Shiny Meadow Milk Package by Li Huang

Home > Winners > #119243


DESIGN DETAILS
DESIGN NAME:
Shiny Meadow

PRIMARY FUNCTION:
Milk Package

INSPIRATION:
China’s fresh milk industry has entered a golden era, and the market has grown rapidly. However, roof packs are still the mainstream packaging form of mid-to-high-end fresh milk. Therefore, SHINY MEADOW has launched SHINY MEADOW Fresh Milk’s roof package to meet market demand and hope that bring consumers healthier, environmentally friendly and high-quality fresh milk. The packaging is environmentally friendly, conducive to human health and reduces environmental pollution.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
The packaging design adopts gold as the main color of the brand, which reflects the high-end sense while conveying the brand concept of giving consumers health and warmth by the SHINY MEADOW mission; the golden bull head as the main element to build a compelling brand asset; The dynamic milk, which enhances the nutritional vitality and smooth taste; the selling point information reflects the professionalism of the product, which is convenient for quick identification among other brands.

OPERATION / FLOW / INTERACTION:
Project approval - brainstorming - design proposal - consumer research - product commercialization - marketing

PROJECT DURATION AND LOCATION:
Start Date: January 6, 2020 – Location:Shanghai, China / Completion Date: May 8, 2020 – Location:Shanghai, China

FITS BEST INTO CATEGORY:
Packaging Design

PRODUCTION / REALIZATION TECHNOLOGY:
The packaging is made of roof paper pack material, which is green and environmentally friendly, conducive to human health and reduces environmental pollution. The packaging finishing was simply applied glossy oil that is beautifully printed and textured, also has enhance the golden color with great result.

SPECIFICATIONS / TECHNICAL PROPERTIES:
Width: 70 (mm) x Depth: 70 (mm) x Height: 233 (mm)

TAGS:
Golden Color, Cattle, silhouette, high-end, Simple elegant

RESEARCH ABSTRACT:
consumer research Background:SHINY MEADOW would like to create a mid-range product line and use Rooftop Package to explore the market. Based on different direction Packaging design, study the preference of consumers and purchasing wills and do competitive anylsis. At the same time, based on different concept, study consumer perception. Quantitative research: consumer telephone interview Qualitative research: focus group interview Number of people:30 Insights: Through the research, the results show that the pure, simple and fresh style packaging design is more attractive consumers. Besides, SHINY MEADOW Fresh Milk Rooftop Package Design also need to clearly deliver product information and category linkage. The milk and dairy cattle pattern could be included in the design. White color is the first Preferred color for the consumers which stands for pure,soft, fresh and additive free.

CHALLENGE:
During the consumer research, many participants showed that they do like too complicated pattern and cartoon on the packaging. Design should be impactful, premium and easy to identify. Color should not be disordered, especially using green color might decrease premiumness.

ADDED DATE:
2021-02-20 08:03:38

TEAM MEMBERS (3) :
Designer: Li Huang, Project partner:Di Chen and

IMAGE CREDITS:
Copyright: foundertype GB2312-80, foundertype Pro Global,oundertype Pro Global heavy,foundertype GB2312-80,foundertype GB2312-80,foundertype GB2312-80

Illustration on the packaging:own usage right

PATENTS/COPYRIGHTS:
Patent Application No:202030744679.1 、 Patent holder: Huang Li 、 Year: 2020、Jurisdiction: Design patents

CLIENT/STUDIO/BRAND DETAILS
NAME:
Mengniu Gaoke Fresh Dairy Products Co. Ltd

PROFILE:
Established in 2018, SHINY MEADOW brand is positioned as a new benchmark for high-end fresh Milk products. It is committed to building its own high-end fresh milk brand for Chinese people, and providing elite consumers with higher quality choices. With its high quality and fresh, mellow taste, SHINY MEADOW won the 2018 "China Dairy Industry Excellent New Product Award". In the two years since its listing, SHINY MEADOW Fresh Milk has maintained a high growth rate of three digits in successive years, and has continuously become the representative word of "new benchmark of high-end fresh milk" in consumers' mind.

NOMINATION DETAILS

Shiny Meadow Milk Package by Li Huang is a Nominee in Packaging Design Category.

· This project is currently confidential as results have not been announced yet. Images and further details of the project is not available for public yet, please check back later. If you are the owner of this design, please login to view the images.

· The profile and other works by Li Huang is also kept secret. This information will also be available later.
AWARD DETAILS

Shiny Meadow Milk Package by Li Huang is Winner in Packaging Design Category, 2020 - 2021.



· Press Members: Login or Register to request an exclusive interview with Li Huang.

· Click here to view the profile and other works by Li Huang.
SOCIAL
+ Add to Likes / Favorites | Send to My Email | Submit Comment | Comment | Testimonials | View Press-Release | Press Kit

Did you like Li Huang's Packaging Design?
You will most likely enjoy other award winning packaging designs as well.
Click here to view more Award Winning Packaging Designs.


Did you like Shiny Meadow Milk Package? Help us create a global awareness for good packaging design worldwide. Show your support for Li Huang, the creator of great packaging design by gifting them a nomination ticket so that we could promote more of their great packaging designs.

See other A' Design Award and Competition WinnersA' Design Award Presentation Submit Your Designs
 
design award logo

BENEFITS
THE DESIGN PRIZE
WINNERS SERVICES
PR CAMPAIGN
PRESS RELEASE
MEDIA CAMPAIGNS
AWARD TROPHY
AWARD CERTIFICATE
AWARD WINNER LOGO
PRIME DESIGN MARK
BUY & SELL DESIGN
DESIGN BUSINESS NETWORK
AWARD SUPPLEMENT

METHODOLOGY
DESIGN AWARD JURY
PRELIMINARY SCORE
VOTING SYSTEM
EVALUATION CRITERIA
METHODOLOGY
BENEFITS FOR WINNERS
PRIVACY POLICY
ELIGIBILITY
FEEDBACK
WINNERS' MANUAL
PROOF OF CREATION
WINNER KIT CONTENTS
FAIR JUDGING
AWARD YEARBOOK
AWARD GALA NIGHT
AWARD EXHIBITION

MAKING AN ENTRY
ENTRY INSTRUCTIONS
REGISTRATION
ALL CATEGORIES

FEES & DATES
FURTHER FEES POLICY
MAKING A PAYMENT
PAYMENT METHODS
DATES & FEES

TRENDS & REPORTS
DESIGN TRENDS
DESIGNER REPORTS
DESIGNER PROFILES
DESIGN INTERVIEWS

ABOUT
THE AWARD
AWARD IN NUMBERS
HOMEPAGE
AWARD WINNING DESIGNS
DESIGNER OF THE YEAR
MUSEUM OF DESIGN
PRIME CLUBS
SITEMAP
RESOURCE

RANKINGS
DESIGNER RANKINGS
WORLD DESIGN RANKINGS
DESIGN CLASSIFICATIONS
POPULAR DESIGNERS

CORPORATE
GET INVOLVED
SPONSOR AN AWARD
BENEFITS FOR SPONSORS

PRESS
DOWNLOADS
PRESS-KITS
PRESS PORTAL
LIST OF WINNERS
PUBLICATIONS
RANKINGS
CALL FOR ENTRIES
RESULTS ANNOUNCEMENT

CONTACT US
CONTACT US
GET SUPPORT

Follow us : Twitter Twitter | Twitter Facebook | Twitter Google+.
Share |