BonBonne Nuit Candy Packaging by Ka Wai Tsun

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DESIGN DETAILS
DESIGN NAME:
BonBonne Nuit

PRIMARY FUNCTION:
Candy Packaging

INSPIRATION:
There are always setbacks in life, and sometimes lucid dreams are the only place to get comfort and where dreamers can freely control. The concept behind this shop is to let their customers to have a taste of their own lucid dreams. In French, bon bon means candy, and bonne nuit means good night. Therefore, the two French words combined together become the brand name, BonBonne Nuit.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
In order to fully bring out the concept, imagination is key. The design of the packages uses a montage style that brings together surrealistic elements. Since lucid dreams are controllable, the stories of each package are suggestive of the desires people most likely would have. Moreover, the conceptual names of each product are meant to trigger imaginative sceneries in customers’ heads.

OPERATION / FLOW / INTERACTION:
Three pouches, three mini round boxes and two rectangular handle boxes, each with various special flavours of sweets.

PROJECT DURATION AND LOCATION:
BonBonne Nuit was created and finished in March 2020 in Vancouver.

FITS BEST INTO CATEGORY:
Packaging Design

PRODUCTION / REALIZATION TECHNOLOGY:
To construct a unique collage, photoshop was used to create the tone, colour, and mixture of images.

SPECIFICATIONS / TECHNICAL PROPERTIES:
Image#1 Width 90mm x Depth 35mm x Height 130mm each, Image#2-3 Width 130mm x Depth 60mm x Height 105 mm each, Image#4 Width, Depth, Height 85mm each

TAGS:
Food packaging, Design, Collage, Photoshop, Surrealism, Quirky, Dreamy, Colourful, Candy, Lucid Dream

RESEARCH ABSTRACT:
During the research, the key purpose was to look for what kind of design approach would ideally lead users to imagine what they see on the package, as if they were the protagonist of the dream. Illustrating was considered at the beginning to present each dream. This way, though, might feel lack of realism and make it difficult for users to build a connection. Therefore, after considerations, photoshop was chosen to create collages of different elements to finalise the designs of the packages.

CHALLENGE:
The biggest challenge of the design process was to come up with the best way to create a design that leads the viewer to visualise the scenery by only looking at each package. The combination of collaged images, as well as the subtle tone and colour changes, complete the whole design.

ADDED DATE:
2021-02-11 00:14:24

TEAM MEMBERS (1) :


IMAGE CREDITS:
Ka Wai Tsun, 2020.

PATENTS/COPYRIGHTS:
Copyrights belong to Ka Wai (Rae) Tsun, 2020.

Visit the following page to learn more: https://raetsun.com
CLIENT/STUDIO/BRAND DETAILS
NAME:
Ka Wai (Rae), Tsun

PROFILE:
Rae is a graphic designer and illustrator who, with her creative style, enjoys creating quirky and fascinating designs and illustrations. She graduated from LaSalle College Vancouver with a Diploma in Graphic Design in 2020. Now, her main aim is to become a more professional designer and allow her works to be seen widely.

NOMINATION DETAILS

Bonbonne Nuit Candy Packaging by Ka Wai Tsun is a Nominee in Packaging Design Category.

· This project is currently confidential as results have not been announced yet. Images and further details of the project is not available for public yet, please check back later. If you are the owner of this design, please login to view the images.

· The profile and other works by Ka Wai Tsun is also kept secret. This information will also be available later.
AWARD DETAILS

Bonbonne Nuit Candy Packaging by Ka Wai Tsun is Winner in Packaging Design Category, 2020 - 2021.



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