The Mulian Mooncake Packaging by Somethink Brand |
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| DESIGN DETAILS | |||||
| DESIGN NAME: The Mulian Mooncake PRIMARY FUNCTION: Packaging INSPIRATION: Every fantasy of life is the bloom of inspiration. Art comes from life and is higher than life, often because of an unexpected whimsy. The creation of the Mid-Autumn Festival gift box can show the brand gene of The Mullian Hotel and bring new life inspiration and philosophy to consumers. UNIQUE PROPERTIES / PROJECT DESCRIPTION: The Mulian Hotel Hotel Group brand new upgrade, officially launched the "Refresh, start again" brand concept, the "art sosores lifestyle" into the modern hotel experience. The Mid-Autumn Festival moon cake gift box, as an important display after the brand upgrade. "Inspiration&qu OPERATION / FLOW / INTERACTION: The package of Model 2 has a built-in light fixture, and when you pull the package up, a sensor at the bottom automatically lights up, turning it into an interactive lantern. PROJECT DURATION AND LOCATION: The project started in July 2020 in Guangzhou, China. FITS BEST INTO CATEGORY: Packaging Design |
PRODUCTION / REALIZATION TECHNOLOGY: Special paper, light emitting device, leather craft, pattern bronzing, text silk screen process SPECIFICATIONS / TECHNICAL PROPERTIES: Style 1 width 250mm, height 250mm, thickness 80mm Style 2 width 80mm, height 280mm, thickness 80mm Style 3 diameter 360mm, thickness 80mm TAGS: Packaging, mooncake, color, fashion, youth RESEARCH ABSTRACT: "Every life freakishness, inspiration is blossom" is the theme of multi-level, "to" is the origin of the change, "inspiration&qu CHALLENGE: On the one hand, it is the fusion of artistic inspiration and living in the country. On the other hand, it is the creative source of the creative ideas of the literati, the fusion of art and inspiration, the collision of the creative ideas. How to fuse these elements together to form our works is the challenge of this time. ADDED DATE: 2021-02-03 08:38:05 TEAM MEMBERS (2) : Astro Wong and Dorne Tsui IMAGE CREDITS: Somethink Brand, 2020. |
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| CLIENT/STUDIO/BRAND DETAILS | |
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NAME: The Mulian Hotel PROFILE: The Mulian Hotell Group brand new upgrade, officially launched the "Refresh, start again" brand concept, the "art sosores lifestyle" into the modern hotel experience. |
| AWARD DETAILS | |
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The Mulian Mooncake Packaging by Somethink Brand is Winner in Packaging Design Category, 2020 - 2021.· Press Members: Login or Register to request an exclusive interview with Somethink Brand. · Click here to register inorder to view the profile and other works by Somethink Brand. |
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