Moose Piss Beer by Bruno Cintra

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DESIGN DETAILS
DESIGN NAME:
Moose Piss

PRIMARY FUNCTION:
Beer

INSPIRATION:
I looked for an irreverent style that matched the beer brand. A modern and humorous illustration, to make a perfect combination with beer. In addition, I was also inspired by natural elements, and restyled them to create a "surreal world" for the animation.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
This project was created to be the main part of the beer launch campaign. I used manual drawing techniques, combined with illustration and digital painting. In addition, 3 software were used to assist in the composition.

OPERATION / FLOW / INTERACTION:
it is supposed to run on several players, and you can find the key points in seconds 04 ', 10', 20 ', 26' and 30'.

PROJECT DURATION AND LOCATION:
2 months.

FITS BEST INTO CATEGORY:
Movie, Video and Animation Design

PRODUCTION / REALIZATION TECHNOLOGY:
Manual draw and graphic software like Photoshop, After Affects and Audition.

SPECIFICATIONS / TECHNICAL PROPERTIES:
A digital animation, meant to run on YouTube, Vimeo, Facebook and Instagram. It is 40 seconds long, with a frame rate of 12 frames/second. The resolution is 4k.

TAGS:
Beer, Animation, Illustration, design, modern.

RESEARCH ABSTRACT:
I researched how the target audience would react to an animation like this, turning points and impact for the brand. As insights, I realized that the public likes to try products with bold communication, which reinforced the desired concept.

CHALLENGE:
Choose a style that matches the product's proposal.

ADDED DATE:
2021-02-18 23:19:11

TEAM MEMBERS (1) :
Bruno Cintra

IMAGE CREDITS:
No copyrights.

PATENTS/COPYRIGHTS:
No patents.

Visit the following page to learn more: https://vimeo.com/513094543
CLIENT/STUDIO/BRAND DETAILS
NAME:
Hermoso Compadre

PROFILE:
Hermoso compadre is a Brazilian clothing brand. The company was founded in 2011, and its main audience is formed by young people. With products inspired by street wear, the brand has been gaining relevance every year since its launch. It is a digital company, and all of its sales come from its e-commerce.

NOMINATION DETAILS

Moose Piss Beer by Bruno Cintra is a Nominee in Movie, Video and Animation Design Category.

· This project is currently confidential as results have not been announced yet. Images and further details of the project is not available for public yet, please check back later. If you are the owner of this design, please login to view the images.

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AWARD DETAILS

Moose Piss Beer by Bruno Cintra is Winner in Movie, Video and Animation Design Category, 2020 - 2021.



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