Mijia Toothbrush Packaging by Xiaomi

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DESIGN DETAILS
DESIGN NAME:
Mijia Toothbrush

PRIMARY FUNCTION:
Packaging

INSPIRATION:
Mijia Sonic Electric Toothbrush T500C is a gift set specially designed for the holiday market. The overall design lines of the product are very soft, and the color is warm light blue.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
For this electric toothbrush gift box, the outer box design of the packaging is inspired by the appearance of the product. The packaging design uses a light blue bas-relief to highlight the elegant industrial design.

OPERATION / FLOW / INTERACTION:
The color of the packaging adopts the overall color hue of the product-light blue, which makes the overall packaging box look very uniform. At the same time, the graphic part adds a protruding process effect, which makes the pattern of the surface product more three-dimensional.

PROJECT DURATION AND LOCATION:
February 2020 Bejing and finished in May in Beijing, China.

FITS BEST INTO CATEGORY:
Packaging Design

PRODUCTION / REALIZATION TECHNOLOGY:
The surface of the package uses a blue bas relief technology, plus two high UV lines to emphasize the excellent and elegant industrial design of the product.

SPECIFICATIONS / TECHNICAL PROPERTIES:
Width252mm x Depth43.5mm x Height241mm

TAGS:
packaging, toothbrush, blue, bas relief, electrionic

RESEARCH ABSTRACT:
The product is a gift set. There are products in the package, a travel charging box, and brush head accessories. It should attract customer attention in the stores.

CHALLENGE:
There are many electronic toothbrush products on the market. The new product gift box needs to attract customer attention. The challenge is to create a new look for the young generation.

ADDED DATE:
2021-02-16 12:32:41

TEAM MEMBERS (3) :
Creative Director: Lu Chen, Graphic Designer: Dijing Wang and Packaging Structure Designer: Zhizhuang Song

IMAGE CREDITS:
Image #1:Creative Director Lu Chen, Graphic Designer Dijing Wang
Image #2:Creative Director Lu Chen, Graphic Designer Dijing Wang
Image #3:Creative Director Lu Chen, Graphic Designer Dijing Wang
Image #4:Creative Director Lu Chen, Graphic Designer Dijing Wang
Image #5:Creative Director Lu Chen, Graphic Designer Dijing Wang

PATENTS/COPYRIGHTS:
Copyrights belong to Xiaomi, 2021

CLIENT/STUDIO/BRAND DETAILS
NAME:
Xiaomi

PROFILE:
Xiaomi Corporation was founded in April 2010 and listed on the Main Board of the Hong Kong Stock Exchange on July 9, 2018 (1810.HK). Xiaomi is an internet company with smartphones and smart hardware connected by an IoT platform at its core. With the vision of being friends with its users and being the coolest company in the hearts of its users, Xiaomi is committed to continuous innovation, with an unwavering focus on quality and efficiency. The company relentlessly builds amazing products with honest prices to let everyone in the world enjoy a better life through innovative technology. Xiaomi is currently the world’s fourth-largest smartphone brand and has established the world’s leading consumer IoT platform, with more than 213 million smart devices (excluding smartphones and laptops) connected to its platform. Currently, Xiaomi products are present in more than 90 countries and regions around the world and have a leading foothold in many of them. In July 2019, the company made the Fortune Global 500 list for the first time, ranking 468th among all, and 7th among internet companies. Xiaomi is the youngest company on the 2019 Fortune Global 500 list.

NOMINATION DETAILS

Mijia Toothbrush Packaging by Xiaomi is a Nominee in Packaging Design Category.

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AWARD DETAILS

Mijia Toothbrush Packaging by Xiaomi is Winner in Packaging Design Category, 2020 - 2021.



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