Milagros Packaging by Yuslifar Huda

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DESIGN DETAILS
DESIGN NAME:
Milagros

PRIMARY FUNCTION:
Packaging

INSPIRATION:
Milagros has been widely recognized by the Indonesian people as a premium alkaline water. During the time, breakthroughs continued, one of which was in terms of design. Milagros has maintenance elements of a sustainable design philosophy in packaging. While most of the water bottle has been mostly in the form of round shape, we want a bottle that can more easy to hold, has a color that identical to the pH color spectrum of alkaline water and has a characteristic of Indonesia

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
Milagros is an alkaline drinking water bottle with a visual and shape that results from a combination of art, technology and precision. The purple color that is identical to the pH of alkaline water combined with detailed batik variations on the label and on the left and right sides. And the shape that curves inward embossed by the brand, designed to make it easier to hold

OPERATION / FLOW / INTERACTION:
With a coloured blue purple PET Bottle, it can make alkali water more stabile rather than a clear one.

PROJECT DURATION AND LOCATION:
The project is completed in July 2020 in Tangerang Indonesia

FITS BEST INTO CATEGORY:
Packaging Design

PRODUCTION / REALIZATION TECHNOLOGY:
The PET mixed with color pigment to create a blue purple color and is reshaped into a curved inward and embossed Milagros on the back, and embossed batik character on the left and right side. The label printed on the purple color plastic material that has a pointed sides at the top and the bottom. The cap ia a purple color of polypropylene plastic that has embossed milagros on the top

SPECIFICATIONS / TECHNICAL PROPERTIES:
Height 239 mm x Diameter 63 mm

TAGS:
alkaline water, beverages, bottle, packaging

RESEARCH ABSTRACT:
Milagros Putra Mandiri has known in Indonesia as a company that produced Milagros, a premium alkaline water, and the market is increasingly broad and growing, used as the basis for development of packaging design that are more attractive and more functional.

CHALLENGE:
One of the biggest challenge is keep the bottle sturdy because the curvature on the back makes it less sturdy when filled with water, so we make the bottle not perfectly round but with some small indentation lines that act as supporting pole and leaves a label-shaped area that has to be filled with label. But solving this problem makes it difficult for label that have sharp tip placed symmetrically in this area. But with little dot on the bottom of the bottle as a sensor for a label machine , the label can stick perfectly in it's place

ADDED DATE:
2021-02-03 08:34:27

TEAM MEMBERS (1) :
Yuslifar Huda

IMAGE CREDITS:
PT Milagros Putra Mandiri

CLIENT/STUDIO/BRAND DETAILS
NAME:
PT Milagros Putra Mandiri

PROFILE:
PT Milagros Putra Mandiri is located in Sukabumi and Banyuwangi city, west and East Java Province, Indonesia. The city that known for the best quality of natural spring water and good reputation of drinking water industry. The company produces Milagros premium alkaline water, has a vision to be the leading alkaline drinking water in Indonesia with scientific research, production and great services.

NOMINATION DETAILS

Milagros Packaging by Yuslifar Huda is a Nominee in Packaging Design Category.

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AWARD DETAILS

Milagros Packaging by Yuslifar Huda is Winner in Packaging Design Category, 2020 - 2021.



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