BFC Super Experience Center Show Room by Gustaf Kan

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DESIGN DETAILS
DESIGN NAME:
BFC Super Experience Center

PRIMARY FUNCTION:
Show Room

INSPIRATION:
In today's digital urban life, large amounts of information are obtained through digital technology. Therefore, we focus on this characteristic and create a brand new look - and atrium-style theater space characterized by its majestic open spaces and connectivity galleries. Digital technologies are employed to create this magical, theatrical space that offers fully immersive experience.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
It is created to be an innovative & immersive space for our client reflecting their corporate vision of "Exploring Forte: a way of seeing the world". It's a real estate sale house and a revolutionary retail space emphasizing visitor experience and immersion through curation, content-oriented design and digital media. The contents relate to dream lifestyle, bringing versatility and diversity to the space and turning it into a lifestyle vending machine - lifestyle first, real estate sale next.

OPERATION / FLOW / INTERACTION:
emphasizes visitor experience and immersion through curating techniques, content-oriented design, and digital technology. The contents relate directly to dream lifestyles, bringing versatility andThis project is a super experience and connectivity center offering extraordinary visitor experience while doubling as a retail space by appealing to dream lifestyles and a revolutionary retail space that emphasizes visitor experience and immersion through curating techniques, content-oriented design, and digital technology. The contents relate directly to dream lifestyles, bringing versatility and diversity to the space and turning it into, figuratively speaking, a lifestyle vending machine.

PROJECT DURATION AND LOCATION:
This project started in April 2018 in Wuhan city, China and open in August 2020.

FITS BEST INTO CATEGORY:
Interior Space and Exhibition Design

PRODUCTION / REALIZATION TECHNOLOGY:
Surface and multi-folding design techniques. Surfaces are constructed by means of folding, fragmentation, multiple angles, real LED screens and numerous materials (glass, mirrors, mirror finish metal plates, and 50% transparency mirrors). Glass(mirror): transparent, present vs. absent; literal vs. physical. Metal mesh / boundary for different spaces as well as the semi-penetration partition by their 50% penetration rate. Metal mesh + glass(mirror) Metal plates LED Screen

SPECIFICATIONS / TECHNICAL PROPERTIES:
Area: 4,380 m2 Floors: 3

TAGS:
Sale house, super experience and connectivity center, immersive space, retail space, commercial space, digital technology, atrium style, interactive, LED, metal mesh, modern,

RESEARCH ABSTRACT:
We have kept Paying attention to the business behavior in modern life and always use the "5 C" perspectives as a starting point for planning. The curatorial theme, based on the company's tremendous global resources, aims to create greater economic values for the business ventures of Wuhan BFC (financial center) by presenting their corporate visions: to provide their customers with products and services that build a life of good health, happiness and wealth. A variety of digital technologies are employed to create this magical, theatrical space that offers fully immersive experience. They include well-planned circulation supported by dynamic LED images, interactive digital media, a multimedia IP experience hall, and dynamic, artistic lighting installations. Having the point of view like a magazine, changing like a gallery, and selling like a store sum up the ideas and philosophy behind this new retail space.

CHALLENGE:
Professional deepening, effective management, communication and coordination, mock-up control. In the process of project management, we insisted on implementing 1:1 mock-up between the designer and the supervising construction party. Various material professional support manufacturers spread all over China, such as a dense and solid network, working together with OFA to create a high-end quality technical benchmark.

ADDED DATE:
2021-02-01 08:33:41

TEAM MEMBERS (6) :
Chief designer:Gustaf Kan, Designer:Jimmy Yung, Designer:Walter Chang, Designer:Jun Wang, Lighting consultant:Sherry Yang and Project manager:Henry Hang

IMAGE CREDITS:
Photographer Boris Shiu

CLIENT/STUDIO/BRAND DETAILS
NAME:
Forte Group Wuhan Company

PROFILE:
Fosun was founded in 1992. Fosun International Limited is an innovation-driven consumer group that has been listed on the main board of the Hong Kong Stock Exchange (00656.HK) since 2007, with total assets of RMB715.7 billion (c.US$102.6 billion) as of 31 December 2019 and total revenue of RMB143.0 billion (c.US$20.7 billion) in 2019. Fosun's mission is to provide high-quality products and services for families around the world in health, happiness and wealth businesses. Fosun International ranks No.371 on the 2020 Forbes Global 2000 List.

NOMINATION DETAILS

Bfc Super Experience Center Show Room by Gustaf Kan is a Nominee in Interior Space and Exhibition Design Category.

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AWARD DETAILS

Bfc Super Experience Center Show Room by Gustaf Kan is Winner in Interior Space and Exhibition Design Category, 2020 - 2021.



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