Inspiration Zippo New Website by WenYuan Chen and Ze Hao |
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| DESIGN NAME: Inspiration PRIMARY FUNCTION: Zippo New Website INSPIRATION: ZIPPO has been one of the most reputable brands on earth since 1932. They managed to architect and express one of the most iconic product cultures in history. And now, in facing a highly-challenging local Chinese market - an age of unprecedented abundance of choices and speed of innovation, with consumers’ expectations moving faster than brand legacy, they feel the need to revamp our brand image to stay relevant in the market. UNIQUE PROPERTIES / PROJECT DESCRIPTION: To pursuit conversations with consumers, they shall cultivate core personalities and translate them into Cultural Identity, Semiotics & Lifestyle interpretation and expressions. They used the new brand visual and edgy interaction UI to show brand experience OPERATION / FLOW / INTERACTION: To pursuit conversations with consumers, they cultivate core personalities and translate them into Cultural Identity, Semiotics & Lifestyle interpretation and expressions. PROJECT DURATION AND LOCATION: Shanghai 2020.11-2021.2 |
PRODUCTION / REALIZATION TECHNOLOGY: Using progressive UI technology to realize SPECIFICATIONS / TECHNICAL PROPERTIES: UI UX technology and website construction TAGS: Z-era, Fashion RESEARCH ABSTRACT: To understand the compositions of Zippo’s Segmentation To establish the Message House for product innovation Step1 Know what they know from the previous projects Step2 Understand the potential dimensions that may define the segments Step3 Quantify what the segments look like and their market potential Step4 Deep dive into the key segments and further understand their market performance CHALLENGE: The team received a lot of database and found it hard to sort out ADDED DATE: 2021-02-03 02:45:04 TEAM MEMBERS (1) : Wenyuan Chen and Ze Hao IMAGE CREDITS: ZIPPO NO.347274 PATENTS/COPYRIGHTS: "Trademark (Year) Trademark Holder." |
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| Visit the following page to learn more: http://www.zippo.com.cn | |||||
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NAME: ZIPPO PROFILE: ZIPPO was found on 1932, which is the first manufacture company of windproof lighter. they are one of the iconic cultural symbol of American culture and right now the symbol of young people lifestyle. ZIPPO is now covering over 150 counties all over the world and is the biggest lighter manufacture of the world. |
| AWARD DETAILS | |
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Inspiration Zippo New Website by Wenyuan Chen and Ze Hao is Winner in Website and Web Design Category, 2020 - 2021.· Press Members: Login or Register to request an exclusive interview with WenYuan Chen and Ze Hao. · Click here to register inorder to view the profile and other works by WenYuan Chen and Ze Hao. |
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