Lays Heartwork Campaign by PepsiCo Design and Innovation |
Home > Winners > #118793 |
 |
|
||||
| DESIGN DETAILS | |||||
| DESIGN NAME: Lays Heartwork PRIMARY FUNCTION: Campaign INSPIRATION: To express our gratitude for all the unsung and unseen heroes fighting the Covid-19 pandemic, Lays created the Heartwork campaign. Employing bright, optimistic colors and heartfelt messaging, the design for this series featured the community heroes whom we rarely get to thank in person, from farmers and factory workers to truck drivers, retailers, and deliverymen. Every pack of Lays became a celebration of their #HEARTWORK. UNIQUE PROPERTIES / PROJECT DESCRIPTION: In extraordinary and challenging times, going about ones daily job can be an incredible act of courage. This reality and the Covid-19 pandemic were the impetus for Lays Heartwork campaign. Our team wanted to thank all the men and women who are working tirelessly behind the scenes as part of the Lays value chain. In our eyes, their work is not just hard, it is Heartwork. OPERATION / FLOW / INTERACTION: - PROJECT DURATION AND LOCATION: - |
PRODUCTION / REALIZATION TECHNOLOGY: - SPECIFICATIONS / TECHNICAL PROPERTIES: - TAGS: - RESEARCH ABSTRACT: - CHALLENGE: - ADDED DATE: 2021-02-16 21:37:41 TEAM MEMBERS (1) : PepsiCo Design & Innovation IMAGE CREDITS: PepsiCo Design and Innovation, 2020. |
||||
| CLIENT/STUDIO/BRAND DETAILS | |
 |
NAME: PepsiCo Design & Innovation PROFILE: PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $67 billion in net revenue in 2019, driven by a complementary food and beverage portfolio that includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker and Tropicana. PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including 23 brands that generate more than $1 billion each in estimated annual retail sales. |
| AWARD DETAILS | |
 |
Lays Heartwork Campaign by Pepsico Design and Innovation is Winner in Advertising, Marketing and Communication Design Category, 2020 - 2021.· Press Members: Login or Register to request an exclusive interview with PepsiCo Design and Innovation. · Click here to register inorder to view the profile and other works by PepsiCo Design and Innovation. |
| SOCIAL |
| + Add to Likes / Favorites | Send to My Email | Comment | Testimonials | View Press-Release | Press Kit |
Did you like Pepsico Design and Innovation's Advertising Design?
You will most likely enjoy other award winning advertising design as well.
Click here to view more Award Winning Advertising Design.
  |
 |
