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| DESIGN DETAILS |
DESIGN NAME:
Evervess Soda Water
PRIMARY FUNCTION:
Beverage
INSPIRATION:
The historic branding had a heaviness that spoke to indulgence, but we wanted to clearly communicate the light and fizzy refreshment of the product line. After cleansing the palate of the packaging, we added a minimal black and teal graphic element. A fountain. A symbol of energy, refreshment and renewal. An uplifting element designed to cue lightness and the products gentle fizz.
UNIQUE PROPERTIES / PROJECT DESCRIPTION:
Evervess Soda is a legacy brand with nearly 80 years of heritage. In preparation for its unified launch in China, we modernized the visual identity for the nuances of this very important market. Evervess represents a product category that is seeing a huge uptick in the Chinese market. The brand has bright, carbonated sodas and tonics that can be mixed in cocktails or enjoyed on their own for some fizzy refreshment.
OPERATION / FLOW / INTERACTION:
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PROJECT DURATION AND LOCATION:
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FITS BEST INTO CATEGORY:
Packaging Design
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PRODUCTION / REALIZATION TECHNOLOGY:
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SPECIFICATIONS / TECHNICAL PROPERTIES:
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TAGS:
Packaging, Beverage
RESEARCH ABSTRACT:
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CHALLENGE:
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ADDED DATE:
2021-02-16 21:13:17
TEAM MEMBERS (1) :
PepsiCo Design & Innovation
IMAGE CREDITS:
PepsiCo Design and Innovation, 2020.
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| CLIENT/STUDIO/BRAND DETAILS |
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NAME:
PepsiCo Design & Innovation
PROFILE:
PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $67 billion in net revenue in 2019, driven by a complementary food and beverage portfolio that includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker and Tropicana. PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including 23 brands that generate more than $1 billion each in estimated annual retail sales.
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