Changle Liquor Packaging by Hai Xia Huang |
Home > Winners > #116260 |
 |
|
||||
| DESIGN DETAILS | |||||
| DESIGN NAME: Changle PRIMARY FUNCTION: Liquor Packaging INSPIRATION: The design demand is to make a mid end Baijiu to fill the gap of Moutai group health wine at the middle end price. In the long history of 5000 years in China, people's pursuit of "longevity" UNIQUE PROPERTIES / PROJECT DESCRIPTION: Changle is the health wine product of Maotai health wine factory under Maotai Group. The appearance of the product fills the gap of Maotai health wine in the middle price. OPERATION / FLOW / INTERACTION: Longevity is people's upward pursuit, so the main design takes the evergreen tree as the main trunk, growing around and pulling up, showing people's pursuit of longevity, longevity and health, and the pursuit of not giving up. The unique Chinese Ganoderma lucidum platform, crane, Nanshan and so on are integrated into the picture, and the unique products of health care materials: longan, medlar, Angelica dahurica are also interspersed in the whole picture The design is different from other similar products, which instills Changle's positive concept into consumers. PROJECT DURATION AND LOCATION: The project done within 1 months in Shenzhen. FITS BEST INTO CATEGORY: Packaging Design |
PRODUCTION / REALIZATION TECHNOLOGY: The outer packaging of the products is mainly made of corrugated paper. The box can be integrated and folded for transportation. SPECIFICATIONS / TECHNICAL PROPERTIES: Box：100mmx100mmx27 TAGS: Longevity、graphic design、packaging design、 Liquor, health 、environmental protection RESEARCH ABSTRACT: Health wine is a unique wine variety in China, which is the derivative of people's pursuit of health and longevity. How to distinguish from other health wine products and continue the design style of Maotai liquor is the focus of our research. CHALLENGE: Previously, the design of wine box in the market was mostly assembled in the printing factory, and then sent to the winery for filling and packaging, which greatly wasted the transportation space. In this case, how to save space and quickly assemble the box is a major challenge. If we want to fold the box for transportation and ensure the packaging effect, we must perfect all the details. Therefore, the box structure follows the industry guidelines so that the product can be produced aesthetically and repeatedly. ADDED DATE: 2021-01-20 03:09:18 TEAM MEMBERS (1) : Designer:Huang Hai xia, Art direction:Li Yu Chun IMAGE CREDITS: Hai Xia Huang, 2020. |
||||
| CLIENT/STUDIO/BRAND DETAILS | |
 |
NAME: YUTO GROUP PROFILE: Founded in 2002, Shenzhen Yutong Packaging Technology Co., Ltd. (Yutong Technology) is a high-end brand packaging solution provider, providing professional packaging products, solutions and services for customers in consumer electronics, big health, tobacco and wine, cosmetics, food and other industries. |
| AWARD DETAILS | |
 |
Changle Liquor Packaging by Hai Xia Huang is Winner in Packaging Design Category, 2020 - 2021.· Press Members: Login or Register to request an exclusive interview with Hai Xia Huang. · Click here to register inorder to view the profile and other works by Hai Xia Huang. |
| SOCIAL |
| + Add to Likes / Favorites | Send to My Email | Comment | Testimonials | View Press-Release | Press Kit |
Did you like Hai Xia Huang's Packaging Design?
You will most likely enjoy other award winning packaging design as well.
Click here to view more Award Winning Packaging Design.
  |
 |
