Bainiandaihe Liquor Packaging by Zhipeng Zhang

Home > Winners > #117553


DESIGN DETAILS
DESIGN NAME:
Bainiandaihe

PRIMARY FUNCTION:
Liquor Packaging

INSPIRATION:
The creative inspiration of "1898" comes from local characteristic architecture and local cultural construction. The graphic interpretation is carried out to create its historical representative design symbol, and the product is visualized to facilitate cultural communication. It interprets people's pursuit of cultural inheritance and quality in the era of consumption upgrading, and better integrates Eastern and Western cultural vision.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
The Chinese baijiu, made in Beidaihe, China, is called "One Hundred Years of Daihe - Sailor". "1898 east west rhyme, open a new chapter in history" to apply Chinese traditional elements with modern design and visual communication with different show, make the product itself characteristic, able to bear or endure look again at the same time not fancy, make consumers in the same product release in the first time feel the Oriental culture charm, thus promote sales.

OPERATION / FLOW / INTERACTION:
"1898 East sentiment West rhyme, opening a new chapter in history." The visual symbol "1898" is used as the main visual image, and local characteristic cultural elements are integrated into the product. The product is viewed through three-dimensional thinking, making "traditional culture" and "western elements" a new attraction point, enhancing the visual senses and promoting the learning and communication between eastern and western cultures.

PROJECT DURATION AND LOCATION:
The project began in October 2020 and will be completed in November 2020. Design completed in Shenzhen, proofing completed in Shenzhen, production in Beidaihe.

FITS BEST INTO CATEGORY:
Packaging Design

PRODUCTION / REALIZATION TECHNOLOGY:
We use glass spray to design a black matte bottle. The bottle shape is combined with the local characteristic architecture and the post box and bronzed. The outer packaging uses black special paper bronzing process, UV process, sticker label.

SPECIFICATIONS / TECHNICAL PROPERTIES:
The bottle has a capacity of 500ml,a height of 22.5cm,a diameter of 9cm,a front height 28cm,a width of 15cm and a side width of 12cm

TAGS:
Liquor, Packaging Design, Posting Box, Architecture, Sunrise, Seaside, Ecological Environment

RESEARCH ABSTRACT:
This a new design of liquor, its purpose is to better liquor culture combining with local traditional culture, beidaihe is China in 1898 the qing government to open the first and only a "allow a number of Chinese and foreign people" "summer resort", coastal fishing village turning east isle of wight overnight become a summer place with colony colour. Beidaihe, after a hundred years, has a long reputation. Beidaihe, a new chapter, back to heaven and earth.

CHALLENGE:
For the stickers on the front of the box, extra time and labor costs need to be reserved. However, please believe that design comes from life. Add more life elements and look at the product with three-dimensional thinking, so as to reflect the product value and attract consumers to drive sales.

ADDED DATE:
2021-02-05 05:13:50

TEAM MEMBERS (1) :
Design director: Zhipeng Zhang,

IMAGE CREDITS:
Zhipeng Zhang

CLIENT/STUDIO/BRAND DETAILS
NAME:
Hebei Bainian Daihe Wine Industry Co., Ltd.

PROFILE:
The century old Daihe liquor is the first local brand of Beidaihe in Qinhuangdao to promote the local culture. In order to better interpret the product culture and create a "star film" for Beidaihe. Make use of high quality resources to create a new brand value.

NOMINATION DETAILS

Bainiandaihe Liquor Packaging by Zhipeng Zhang is a Nominee in Packaging Design Category.

· This project is currently confidential as results have not been announced yet. Images and further details of the project is not available for public yet, please check back later. If you are the owner of this design, please login to view the images.

· The profile and other works by Zhipeng Zhang is also kept secret. This information will also be available later.
AWARD DETAILS

Bainiandaihe Liquor Packaging by Zhipeng Zhang is Winner in Packaging Design Category, 2020 - 2021.



· Press Members: Login or Register to request an exclusive interview with Zhipeng Zhang.

· Click here to view the profile and other works by Zhipeng Zhang.
SOCIAL
+ Add to Likes / Favorites | Send to My Email | Submit Comment | Comment | Testimonials | View Press-Release | Press Kit

Did you like Zhipeng Zhang's Packaging Design?
You will most likely enjoy other award winning packaging designs as well.
Click here to view more Award Winning Packaging Designs.


Did you like Bainiandaihe Liquor Packaging? Help us create a global awareness for good packaging design worldwide. Show your support for Zhipeng Zhang, the creator of great packaging design by gifting them a nomination ticket so that we could promote more of their great packaging designs.

See other A' Design Award and Competition WinnersA' Design Award Presentation Submit Your Designs
 
design award logo

BENEFITS
THE DESIGN PRIZE
WINNERS SERVICES
PR CAMPAIGN
PRESS RELEASE
MEDIA CAMPAIGNS
AWARD TROPHY
AWARD CERTIFICATE
AWARD WINNER LOGO
PRIME DESIGN MARK
BUY & SELL DESIGN
DESIGN BUSINESS NETWORK
AWARD SUPPLEMENT

METHODOLOGY
DESIGN AWARD JURY
PRELIMINARY SCORE
VOTING SYSTEM
EVALUATION CRITERIA
METHODOLOGY
BENEFITS FOR WINNERS
PRIVACY POLICY
ELIGIBILITY
FEEDBACK
WINNERS' MANUAL
PROOF OF CREATION
WINNER KIT CONTENTS
FAIR JUDGING
AWARD YEARBOOK
AWARD GALA NIGHT
AWARD EXHIBITION

MAKING AN ENTRY
ENTRY INSTRUCTIONS
REGISTRATION
ALL CATEGORIES

FEES & DATES
FURTHER FEES POLICY
MAKING A PAYMENT
PAYMENT METHODS
DATES & FEES

TRENDS & REPORTS
DESIGN TRENDS
DESIGNER REPORTS
DESIGNER PROFILES
DESIGN INTERVIEWS

ABOUT
THE AWARD
AWARD IN NUMBERS
HOMEPAGE
AWARD WINNING DESIGNS
DESIGNER OF THE YEAR
MUSEUM OF DESIGN
PRIME CLUBS
SITEMAP
RESOURCE

RANKINGS
DESIGNER RANKINGS
WORLD DESIGN RANKINGS
DESIGN CLASSIFICATIONS
POPULAR DESIGNERS

CORPORATE
GET INVOLVED
SPONSOR AN AWARD
BENEFITS FOR SPONSORS

PRESS
DOWNLOADS
PRESS-KITS
PRESS PORTAL
LIST OF WINNERS
PUBLICATIONS
RANKINGS
CALL FOR ENTRIES
RESULTS ANNOUNCEMENT

CONTACT US
CONTACT US
GET SUPPORT

Follow us : Twitter Twitter | Twitter Facebook | Twitter Google+.
Share |