Mr Baldie Cookie Packaging by Mutian Yu

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DESIGN DETAILS
DESIGN NAME:
Mr Baldie

PRIMARY FUNCTION:
Cookie Packaging

INSPIRATION:
Snacking should be more than just filling our faces with food. It should be flavorful and FUN! Mr. Baldie is a combination of cookie and chocolate, which is created for sharing and making experiences. The package contains three different flavors: strawberry, mocha, and original.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
What’s better than cookies or chocolate? Cookies and chocolate! Mr. Baldie combines these favorite treats with a face-shaped cookie that comes in three flavors: strawberry, mocha, and original. You get to add the hair! Just dip the cookie into the chocolate sauce that’s included to personalize his look. Give him a custom hairstyle, a moustache, or even a goatee!

OPERATION / FLOW / INTERACTION:
Mr. Baldie combines these favorite treats with a face-shaped cookie that comes in three flavors: strawberry, mocha, and original. You get to add the hair! Just dip the cookie into the chocolate sauce that’s included to personalize his look. Give him a custom hairstyle, a moustache, or even a goatee!

PROJECT DURATION AND LOCATION:
3 months, Jun 2020, Savannah

FITS BEST INTO CATEGORY:
Packaging Design

PRODUCTION / REALIZATION TECHNOLOGY:
Tinplate

SPECIFICATIONS / TECHNICAL PROPERTIES:
310mm * 310mm * 60mm

TAGS:
Snacks, Interaction, Fun

RESEARCH ABSTRACT:
Nowadays, snacks are considered as the “extra calories”. However, many times, we would snack when we are not feeling hungry but stressed, boring, or celebratory. It is the emotional aspects driving us to snack rather than just the flavor. However, the attention of this connection is rare to be seen in today’s market. The missing of this beautiful connection is a loss.

CHALLENGE:
Choosing the right snack base on market analysis.

ADDED DATE:
2021-01-31 04:47:02

TEAM MEMBERS (1) :


IMAGE CREDITS:
Image #1: Photographer Manman Jv, Photographer, 2020.
Image #2: Photographer Manman Jv, Photographer, 2020.
Image #3: Photographer Manman Jv, Photographer, 2020.
Image #4: Photographer Manman Jv, Photographer, 2020.
Image #5: Photographer Manman Jv, Photographer, 2020.

PATENTS/COPYRIGHTS:
Copyrights belong to Mutian Yu, 2021

CLIENT/STUDIO/BRAND DETAILS
NAME:
Savannah College of Art and Design

PROFILE:
The Savannah College of Art and Design was founded in 1978 by Richard G. Rowan, Paula Wallace, May L. Poetter and Paul E. Poetter to provide college degree programs not previously available in southeast Georgia and to create a specialized professional art college to attract students from throughout the United States and abroad. The curriculum was established with dual goals of excellent arts education and effective career preparation for students. Today, with multiple locations and online distance education offerings, SCAD continues to assiduously adhere to these goals.

NOMINATION DETAILS

Mr Baldie Cookie Packaging by Mutian Yu is a Nominee in Packaging Design Category.

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AWARD DETAILS

Mr Baldie Cookie Packaging by Mutian Yu is Winner in Packaging Design Category, 2020 - 2021.



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