAND DETAILS | |
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NAME: Deep Blue Design PROFILE: In Deep Blue Design we seize every moment using our inspiration embodied by our customer's philosophy to create fresh ways for marketability. We like modernism, we adore classic and we always seek to combine aesthetics and usability. Branding, packaging, advertising, and commercial design are some of our fields in which we are deeply involved with passion. |
| AWARD DETAILS | |
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4vita Herbs Health Beverage by Maria Stylianaki is Winner in Packaging Design Category, 2020 - 2021.· Press Members: Login or Register to request an exclusive interview with Maria Stylianaki. · Click here to register inorder to view the profile and other works by Maria Stylianaki. |
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