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DESIGN DETAILS |
DESIGN NAME: Pepsi Mom Handworks
PRIMARY FUNCTION: Beverage
INSPIRATION: The three can collectible series celebrates Chinese cultural heritage and showcases examples of three different regional embroidery styles. This collaboration provides a unique opportunity to promote the efforts of MOM HANDWORKS and showcases Pepsi and the commitment it has to local relevancy.
UNIQUE PROPERTIES / PROJECT DESCRIPTION: This limited edition Pepsi x MOM HANDWORKS series celebrates PepsiCos collaboration with China Womens Development Foundations, MOM HANDWORKS Cooperative Program. Pepsi and MOM HANDWORKS kicked off their partnership as a part of the 2019 Bring Happiness Home Chinese New Year Campaign.
OPERATION / FLOW / INTERACTION: -
PROJECT DURATION AND LOCATION: -
FITS BEST INTO CATEGORY: Packaging Design
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PRODUCTION / REALIZATION TECHNOLOGY: -
SPECIFICATIONS / TECHNICAL PROPERTIES: -
TAGS: Packaging, Beverage
RESEARCH ABSTRACT: -
CHALLENGE: -
ADDED DATE: 2021-02-17 19:11:01
TEAM MEMBERS (1) : PepsiCo Design & Innovation
IMAGE CREDITS: PepsiCo Design and Innovation, 2020.
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CLIENT/STUDIO/BRAND DETAILS |
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NAME: PepsiCo Design & Innovation
PROFILE:
PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $67 billion in net revenue in 2019, driven by a complementary food and beverage portfolio that includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker and Tropicana. PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including 23 brands that generate more than $1 billion each in estimated annual retail sales.
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