Himalaya Sheet Mask Packaging Design by Elephant Design and Himalaya Wellness

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DESIGN DETAILS
DESIGN NAME:
Himalaya Sheet Mask

PRIMARY FUNCTION:
Packaging Design

INSPIRATION:
Our insights revealed that we were catering to consumers that had ritualized the process of mask application, taking it beyond skincare to create an experience beyond revitalization and self-care and turned into a social, fun, engaging moment. Thus, we invoked the idea of a ‘Zen’ time with a bright color palette, playful font and a central ‘note to self’; while retaining Himalaya’s focus on natural ingredients where the sheet mask becomes a gateway to a tranquil experience.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
Himalaya, the iconic Indian wellness brand wanted to add a new product to their extensive portfolio in the Personal Care bracket: Sheet Mask. Aimed at the global markets where their other products have met with success, they wished to make this offering appealing to young audiences. Himalaya & Elephant Design worked together to develop a cohesive packaging system that encapsulated 5 variants, presented in a highly accessible manner for the target audience while retaining Himalaya's core elements

OPERATION / FLOW / INTERACTION:
The packaging targets young, evolved consumers who believe in investing in their beauty regime and self-care. The design allows brand Himalaya to carry forward its legacy of natural wellness in a youthful contemporary manner. The illustration style manages to strike a balance between being appealing to the youth through its vibrancy as well as an expert mature look. The design is a romanticized depiction of the natural ingredients within the product.

PROJECT DURATION AND LOCATION:
The project started in September 2019 and finished in December 2020, in Singapore & India.

FITS BEST INTO CATEGORY:
Packaging Design

PRODUCTION / REALIZATION TECHNOLOGY:
The sachet packaging is printed using CMYK & White & 4 special pantone colors. The brand logo and image are finished a Spot UV gloss while the remaining surface has a matte finish.

SPECIFICATIONS / TECHNICAL PROPERTIES:
The sheet mask sachet packaging is Width 110 mm x Height 160 mm The sheet mask carton packaging is Width 115 mm x Height 165 mm x Depth 55 mm

TAGS:
face sheet mask, packaging design, branding, illustration, personal care, face care, wellness

RESEARCH ABSTRACT:
The design agency undertook a Qualitative Design Research through in-person interviews to understand consumer perceptions & associations with Personal care category, Face sheet masks, Brand Himalaya, and other related keywords. As sheet masks are a new yet cluttered product category, it was important that the design manifests: a) Depiction of ingredients on pack make it appear more natural & fresh. b) Convey benefits upfront, and key product usage details in an easy-to-understand manner c) Engaging & vibrant packaging to attract immediate attention.

CHALLENGE:
Since this was the launch of a new product by Himalaya in a cluttered market, the design needed to make the product stand out. The design had to showcase expertise in quality of the product as well as appeal to the young consumer. As the product was to be launched globally, the design agency had to ensure that no cultures were alienated.

ADDED DATE:
2021-02-01 11:29:15

TEAM MEMBERS (12) :
Himalaya Team:, Marketing Manager: Monica Joyappa, Brand Manager: Sangeeta Deshpande, , Elephant Design Team:, Co-Founder, Director: Ashwini Deshpande, Design Director: Mayuri Nikumbh, Lead Designer: Yugandhara Dalvi, Senior Designer: Rutuja Mohole, Pre-production: Pravin Kale, Project Manager: Parthivi Joshi and Strategy & Business Development: Reema Mehta

IMAGE CREDITS:
All designs and images are created by Elephant Design.

Visit the following page to learn more: https://himalayainasia.com/
CLIENT/STUDIO/BRAND DETAILS
NAME:
Himalaya Wellness

PROFILE:
Himalaya is a leading global herbal health and personal care organization with close to 500 products recommended by over 4,50,000 doctors in India. The company has emerged as the unparalleled pioneers in exploring the synergy between Ayurveda and modern science to develop products that spread the promise of Wellness in every Home and Happiness in every Heart. The company's portfolio spreads across Pharmaceuticals, Personal Care, BabyCare, Himalaya FOR MOMS, Wellness, and Animal Health. Himalaya is present in locations like India, United States, Middle East, Asia, Europe and Oceania, while its products are sold in 106 countries across the world.

NOMINATION DETAILS

Himalaya Sheet Mask Packaging Design by Elephant Design and Himalaya Wellness is a Nominee in Packaging Design Category.

· This project is currently confidential as results have not been announced yet. Images and further details of the project is not available for public yet, please check back later. If you are the owner of this design, please login to view the images.

· The profile and other works by Elephant Design and Himalaya Wellness is also kept secret. This information will also be available later.
AWARD DETAILS

Himalaya Sheet Mask Packaging Design by Elephant Design and Himalaya Wellness is Winner in Packaging Design Category, 2020 - 2021.



· Press Members: Login or Register to request an exclusive interview with Elephant Design and Himalaya Wellness.

· Click here to view the profile and other works by Elephant Design and Himalaya Wellness.
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