Lipton Avant Garde Special Art Edition Beverage by PepsiCo Design and Innovation

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DESIGN DETAILS
DESIGN NAME:
Lipton Avant Garde Special Art Edition

PRIMARY FUNCTION:
Beverage

INSPIRATION:
Lipton Special Art Edition is a unique collection of 250 ml miniature cans, available only in Russia, devoted to the Russian Avant Garde. The design team was inspired by some of the most distinctive art movements such as Suprematism, Abstractionism and Cubo Futurism to reimagine Lipton packaging. The resulting unique and category breaking designs were then paired with each of Liptons peach, lemon and green tea flavors.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
Created to stand out on shelf, Lipton Art Special Edition helps to reclaim Liptons voice in the ice tea category, which is crowded with new brands. Not only is the graphic design category disrupting, but the ultra portable and lightweight 250 ml size is also the first miniature format can in the ice tea category in Russia. These cans make the consumer take notice of Lipton in a new and memorable way.

OPERATION / FLOW / INTERACTION:
-

PROJECT DURATION AND LOCATION:
-

FITS BEST INTO CATEGORY:
Packaging Design

PRODUCTION / REALIZATION TECHNOLOGY:
-

SPECIFICATIONS / TECHNICAL PROPERTIES:
-

TAGS:
Packaging, Beverage

RESEARCH ABSTRACT:
-

CHALLENGE:
-

ADDED DATE:
2021-02-17 16:40:30

TEAM MEMBERS (1) :
PepsiCo Design & Innovation

IMAGE CREDITS:
PepsiCo Design and Innovation, 2020.

CLIENT/STUDIO/BRAND DETAILS
NAME:
PepsiCo Design & Innovation

PROFILE:
PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $67 billion in net revenue in 2019, driven by a complementary food and beverage portfolio that includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker and Tropicana. PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including 23 brands that generate more than $1 billion each in estimated annual retail sales.

NOMINATION DETAILS

Lipton Avant Garde Special Art Edition Beverage by Pepsico Design and Innovation is a Nominee in Packaging Design Category.

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AWARD DETAILS

Lipton Avant Garde Special Art Edition Beverage by Pepsico Design and Innovation is Winner in Packaging Design Category, 2020 - 2021.



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