LIFEWTR S8 Unconventional Canvas Beverage by PepsiCo Design and Innovation

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DESIGN DETAILS
DESIGN NAME:
LIFEWTR S8 Unconventional Canvas

PRIMARY FUNCTION:
Beverage

INSPIRATION:
LIFEWTR Series 8 features the work of Lilian Martinez, Tofer Chin and Sarah Zapata. Through the mediums of painting, sculpture and works on paper, Lillian Martinez explores alternate histories where women of color are not excluded from specific cultural narratives. Unconventional Canvas exemplifies LIFEWTR as a unique proposition in the global hydration category as the series gains worldwide reach through LIFEWTR and their partnership with global art.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
LIFEWTR is a premium water brand committed to advancing and showcasing sources of creativity. LIFEWTR fuses creativity and purpose, serving as a source of both hydration and inspiration as a platform for emerging artists. Design is at the heart of the LIFEWTR brand, first and foremost on the bottle, and it is carried through in all brand communication, from the telling of featured artists authentic stories to content to how it appears in store and at live events.

OPERATION / FLOW / INTERACTION:
-

PROJECT DURATION AND LOCATION:
-

FITS BEST INTO CATEGORY:
Packaging Design

PRODUCTION / REALIZATION TECHNOLOGY:
-

SPECIFICATIONS / TECHNICAL PROPERTIES:
-

TAGS:
Packaging, Beverage

RESEARCH ABSTRACT:
-

CHALLENGE:
-

ADDED DATE:
2021-02-17 16:08:07

TEAM MEMBERS (1) :
PepsiCo Design & Innovation

IMAGE CREDITS:
PepsiCo Design and Innovation, 2020.

CLIENT/STUDIO/BRAND DETAILS
NAME:
PepsiCo Design & Innovation

PROFILE:
PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $67 billion in net revenue in 2019, driven by a complementary food and beverage portfolio that includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker and Tropicana. PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including 23 brands that generate more than $1 billion each in estimated annual retail sales.

NOMINATION DETAILS

Lifewtr S8 Unconventional Canvas Beverage by Pepsico Design and Innovation is a Nominee in Packaging Design Category.

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AWARD DETAILS

Lifewtr S8 Unconventional Canvas Beverage by Pepsico Design and Innovation is Winner in Packaging Design Category, 2020 - 2021.



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