Prow Thai Branding and Packaging by Piti Amornlertwattana

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DESIGN DETAILS
DESIGN NAME:
Prow Thai

PRIMARY FUNCTION:
Branding and Packaging

INSPIRATION:
Prow Thai is a virgin coconut oil and cosmetics brand made from coconut oil, which are organic and indigenous products that require expertise and specialized knowledge from southern Thailand. The designer has to design a new brand also a packaging design and inspired by the form of the coconut and the beauty of the sea of southern regions of Thailand.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
The designer conception to design the Prow Thai to look like a handcrafted product with meticulousness and have a feeling of hand-made work, but the packaging must have a standard and can be sold abroad and online market. Therefore, the logo was designed to look simple and clean by using only logotype and packaging using a circular shape of a coconut, painted in color painting to make a dot graphic element, and divide the color group to separate products into categories. The background is used as the off-white of coconut meat to represent the cleanliness of cosmetic products.

OPERATION / FLOW / INTERACTION:
The designer focuses on simplicity and cleanliness to communicate the image of organic products but adds the dot painting pattern is inspired by coconut shape to get the feeling of local handicraft.

PROJECT DURATION AND LOCATION:
The project Started in March 2020 and finished in June 2020 in Bangkok Thailand.

FITS BEST INTO CATEGORY:
Packaging Design

PRODUCTION / REALIZATION TECHNOLOGY:
Bottle Material: Glass, PET Label: Sticker matte paper, offset printing

SPECIFICATIONS / TECHNICAL PROPERTIES:
Oil Height 230 mm x Diameter 110 mm, Lotion Height 130 mm x Diameter 65 mm

TAGS:
branding, packaging, virgin coconut oil, cosmetic, lotion

RESEARCH ABSTRACT:
Prow Thai is a traditional virgin coconut oil that was originally in the small southern provinces of Thailand, and they wanted to expand the market to foreign countries and online. But they lacked an understanding of the design and limited production plants. The designer was assigned to develop the brand image, redesign the packaging. After researching, it was found that the product is a quality organic goods that can only be obtained from parts of the South in Thailand. The designer decided to make the brand image more international but still look like a handcrafted product.

CHALLENGE:
It is a project between the Thai government, entrepreneur, and designer and has a relatively short-term period to work. As for entrepreneurs, they lack experience and understanding of the design process. The designer must use the information to convince entrepreneurs to understand and to stick to their plans.

ADDED DATE:
2021-01-27 14:25:57

TEAM MEMBERS (1) :


IMAGE CREDITS:
Images #1-#4: Piti Amornlertwattana
Image #5: Image by www.freepik.com, www.pexels.com

Visit the following page to learn more: https://www.normanstudio.in.th
CLIENT/STUDIO/BRAND DETAILS
NAME:
Prow Thai

PROFILE:
Prow Thai is a virgin coconut oil and cosmetics brand made from coconut, which originated in southern Thailand. All products are organic products with traditional manufacturing processes that are passed down from generation to generation, combined with late technology, emerging in quality products for consumers.

NOMINATION DETAILS

Prow Thai Branding and Packaging by Piti Amornlertwattana is a Nominee in Packaging Design Category.

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AWARD DETAILS

Prow Thai Branding and Packaging by Piti Amornlertwattana is Winner in Packaging Design Category, 2020 - 2021.



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