Xixia King Wine by Bo Yang

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DESIGN DETAILS
DESIGN NAME:
Xixia King

PRIMARY FUNCTION:
Wine

INSPIRATION:
The vineyards of this wine is on the eastern foothills of Helan Mountain. It is one of the most suitable places for grape growing and wine brewing in the world. The patterns concave and convex texture on the label comes from rock paintings, which is the most representative cultural heritage of Helan Mountain. It not only embodies the regional advantages of this wine, but also has artistry. The wine label adopts gold and concave convex process, which is a royal symbol of attribute and dignity.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
It’s a packaging design of wine. The wine label's shape is oak barrel. The golden part is like the wine slowly flow down the barrel into a glass shape cleverly. When you hold the wine bottle it's just like holding a golden glass in your hand. The patterns concave and convex texture on the label comes from rock paintings. The brand logo font of Xixia King is designed in the style of Xixia ancient characters, which has strong regional cultural features.

OPERATION / FLOW / INTERACTION:
-

PROJECT DURATION AND LOCATION:
The project started in January 2020 in Beijing and finished in March 2020 in Beijing.

FITS BEST INTO CATEGORY:
Packaging Design

PRODUCTION / REALIZATION TECHNOLOGY:
The material is environment-friendly special paper, bronzing and concave convex process, bottle label special-shaped die cutting.

SPECIFICATIONS / TECHNICAL PROPERTIES:
Bottle: Height 325mm×Diameter 74mm, Label: Length 165mm×Width 72mm

TAGS:
Creative ingenuity, Elegance and dignity, Regional characteristics,Concise,Impressive, Interesting

RESEARCH ABSTRACT:
-

CHALLENGE:
How to reflect the regional characteristics from the packaging and reflect the local culture and customs? This is a packaging design that integrates regional cultural features and product attributes into creativity.

ADDED DATE:
2021-02-17 04:18:21

TEAM MEMBERS (1) :


IMAGE CREDITS:
Bo Yang, 2020.

CLIENT/STUDIO/BRAND DETAILS
NAME:
Beijing Bofly Design Co.,Ltd

PROFILE:
Beijing Bofly Design Co.,LTD is established in 2007. It’s an excellent brand marketing and design company in China. The business includes enterprise image building, brand design promotion, package design and other professional design fields. It provides excellent design service and brand management for many enterprises based on the design concept of "creating brand competitiveness”. It has served in beer, beverage, food, tea, It, industry, real estate, household, medicine and other fields. Companies they served includes CCTV, Carlsberg Beer, Nestle, Tsingtao beer, Huiyuan Group, Sanyuan food, etc.

NOMINATION DETAILS

Xixia King Wine by Bo Yang is a Nominee in Packaging Design Category.

· This project is currently confidential as results have not been announced yet. Images and further details of the project is not available for public yet, please check back later. If you are the owner of this design, please login to view the images.

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AWARD DETAILS

Xixia King Wine by Bo Yang is Winner in Packaging Design Category, 2020 - 2021.



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