Pepsi Culture Can Series Beverage by PepsiCo Design and Innovation

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DESIGN DETAILS
DESIGN NAME:
Pepsi Culture Can Series

PRIMARY FUNCTION:
Beverage

INSPIRATION:
Our identity, pride, and sense of community were stronger than ever in 2019. The Pepsi Culture Can Series is a global platform designed around those things that bind us together. The symbols. The food. The images. The music. The architecture. All the stuff of culture we turn to for hope and joy. This global series celebrates the spirit, the culture and the community of our local markets.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
Think globally. Act locally. That is the mantra for the Pepsi Culture Can Series. This limited-edition packaging initiative realized unique, hyperlocal designs for markets all across the globe. This series was activated in over 10 countries and expressed through more than 40 unique designs.

OPERATION / FLOW / INTERACTION:
-

PROJECT DURATION AND LOCATION:
-

FITS BEST INTO CATEGORY:
Packaging Design

PRODUCTION / REALIZATION TECHNOLOGY:
-

SPECIFICATIONS / TECHNICAL PROPERTIES:
-

TAGS:
Packaging, Beverage

RESEARCH ABSTRACT:
-

CHALLENGE:
-

ADDED DATE:
2021-02-17 18:02:46

TEAM MEMBERS (1) :
PepsiCo Design & Innovation

IMAGE CREDITS:
PepsiCo Design and Innovation, 2020.



CLIENT/STUDIO/BRAND DETAILS
NAME:
PepsiCo Design & Innovation

PROFILE:
PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $67 billion in net revenue in 2019, driven by a complementary food and beverage portfolio that includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker and Tropicana. PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including 23 brands that generate more than $1 billion each in estimated annual retail sales.



NOMINATION DETAILS

Pepsi Culture Can Series Beverage by Pepsico Design and Innovation is a Nominee in Packaging Design Category.

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AWARD DETAILS

Pepsi Culture Can Series Beverage by Pepsico Design and Innovation is Winner in Packaging Design Category, 2020 - 2021.



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