Cosmetea Pop Up Shop by Lina Chen and Yiting Ma

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DESIGN DETAILS
DESIGN NAME:
Cosmetea Pop Up

PRIMARY FUNCTION:
Shop

INSPIRATION:
Tea has long served as a carrier. It's good for health and also acts as a medium of socializing -such dual attributes have been given diverse interpretations in the new era, in order to fit into the lifestyles of modern urbanites. COSMETEA is a tea cosmetics brand, which breaks the conventional definition of beauty and innovatively combines tea materials with its "Tea Beauty Science", to convey modern fashion aesthetics derived from Oriental naturalism.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
Within an area of 9m2, the project subverted the conventional definition of beauty, innovatively integrated tea with cosmetics, thereby transforming a former steamed dumpling shop into are tailing and exhibition pop-up shop for Cosmetea. Basing on the dimensions of spatial design and brand planning, the designers conceived immersive spatial scenes and experiences, explored the relationship between nature and the artificial realm, and pointed a path for the brand's creative, sustainable evolution.

OPERATION / FLOW / INTERACTION:
The designers drew inspiration from the brand's logo, which outlines a tea pitcher. Based on the brand logo's pendulum-like form and symbolic meaning, the design team carved out a dramatic opening on the facade, and extended it to the 9m2 tunnel space, thereby creating an infinite realm within the limited site area.

PROJECT DURATION AND LOCATION:
Location: Shanghai, China Completion time: the end of 2019

FITS BEST INTO CATEGORY:
Interior Space and Exhibition Design

PRODUCTION / REALIZATION TECHNOLOGY:
The entire tunnel is clad in mirrored stainless steel and highlighted by LED strip lights. Shelves are orderly inserted into bespoke slots by drawing on the concept of mortise and tenon joints. The wall cabinet that serves display and storage functions is finished with red paint, which echoes the brand's visual identity. The narrow circular tunnel is like a "wormhole" across time and space, enabling people to temporarily escape from the hustle and bustle of daily life.

SPECIFICATIONS / TECHNICAL PROPERTIES:
Area: 9 sqm Type: Pop-up Shop

TAGS:
Cosmetea, Beauty shop, Pop Up, Renovation, Immersive, Nax Architects

RESEARCH ABSTRACT:
The project sits on Yuyuan Road, which has a history of more than 100 years and carries the cultural context of Shanghai. The brand selected a former small steamed bun restaurant at a corner of Yuyan Road, and asked Nax Architects to convert it into a pop-up for retailing and exhibition purposes, hoping to create a new venue that caters to the lifestyles of contemporary urban people and convey the genes and values of the brand.

CHALLENGE:
How to subverted the conventional definition of beauty, innovatively integrated tea with cosmetics is the challange for this project.

ADDED DATE:
2021-02-01 03:07:28

TEAM MEMBERS (1) :
Chief designers: Lina Chan, Yiting Ma, Jo Jiao

IMAGE CREDITS:
Raitt Liu

Visit the following page to learn more: http://reurl.cc/3N7Yl0
CLIENT/STUDIO/BRAND DETAILS
NAME:
Nax Architects

PROFILE:
Nax Architects is an international design agency creating architecture, interior, branding, and interaction solutions. Committed to providing professional and high-quality services, we highly value sustainability and modern integration of humanity, technology, and commerce.

NOMINATION DETAILS

Cosmetea Pop Up Shop by Lina Chen and Yiting Ma is a Nominee in Interior Space and Exhibition Design Category.

· This project is currently confidential as results have not been announced yet. Images and further details of the project is not available for public yet, please check back later. If you are the owner of this design, please login to view the images.

· The profile and other works by Lina Chen and Yiting Ma is also kept secret. This information will also be available later.
AWARD DETAILS

Cosmetea Pop Up Shop by Lina Chen and Yiting Ma is Winner in Interior Space and Exhibition Design Category, 2020 - 2021.



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