Time Facial Mask by Jie Yang

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DESIGN DETAILS
DESIGN NAME:
Time

PRIMARY FUNCTION:
Facial Mask

INSPIRATION:
The design inspiration comes from books. As life is like a book. Reading this book from beginning to end is like growing from youth to old. While our appearance changes, our inner beauty is gained. Applying the ancient Chinese mythological story of the water beast as a creative element and the Dunhuang mural colors from thousands of years ago marking the friendly exchanges between China and the world on the Silk Road to empower the culture value of this product. This work not only shows the long history of human art and cultural heritage but also brings consumers to contemplation on the life.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
First of all, the designer integrates the book creativity into the packaging, which means that reading this book from beginning to end is like growing from youth to old. While our appearance changes, our inner beauty is gained. Secondly, this case is a moisturizing facial mask specially designed for women. The designer applies the ancient Chinese mythological story of the water beast as a creative element and the Dunhuang mural colors from thousands of years ago marking the friendly exchanges between China and the world on the Silk Road to empower the culture value of this product.

OPERATION / FLOW / INTERACTION:
The designer integrates traditional culture with modern fashion to this brand-new cosmetics brand. This is the original intention of our mask. Through the study of history and ancient art, the designer uses a new way to manifest the classic and modern.

PROJECT DURATION AND LOCATION:
The project started in July 2020 and completed in September 2020. Designed, proofed and manufactured in Shenzhen.

FITS BEST INTO CATEGORY:
Packaging Design

PRODUCTION / REALIZATION TECHNOLOGY:
The choice of materials is mainly made of degradable environmental protection paper, which emphasizes the harmonious coexistence of human and environment.

SPECIFICATIONS / TECHNICAL PROPERTIES:
The outer package is 50 mm thick, 200 mm long and 110 mm wide.

TAGS:
Ancient myths, Dunhuang murals, innovative expression of open box of books, connotative beauty

RESEARCH ABSTRACT:
This design is an upgrade case. Customers hope that the new scheme will have more China cultural connotations, and better display the gorgeous packaging, which is different from the packaging techniques used in the market. After in-depth research, we find that consumers are more willing to spend on novelty and culture. Therefore, we decided to make some innovations: we will browse the form of books as a way of opening and closing the mask, and integrate the color art of Dunhuang murals to recreate the product

CHALLENGE:
This package takes black as the base color, the picture color will be affected, not bright enough, it is difficult to open the picture space sense. Finally, the picture is treated with UV brightening technology to make the whole picture bright, and repeated bumping is used to enhance the sense of hierarchy of the picture.

ADDED DATE:
2021-01-26 17:24:59

TEAM MEMBERS (1) :
JieYang

IMAGE CREDITS:
Jie Yang, 2020.

CLIENT/STUDIO/BRAND DETAILS
NAME:
Decelent

PROFILE:
Decelent (Shenzhen) Brand Planning and Design Institution has a complete industrial chain from brand value orientation, brand planning, brand image shaping (upgrading), commercial space design, to brand communication strategy and implementation, and is determined to help enterprises build an excellent brand system and shape an international brand image. Decelent believes in professional strength, all work is based on the needs of customers and the market, around the overall thinking of strategy, creativity and implementation, through professional brand planning and design services, to help customers understand development opportunities, enhance brand equity and achieve brand value.

NOMINATION DETAILS

Time Facial Mask by Jie Yang is a Nominee in Packaging Design Category.

· This project is currently confidential as results have not been announced yet. Images and further details of the project is not available for public yet, please check back later. If you are the owner of this design, please login to view the images.

· The profile and other works by Jie Yang is also kept secret. This information will also be available later.
AWARD DETAILS

Time Facial Mask by Jie Yang is Winner in Packaging Design Category, 2020 - 2021.



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· Click here to view the profile and other works by Jie Yang.
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