Podo Camera by Chuntze Cheng |
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| DESIGN DETAILS | |||||
| DESIGN NAME: Podo PRIMARY FUNCTION: Camera INSPIRATION: While working together on another project we often took pictures with the team. We got tired of someone always getting left out of photos and needing cables to transfer data from our colleague's DSLR. We wanted something much more versatile and easy to use, so we made it! Podo represents our passion, our team’s grit, and our conviction that technology should be fun and simple. UNIQUE PROPERTIES / PROJECT DESCRIPTION: Podo Camera is the world’s first stick & shoot camera that takes hands-free photos to the next level! Stick Podo Camera anywhere using its special nano-adhesive backing and control it with an app. OPERATION / FLOW / INTERACTION: Step 1: Charge for at least 1 hour. Step 2: Install the Podo app for Android or iOS. Step 3: Rotate back flap and remove protective film on sticky pad. Step 4: Stick securely to a wall and use the app to shoot! The app provides a live preview stream over Bluetooth so you can set up the shot from any angle. Podo is easy to place in various locations for time-lapse and security purposes. PROJECT DURATION AND LOCATION: The project started in June 2015 in San Francisco, USA and finished in January 2017. It was crowdfunded on Kickstarter, sold via online channels, and distributed in Urban Outfitters, Nordstrom, and various popup retailers worldwide. |
PRODUCTION / REALIZATION TECHNOLOGY: Improved design process based on lessons learned from previous product iterations. Injection molding with <0.05mm tolerance for the ball-joint. Injection molding materials: Delrin, PC-ABS, PC. Proprietary silicone formula for repeat-use sticky pad. Ran multiple trials on different silicone structures to make sure it can achieve 10,000 cycles. Light pipes funnel LEDs from PCB to top of camera. Ran light refraction simulations with TracePro to achieve our desired aesthetic. Custom designed PCB with board mounted camera lens. Optimized DFM to simplify the assembly process. SPECIFICATIONS / TECHNICAL PROPERTIES: Dimensions: 30 mm x 30 mm x 45 mm Weight: 43 g Sensor: 5 MP (2.2 μm pixels) Video: 720p 30fps Lens: 90° wide-angle, glass Memory: 8 GB 8-LED ring Bluetooth 4.2 LE + Classic Accelerometer Rechargeable battery (up to 1.5 hrs. video) TAGS: Camera, Selfie, Travel, Bluetooth, Video, Gadget, Photo, Time-lapse, Accessory, Mobile RESEARCH ABSTRACT: UX research. To develop a handsfree pocket size camera with an intuitive user interface. Observational trials, survey, focus group studies, and simulations. Cameras, questionnaire, Solidworks, Microsoft Office, TracePro. Travel gurus, influencers, tech writers, target audiences. To define a way to improve the selfie-taking camera experience. We realized that people dislike selfie sticks due to their limitations, and also they are banned in many public locations. We push the selfie taking experience to the next level and open up more creative potential. CHALLENGE: The ball-join mechanical design was challenging because it needed to allow 360-degree movement for the back flap and incorporate with the overall aesthetics. The form factor of the device was difficult to achieve. We had to minimize the device and keep the aesthetics friendly by applying curvatures on all surfaces while keeping heat dissipation, electronics, and a battery in mind. Material selections of the back flap and light pipe were time consuming because there were many iterations and trials to achieve the desired results. The Bluetooth live preview and image/video transfer speed were quite challenging because there was no off-the-shelf solution available on the marketplace. We had to write our own Bluetooth Host firmware stack in order to achieve easy connectivity and fast transfer speeds. ADDED DATE: 2021-02-16 11:15:33 TEAM MEMBERS (5) : Chuntze Cheng, Edmond Lee, Jae Hoon Choi, Samuel Pullman and John Fitzpatrick IMAGE CREDITS: Podo Labs Inc. All rights reserved. PATENTS/COPYRIGHTS: Patented, Patent No. WO 2015/038646 A1, Edmond Lee and Jae Hoon Choi, Samuel Pullman, 2015, International Patent. Trademark (2015) Podo Labs Inc. |
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| Visit the following page to learn more: https://cutt.ly/nk8APni | |||||
| CLIENT/STUDIO/BRAND DETAILS | |
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NAME: Podo Labs, Inc. PROFILE: Podo Labs is a consumer electronics design company that innovates and ships products from the ground up. Podo Labs products are beautifully designed, fun to use, and give familiar technology a creative twist. Podo Labs is experienced in user-friendly Bluetooth products, having raised over $1M on Kickstarter with their Podo "Stick & Shoot" cameras and well raising close to $1M on their by-product - Jack. |
| AWARD DETAILS | |
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Podo Camera by Chuntze Cheng is Winner in Camera and Photography Equipment Design Category, 2020 - 2021.· Press Members: Login or Register to request an exclusive interview with Chuntze Cheng. · Click here to register inorder to view the profile and other works by Chuntze Cheng. |
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