Tazo Refresh Beverage by PepsiCo Design and Innovation

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DESIGN DETAILS
DESIGN NAME:
Tazo Refresh

PRIMARY FUNCTION:
Beverage

INSPIRATION:
TAZO launched a new line of ready to drink premium iced teas based on the brands iconic flavors. Zen, Awake and Passion. The line contains no artificial colors or sweeteners and is certified organic. The line is available in 12 oz single serve and 42 oz multi-serve 100% post-consumer plastic bottles. With its dynamic composition, bold colors and editorial attitude, the new TAZO VIS clearly establishes its strong andiconicbrand positioning.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
Each of TAZOs blends are unique,refreshing, and artful, so the design team wanted to visually articulatethefresh flavor expressionon shelf. Keeping in mind TAZOs existing consumer, the new VIS strengthens the brands currentfanbasewhile attracting a new, more adventurousaudience. Moving from the former TAZO equity that leaned closer toa refined and sophisticated visual expression, now the juxtaposition offresh,boldingredientcolorsalongsideequ itywhite cuts the noise in the tea category.

OPERATION / FLOW / INTERACTION:
-

PROJECT DURATION AND LOCATION:
-

FITS BEST INTO CATEGORY:
Packaging Design

PRODUCTION / REALIZATION TECHNOLOGY:
-

SPECIFICATIONS / TECHNICAL PROPERTIES:
-

TAGS:
Packaging, Beverage

RESEARCH ABSTRACT:
-

CHALLENGE:
-

ADDED DATE:
2021-02-17 20:22:04

TEAM MEMBERS (1) :
PepsiCo Design & Innovation

IMAGE CREDITS:
PepsiCo Design and Innovation, 2020.

CLIENT/STUDIO/BRAND DETAILS
NAME:
PepsiCo Design & Innovation

PROFILE:
PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $67 billion in net revenue in 2019, driven by a complementary food and beverage portfolio that includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker and Tropicana. PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including 23 brands that generate more than $1 billion each in estimated annual retail sales.

NOMINATION DETAILS

Tazo Refresh Beverage by Pepsico Design and Innovation is a Nominee in Packaging Design Category.

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AWARD DETAILS

Tazo Refresh Beverage by Pepsico Design and Innovation is Winner in Packaging Design Category, 2020 - 2021.



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