Showni Clothing Boutique by Nianwei Zhu

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DESIGN DETAILS
DESIGN NAME:
Showni

PRIMARY FUNCTION:
Clothing Boutique

INSPIRATION:
The designer presents to the greatest extent a unique exhibition space, which is different from the tradition, attractive and interesting, though limited in space. Through rearrangement of the spatial pattern with irregular curves, and displaying the models with simple colors, it echoes the concept of the brand to bloom the true self. A touch of strong red is applied to set off the unique rhythm, constantly affecting the customers' moods.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
Showni, a combination of the English word Show and the Chinese character Ni (you), is the Chinese homonym of the owner's name. It suggests staying true to the original inspiration on the road of pursuing dreams, constantly to "Be Ourselves And Show Ourselves". The designer believes that each space, as an independent entity and carrier, is writing its own unique story.

OPERATION / FLOW / INTERACTION:
The first indoor space comprises the reception area, bar area and lobby. The middle part of the space is the arc core area, serving as the display area of key products. The rear half of the space is the auxiliary functional area, including the small decorations display area, locker rooms and toilets. The left and right sides are respectively provided with the clothing display space. The partition walls are used to set up staggered opposite door openings on both sides, highlighting and differentiating the display attributes with the light strips and colors.

PROJECT DURATION AND LOCATION:
The project started in March 2019 in Suzhou and finished in May 2019 in Suzhou.

FITS BEST INTO CATEGORY:
Interior Space and Exhibition Design

PRODUCTION / REALIZATION TECHNOLOGY:
Large French windows at the facade introduce better light into the chambers to display the interior environment. The half-moon-shaped doorway highlights the shop out of the regular and square pattern of the shops facing the street, drawing the public attention. In the shop, the designer builds an arc structure of irregular curves in the central area of the conventional rectangular space, adjusts the spatial atmosphere and carries on the function partition via block insertion and curve visual modeling.

SPECIFICATIONS / TECHNICAL PROPERTIES:
The area is 108 sqm.

TAGS:
Retail, Interesting, Boutique, Display, Clothing

RESEARCH ABSTRACT:
The original top is maintained to preserve the space height. Red hoses are encircled and suspended in the space to create a new streamline and visual guidance. The red hoses are actually air conditioning hoses. As a common but easily overlooked material, they are creatively reused to exert a better functional value. They not only brighten up the space in colors, but also form an intense visual collision with the simple white overall design. Matching up with the overall circulation, the spatial interest is enhanced, forming an elaborated finishing touch.

CHALLENGE:
The on-site grinded terrazzo is replaced by the terrazzo floor tiles to effectively reduce the overall project cost. The acrylic red display booths and transparent shelves make the whole space lighter and more translucent. In the whole design process, a large number of curved surface modeling, and irregular red line design and fixation are applied, extremely creative and challenging. The final simple, graceful, modern and perfect presentation goes far beyond the owner's expectation.

ADDED DATE:
2021-01-27 06:36:21

TEAM MEMBERS (1) :
Min

IMAGE CREDITS:
Image #1: Photographer Shengsu Architectural Photography, Showni, 2019.
Image #2: Photographer Shengsu Architectural Photography, Showni, 2019.
Image #3: Photographer Shengsu Architectural Photography, Showni, 2019.
Image #4: Photographer Shengsu Architectural Photography, Showni, 2019.
Image #5: Photographer Shengsu Architectural Photography, Showni, 2019.

Visit the following page to learn more: http://www.szugd.com/
CLIENT/STUDIO/BRAND DETAILS
NAME:
U-Guide Architectural Design Atelier

PROFILE:
U-Guide Architectural Design Atelier (UGD) is found by Vincent Zhu, who has a Master of arts in visual art of university Malaya.He has won the office design bronze award of Idea-Tops 2017, the best villa design of Kuala Lumpur In-Design 2013. As a designer he has rich experience where worked in international design firm and quoted company. UGD Atelier committed to provide better design solutions for quality living spaces. While, commercial design and office design is our core business, we have been intimately involved in providing our input on all aspects of the projects including residential design´╝î architectural design, hotels design and resort design.We have done the project for CCGrass,Calligaris,YIMENBAISHEN,LISSION, etc. We also have some oversea project in Malaysia.

NOMINATION DETAILS

Showni Clothing Boutique by Nianwei Zhu is a Nominee in Interior Space and Exhibition Design Category.

· This project is currently confidential as results have not been announced yet. Images and further details of the project is not available for public yet, please check back later. If you are the owner of this design, please login to view the images.

· The profile and other works by Nianwei Zhu is also kept secret. This information will also be available later.
AWARD DETAILS

Showni Clothing Boutique by Nianwei Zhu is Winner in Interior Space and Exhibition Design Category, 2020 - 2021.



· Press Members: Click here to request a exclusive interview about Showni Clothing Boutique from Nianwei Zhu.

· Click here to view the profile and other works by Nianwei Zhu.
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