Fenyangwang Liquor Packaging by Neptune Team

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DESIGN DETAILS
DESIGN NAME:
Fenyangwang

PRIMARY FUNCTION:
Liquor Packaging

INSPIRATION:
The design inspiration comes from the Chinese calendar, which is a tool to record time. Time is the most important factor in making good wine. Therefore, the packaging design shows the brewing date in the form of Chinese calendar. The packaging design adopts a retro approach, recording the brewing time 30 years ago with the Chinese calendar.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
The product was designed for the establishment of 30 years of the enterprise. The designer combined the product with the Chinese calendar. In China, a Calendar is an indispensable tool in daily life and work. They tear off a page every day to represent the arrival of a new day. Instead, the designer "save" calendars from 30 years ago on the packaging. The purpose is to let consumers know that the enterprise has 30 years of historical experience, they offer 30 years of classic quality.

OPERATION / FLOW / INTERACTION:
Product design uses the design style of imitation. The 30-year-old wine comes from 30-year-old enterprises. Time is the best winemaker. The preserved Chinese calendar is a good product display.

PROJECT DURATION AND LOCATION:
Start in October 2020 and finish in December 2020

FITS BEST INTO CATEGORY:
Packaging Design

PRODUCTION / REALIZATION TECHNOLOGY:
Cardboard box´╝îPrinting technology

SPECIFICATIONS / TECHNICAL PROPERTIES:
145mm*90mm*235mm

TAGS:
Liquor, packaging, liquor packaging, creative packaging

RESEARCH ABSTRACT:
The design team inspected the brewing workshop and got familiar with the characteristics of corporate culture. 30 years of persistence is very difficult for a Chinese enterprise. 30 years of persistence, just for a bottle of good wine.

CHALLENGE:
Visual symbolization

ADDED DATE:
2021-02-04 03:07:51

TEAM MEMBERS (1) :
Bxl Neptune Team

IMAGE CREDITS:
Neptune Team, 2020.

CLIENT/STUDIO/BRAND DETAILS
NAME:
Neptune Team

PROFILE:
SHENZHEN BAIXINGLONG CREATIVE PACKAGING CO.,LTD

NOMINATION DETAILS

Fenyangwang Liquor Packaging by Neptune Team is a Nominee in Packaging Design Category.

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AWARD DETAILS

Fenyangwang Liquor Packaging by Neptune Team is Winner in Packaging Design Category, 2020 - 2021.



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