Bainiandaihe Liquor Packaging by Zhipeng Zhang |
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| DESIGN DETAILS | |||||
| DESIGN NAME: Bainiandaihe PRIMARY FUNCTION: Liquor Packaging INSPIRATION: The creative inspiration of "1898" comes from local characteristic architecture and local cultural construction. The graphic interpretation is carried out to create its historical representative design symbol, and the product is visualized to facilitate cultural communication. It interprets people's pursuit of cultural inheritance and quality in the era of consumption upgrading, and better integrates Eastern and Western cultural vision. UNIQUE PROPERTIES / PROJECT DESCRIPTION: The Chinese baijiu, made in Beidaihe, China, is called "One Hundred Years of Daihe - Sailor". "1898 east west rhyme, open a new chapter in history" to apply Chinese traditional elements with modern design and visual communication with different show, make the product itself characteristic, able to bear or endure look again at the same time not fancy, make consumers in the same product release in the first time feel the Oriental culture charm, thus promote sales. OPERATION / FLOW / INTERACTION: "1898 East sentiment West rhyme, opening a new chapter in history." The visual symbol "1898" is used as the main visual image, and local characteristic cultural elements are integrated into the product. The product is viewed through three-dimensional thinking, making "traditional culture" and "western elements" a new attraction point, enhancing the visual senses and promoting the learning and communication between eastern and western cultures. PROJECT DURATION AND LOCATION: The project began in October 2020 and will be completed in November 2020. Design completed in Shenzhen, proofing completed in Shenzhen, production in Beidaihe. FITS BEST INTO CATEGORY: Packaging Design |
PRODUCTION / REALIZATION TECHNOLOGY: We use glass spray to design a black matte bottle. The bottle shape is combined with the local characteristic architecture and the post box and bronzed. The outer packaging uses black special paper bronzing process, UV process, sticker label. SPECIFICATIONS / TECHNICAL PROPERTIES: The bottle has a capacity of 500ml,a height of 22.5cm,a diameter of 9cm,a front height 28cm,a width of 15cm and a side width of 12cm TAGS: Liquor, Packaging Design, Posting Box, Architecture, Sunrise, Seaside, Ecological Environment RESEARCH ABSTRACT: This a new design of liquor, its purpose is to better liquor culture combining with local traditional culture, beidaihe is China in 1898 the qing government to open the first and only a "allow a number of Chinese and foreign people" "summer resort", coastal fishing village turning east isle of wight overnight become a summer place with colony colour. Beidaihe, after a hundred years, has a long reputation. Beidaihe, a new chapter, back to heaven and earth. CHALLENGE: For the stickers on the front of the box, extra time and labor costs need to be reserved. However, please believe that design comes from life. Add more life elements and look at the product with three-dimensional thinking, so as to reflect the product value and attract consumers to drive sales. ADDED DATE: 2021-02-05 05:13:50 TEAM MEMBERS (1) : Design director: Zhipeng Zhang, IMAGE CREDITS: Zhipeng Zhang |
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| CLIENT/STUDIO/BRAND DETAILS | |
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NAME: Hebei Bainian Daihe Wine Industry Co., Ltd. PROFILE: The century old Daihe liquor is the first local brand of Beidaihe in Qinhuangdao to promote the local culture. In order to better interpret the product culture and create a "star film" for Beidaihe. Make use of high quality resources to create a new brand value. |
| AWARD DETAILS | |
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Bainiandaihe Liquor Packaging by Zhipeng Zhang is Winner in Packaging Design Category, 2020 - 2021.· Press Members: Login or Register to request an exclusive interview with Zhipeng Zhang. · Click here to register inorder to view the profile and other works by Zhipeng Zhang. |
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