Professor Watermelon Mouthwash Packaging by Gaowei Xin, Cui Peng and Fengqi Qiao

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DESIGN DETAILS
DESIGN NAME:
Professor Watermelon

PRIMARY FUNCTION:
Mouthwash Packaging

INSPIRATION:
The structure of mouthwash products on the market is rigid and bulky, which is not in line with the aesthetic of young people on the Internet. It is very unsanitary to drink the mouthwash directly when using the products on the market. The large bottle has a separate cover with a capacity scale, which will not cause secondary pollution. At the same time, there is no small capacity bottle on the market. Designers have developed a 100ml small bottle, which is convenient for consumption and carrying.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
This is a mouthwash package designed for young people. It adopts environmental friendly and degradable pet new materials. The outer cover with capacity scale is designed separately for large bottle mouthwash, which makes it more hygienic for consumers to pour into the outer cover when using. At the same time, a 100ml small bottle is developed, so that consumers can pour large bottle mouthwash into small bottle, which is convenient for business trip.

OPERATION / FLOW / INTERACTION:
The new product packaging innovation is more simple and environmentally friendly. At the same time, the outer cover of the large bottle can be used as a small container, which is marked with the capacity scale, so that consumers can use it more accurately and will not cause the secondary pollution of the mouthwash. The small bottle design is that when the mouthwash is used up, the liquid in the large bottle can be poured into the small bottle, which is convenient for consumers to travel, easy to carry, and the small bottle can be reused.

PROJECT DURATION AND LOCATION:
The project will be launched in October 2020 and completed within three months. The design is completed in Jinan and the production is in Guilin.

FITS BEST INTO CATEGORY:
Packaging Design

PRODUCTION / REALIZATION TECHNOLOGY:
The packaging of the product is made of environmental friendly and degradable new pet material, and the label of the bottle body is printed with special paper and spot color technology.

SPECIFICATIONS / TECHNICAL PROPERTIES:
Large bottle of mouthwash: width (62mm) x height (235mm), bottle capacity 550ml Small bottle of mouthwash: width (53mm) x height (72mm), bottle capacity 100ml

TAGS:
Mouthwash packaging, innovation, environmental protection, mold, Veikao

RESEARCH ABSTRACT:
Through the Internet big data, we found that young people are the main buyers of mouthwash. Young people like products that are more concise, environmentally friendly and portable. They think about the characteristics that young consumers pay attention to in the design. The whole product is simple and fashionable, with environmental protection and portability

CHALLENGE:
At the same time, the development of the model and the calculation of the capacity can facilitate the use and portability of consumers.

ADDED DATE:
2021-01-23 11:31:16

TEAM MEMBERS (4) :
Designer:, Gaowei Xin, , Cui Peng, and Fengqi Qiao

IMAGE CREDITS:
Xin Gaowei, 2020.

CLIENT/STUDIO/BRAND DETAILS
NAME:
Shandong Veikao Advertising Co., Ltd

PROFILE:
Veikao is the top strategic decision-making partner of many industry leading brands! Provide four strategic and creative services for enterprises: Brand strategy consulting + product cluster design + brand creative design + integrated marketing promotion. Veikao solves four practical problems for enterprises: 1.Top level design problem 2.Product problem 3.Brand problem 4.Communication and promotion

NOMINATION DETAILS

Professor Watermelon Mouthwash Packaging by Gaowei Xin, Cui Peng and Fengqi Qiao is a Nominee in Packaging Design Category.

· This project is currently confidential as results have not been announced yet. Images and further details of the project is not available for public yet, please check back later. If you are the owner of this design, please login to view the images.

· The profile and other works by Gaowei Xin, Cui Peng and Fengqi Qiao is also kept secret. This information will also be available later.
AWARD DETAILS

Professor Watermelon Mouthwash Packaging by Gaowei Xin, Cui Peng and Fengqi Qiao is Winner in Packaging Design Category, 2020 - 2021.



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