Pepsi Chinas People Daily New Media Beverage by PepsiCo Design and Innovation

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DESIGN DETAILS
DESIGN NAME:
Pepsi Chinas People Daily New Media

PRIMARY FUNCTION:
Beverage

INSPIRATION:
COVID-19 has changed the world forever, and altered lives across the globe. Everyone has been affected, but we have also witnessed bold bravery and incredible acts of kindness. At Pepsi, we have been moved by the courageous people showing up, day after day, for their communities. Their spirit of love is deeply inspiring. We wanted to create something that honored them and expressed our sincere gratitude for their contributions.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
Pepsi joined hands with Chinas Peoples Daily New Media to introduce and celebrate a new generation of heroes, the global collective of medical staff, workers, volunteers, and delivery persons who have been fighting on the frontlines of this pandemic every single day. As an homage to them, we launched the Everyday Heroes campaign, a meaningful tribute expressed through commemorative can designs.

OPERATION / FLOW / INTERACTION:
-

PROJECT DURATION AND LOCATION:
-

FITS BEST INTO CATEGORY:
Packaging Design

PRODUCTION / REALIZATION TECHNOLOGY:
-

SPECIFICATIONS / TECHNICAL PROPERTIES:
-

TAGS:
Packaging, Beverage

RESEARCH ABSTRACT:
-

CHALLENGE:
-

ADDED DATE:
2021-02-17 18:29:25

TEAM MEMBERS (1) :
PepsiCo Design & Innovation

IMAGE CREDITS:
PepsiCo Design and Innovation, 2020.

CLIENT/STUDIO/BRAND DETAILS
NAME:
PepsiCo Design & Innovation

PROFILE:
PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $67 billion in net revenue in 2019, driven by a complementary food and beverage portfolio that includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker and Tropicana. PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including 23 brands that generate more than $1 billion each in estimated annual retail sales.

NOMINATION DETAILS

Pepsi Chinas People Daily New Media Beverage by Pepsico Design and Innovation is a Nominee in Packaging Design Category.

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AWARD DETAILS

Pepsi Chinas People Daily New Media Beverage by Pepsico Design and Innovation is Winner in Packaging Design Category, 2020 - 2021.



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