H900 Packaging by Xiaomi

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DESIGN DETAILS
DESIGN NAME:
H900

PRIMARY FUNCTION:
Packaging

INSPIRATION:
The packaging design is inspired by the high-performance motor, impeller, and air duct design inside the product. This product has a minimalist appearance design but has a not simple internal structure design such as a high-speed motor, unique heating wire technology, and so on. Therefore, design starts from the internal structure of the product, transforms its complex internal circuits and air ducts into exquisite pattern designs, and uses relatively artistic techniques to reorganize and design the fine lines to reproduce its internal structure.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
The packaging design transfers complex internal circuits into exquisite patterns and uses embossing stamping printing revealing the rich colors.

OPERATION / FLOW / INTERACTION:
The packaging design transfers complex internal circuits into exquisite patterns and uses embossing stamping printing revealing the rich colors. With the help of the printing, the packaging presents a restrained luster, neat lines, and a futuristic illusion luster.

PROJECT DURATION AND LOCATION:
July 2020 Bejing and finished in November in Beijing, China.

FITS BEST INTO CATEGORY:
Packaging Design

PRODUCTION / REALIZATION TECHNOLOGY:
In the printing process, the embossed hot stamping laser process is used on the packaging surface, highlighting its low-key and simple industrial design and powerful performance. At the same time, the combination of embossing and different imaginary color films allows the packaging to see rich and different color gloss at different angles, and customers can touch the texture of the embossed lines when they hold it in their hands.

SPECIFICATIONS / TECHNICAL PROPERTIES:
Width280mm x Depth102mm x Height320mm

TAGS:
hire dyer, packaging, stamping, black, white

RESEARCH ABSTRACT:
Mi Ionic Hair Dryer H900, equipped with a powerful digital motor of 106,000 rpm and 13 impellers producing an ultra high speed of 60m/s, can greatly reduce air pressure loss and take away moisture by the super speed airflow instead of generating high temperature. By a fast frequency of 50 times per second of intelligent temperature control, the real-time temperature adjustment can effectively help to avoid heat damage to your hair.

CHALLENGE:
There are many hair-dyer products on the market. The new product needs to attract customer attention. The challenge is to create a new look for the high-end product line.

ADDED DATE:
2021-02-16 02:07:46

TEAM MEMBERS (3) :
Creative Director: Lu Chen, Graphic Designer: Jiangpeng Su, Dijing Wang and Packaging Structure Designer: Zhizhuang Song

IMAGE CREDITS:
Image #1:Creative Director Lu Chen, Graphic Designer Jiangpeng Su, Dijing Wang
Image #2:Creative Director Lu Chen, Graphic Designer Jiangpeng Su, Dijing Wang
Image #3:Creative Director Lu Chen, Illustrator Yan NI, Graphic Designer Jiangpeng Su
Image #4:Creative Director Lu Chen, Graphic Designer Jiangpeng Su, Dijing Wang
Image #5:Creative Director Lu Chen, Graphic Designer Jiangpeng Su, Dijing Wang

PATENTS/COPYRIGHTS:
Copyrights belong to Xiaomi, 2021

CLIENT/STUDIO/BRAND DETAILS
NAME:
Xiaomi

PROFILE:
Xiaomi Corporation was founded in April 2010 and listed on the Main Board of the Hong Kong Stock Exchange on July 9, 2018 (1810.HK). Xiaomi is an internet company with smartphones and smart hardware connected by an IoT platform at its core. With the vision of being friends with its users and being the coolest company in the hearts of its users, Xiaomi is committed to continuous innovation, with an unwavering focus on quality and efficiency. The company relentlessly builds amazing products with honest prices to let everyone in the world enjoy a better life through innovative technology. Xiaomi is currently the world’s fourth-largest smartphone brand and has established the world’s leading consumer IoT platform, with more than 213 million smart devices (excluding smartphones and laptops) connected to its platform. Currently, Xiaomi products are present in more than 90 countries and regions around the world and have a leading foothold in many of them. In July 2019, the company made the Fortune Global 500 list for the first time, ranking 468th among all, and 7th among internet companies. Xiaomi is the youngest company on the 2019 Fortune Global 500 list.

NOMINATION DETAILS

H900 Packaging by Xiaomi is a Nominee in Packaging Design Category.

· This project is currently confidential as results have not been announced yet. Images and further details of the project is not available for public yet, please check back later. If you are the owner of this design, please login to view the images.

· The profile and other works by Xiaomi is also kept secret. This information will also be available later.
AWARD DETAILS

H900 Packaging by Xiaomi is Winner in Packaging Design Category, 2020 - 2021.



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