Surplus Year After Year Packaging by Bo Yang

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DESIGN DETAILS
DESIGN NAME:
Surplus Year After Year

PRIMARY FUNCTION:
Packaging

INSPIRATION:
The Chinese pronunciation of "surplus"and "fish" both called "Yu", "Surplus year after year" is a good wish in Chinese traditional culture. It means to wish every year's harvest can have surplus, which stands for a rich family and a happy life. The fan cap is also a form of expression of Chinese painting and calligraphy art. Our client wants to produce a low-cost, targeting high-end consumer groups and modern Chinese style product. Therefore, the design creativity comes into being.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
It’s Chinese spirit package design. Nowadays, excessive packaging of Baijiu products is a serious waste, and causes environmental pollution. Therefore, the box design and inner tray use low-cost environmental protection degradable raw materials. The blue water flow pattern is painted with Chinese traditional calligraphy brush. Two golden fish are playing upstream in the vertical water ripple engraved designs. It’s a perfect combination of traditional culture and art design.

OPERATION / FLOW / INTERACTION:
When you finish this bottle of Baijiu, the bottle could be used as vase, or just as a decoration. The box could be used as a storage box of small daily necessities.

PROJECT DURATION AND LOCATION:
The project started in June 2020 in Beijing and finished in December 2020 in Shijiazhuang.

FITS BEST INTO CATEGORY:
Packaging Design

PRODUCTION / REALIZATION TECHNOLOGY:
The box design uses low-cost environmental protection degradable raw materials. The bottle is made of White Porcelain. The shape of the wooden bottle cap comes from the traditional paper fan, which is decorated with small metal fish. Recycled pulp is used as raw material for outer box packaging and the inner tray, and one-step molding process is used, and the bottle's relief shape juts out from the cover. traditional water pattern is used on the surface with three small fish bulging on both sides, which echoes the design of the bottle body. The box was tied with straw rope, and a metal fish hung on the front straw rope. The inner tray also uses recycled pulp, traditional water pattern is used on the surface with three small fish bulging on both sides, which echoes the design of the bottle body. The design breaks the traditional Baijiu packaging impression, which has the industry innovation, and tries to create high-end product image with low cost environmental protection materials.

SPECIFICATIONS / TECHNICAL PROPERTIES:
Box 315×170×95mm, Bottle 255×65mm

TAGS:
Environmental protection, Green, Innovative, Fashionable, Modern Chinese style

RESEARCH ABSTRACT:
-

CHALLENGE:
How to use low-cost, not that delicate materials to present the packaging gracefully, and it can reduce the later production process and labor costs, this is the biggest problem we have overcome.

ADDED DATE:
2021-02-09 03:49:22

TEAM MEMBERS (1) :


IMAGE CREDITS:
Bo Yang, 2020.

CLIENT/STUDIO/BRAND DETAILS
NAME:
Beijing Bofly Design Co.,LTD

PROFILE:
Beijing Bofly Design Co.,LTD is established in 2007. It’s an excellent brand marketing and design company in China. The business includes enterprise image building, brand design promotion, package design and other professional design fields. It provides excellent design service and brand management for many enterprises based on the design concept of "creating brand competitiveness”. It has served in beer, beverage, food, tea, It, industry, real estate, household, medicine and other fields. Companies they served includes CCTV, Carlsberg Beer, Nestle, Tsingtao beer, Huiyuan Group, Sanyuan food, etc.

NOMINATION DETAILS

Surplus Year After Year Packaging by Bo Yang is a Nominee in Packaging Design Category.

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AWARD DETAILS

Surplus Year After Year Packaging by Bo Yang is Winner in Packaging Design Category, 2020 - 2021.



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