Newme Medical Beauty Hospital by Jiang and Associates Creative Design

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DESIGN DETAILS
DESIGN NAME:
Newme

PRIMARY FUNCTION:
Medical Beauty Hospital

INSPIRATION:
On this project, the inspiration should come from user needs, not metaphysical emotional sustenance. After researching the market, we found that the proportion of men and women in the medical beauty market will become more evenly amount in the future, so the inspiration was the gender neutral sensory experience. The arch is an excellent geometric shape that combines strength and softness. The gender orientation is entirely determined by the details and materials used in the arch. Thus the inspiration from the analysis led to the completion of the project.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
New beauty plastic surgery hospital is located in the core of Chengdu Financial City. Facing the strong development potential of Chengdu's medical aesthetics industry and severe industry competition pressure, J&A started from the beginning of design, from the operational level, and carried out the project through professional market analysis. The overall positioning. The main purpose of "medical beauty surnamed medical" is to ensure the professionalism of medical space. Therefore, in the design of the scheme, we strive to pursue the minimalism and regularity of the space; and use a large number of arched structures in the space to drive the indoor rhythm. The arch represents strength, but also has its softness. This is exactly the design concept we hope to express.

OPERATION / FLOW / INTERACTION:
The flow of the space is based on the functions segregated by the various clinics, patient room, and operation rooms. The customers can follow the distinct circulation by the design elements within the space. And we dig strictly on the JCI standard in order to provide the best operation flow and relationships between each interior space.

PROJECT DURATION AND LOCATION:
The project is finished in October 2020 in Chengdu, China.

FITS BEST INTO CATEGORY:
Interior Space and Exhibition Design

PRODUCTION / REALIZATION TECHNOLOGY:
The project uses a large scale of terrazzo and GRG, so that more than half of the interior space, and fabrics of the whole project, such as the front desk, ceiling, column finishes, are completed by the factory and then transferred to the site for installation.

SPECIFICATIONS / TECHNICAL PROPERTIES:
The interior area of the project is about 6500 square meters with 4 stories. The area of eight types of cosmetic clinics and operation rooms in a total of 4500 square meters, and the patient rooms of 940 square meters. Office Area is around 320 square meters.

TAGS:
Arc, Poetic Space, Clean, Serenity, Dynamic Shapes, Light and Shadow, Sensory

RESEARCH ABSTRACT:
With a full analysis of similar competitive products and customers in the domestic medical beauty market, the style determined by us cannot simply be described as modern, European, Chinese or other similar words. This style should not only satisfy women's desire for beauty, but also respect male customers' desire for self-improvement. "Neutral" eventually became the style of the case, and this "style" was not a description of the design language, but a feedback to the user's needs. The soft-cut reception desk is heavy terrazzo and masculine deep blue; the light is mild and comfortable, but the corridor on the admission floor is heavily used in hard grey; Originally deep ink blue but infected with the gradient of the frosted glass screen. Style is a topic that our team has been neglecting. Because in our opinion, any style should conform to the user's inner expectation of the space. Style should cater to users, not putting the cart before the horse.

CHALLENGE:
From the beginning of the project, the diagonal steel beams inside the original building were the biggest obstacle to the design process. In consideration of the steel beams, and after trying different approaches, we finally wrapped the steel beams with a rational arc, so far, the complete rational arc quietly became the design element throughout the project. From the modeling with a sense of ritual sequence in the front hall, to the reading area in the salon that looks a bit like the flying buttress of Gothic architecture, to the French Windows in the interior of the consulting room with a hint of retro taste, and even the alcoves in the toilet for making up, the arc naturally exists on every inch of the skin of the project.

ADDED DATE:
2021-02-19 01:42:52

TEAM MEMBERS (1) :


IMAGE CREDITS:
Image #1:Black Station
Image #2:Black Station
Image #3:Black Station
Image #4:Black Station
Image #5:Sean

CLIENT/STUDIO/BRAND DETAILS
NAME:
Jiang & Associates Creative Design

PROFILE:
Jiang & Associates Design (former Frank Jiang Design) is now one of the biggest interior design firms in Asia. As the first interior design firm who listed on the A-share market (300668.SZ), we ranked 25th in the Top 100 giants 2019 of Interior Design magazine, and 3rd in retail design, which is No.1 both in Asia and China. Headquartered in Shenzhen, China, J&A (Jiang & Associates Design) has established its regional branches in Shanghai, Hong Kong, Beijing, Dalian´╝îWuhan and Xi'an. J&A mainly runs four design areas including commercial complex, healthcare complex, transportation complex, culture and education complex, boasting over 600 international designers from world-famous schools that are specialized in architecture, M&E, sign system, lighting, decoration and intelligent design, with projects covering shopping mall, office, property/hotel, healthcare, public building, transportation and cultural education. For years, J&A has received several hundred of national and international awards as the leader of Chinese urban complex design and have received more than 30 patents. J&A has consistently believed in the development philosophy of China depth with a global vision, remained the close cooperative relationship with renown developers including China Resources, Vanke, Longfor, etc. ,which always provides integrated service of customized design for clients.

NOMINATION DETAILS

Newme Medical Beauty Hospital by Jiang and Associates Creative Design is a Nominee in Interior Space and Exhibition Design Category.

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AWARD DETAILS

Newme Medical Beauty Hospital by Jiang and Associates Creative Design is Winner in Interior Space and Exhibition Design Category, 2020 - 2021.



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