Pepsi New Year 2020 Beverage by PepsiCo Design and Innovation |
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| DESIGN NAME: Pepsi New Year 2020 PRIMARY FUNCTION: Beverage INSPIRATION: Each can design features a distinctive custom-made typeface and iconic messaging, based on local culture and habits, humor and traditions which makes every can feel personal. The flexible design approach allows the concept to easily be adapted for local markets, expanding and personalizing the celebration of the New Year. UNIQUE PROPERTIES / PROJECT DESCRIPTION: This set of limited edition Pepsi cans, available in Russia, celebrates the spirit of the 2020 New Year. Across brands, limited editions are extremely popular during this time of year and Pepsi needed an eye-catching concept of its own to promote with the launch of the New Year. Embracing beloved traditions during this time of year, these designs aim to engage consumers further with social media interaction. Every design also includes the series hashtag, which translates as #takepepsiif, inviting consumers to choose the New Year message that feels most relevant to them. OPERATION / FLOW / INTERACTION: - PROJECT DURATION AND LOCATION: - FITS BEST INTO CATEGORY: Packaging Design |
PRODUCTION / REALIZATION TECHNOLOGY: - SPECIFICATIONS / TECHNICAL PROPERTIES: - TAGS: Packaging, Beverage RESEARCH ABSTRACT: - CHALLENGE: - ADDED DATE: 2021-02-17 18:16:03 TEAM MEMBERS (1) : PepsiCo Design & Innovation IMAGE CREDITS: PepsiCo Design and Innovation, 2020. |
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| CLIENT/STUDIO/BRAND DETAILS | |
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NAME: PepsiCo Design & Innovation PROFILE: PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $67 billion in net revenue in 2019, driven by a complementary food and beverage portfolio that includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker and Tropicana. PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including 23 brands that generate more than $1 billion each in estimated annual retail sales. |
| AWARD DETAILS | |
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Pepsi New Year 2020 Beverage by Pepsico Design and Innovation is Winner in Packaging Design Category, 2020 - 2021.· Read the interview with designer PepsiCo Design and Innovation for design Pepsi New Year 2020 here.· Press Members: Login or Register to request an exclusive interview with PepsiCo Design and Innovation. · Click here to register inorder to view the profile and other works by PepsiCo Design and Innovation. |
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