Changle Liquor Packaging by Hai Xia Huang

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DESIGN DETAILS
DESIGN NAME:
Changle

PRIMARY FUNCTION:
Liquor Packaging

INSPIRATION:
The design demand is to make a mid end Baijiu to fill the gap of Moutai group health wine at the middle end price. In the long history of 5000 years in China, people's pursuit of "longevity"; has never stopped. Health wine has the effect of strengthening the body. Therefore, in the design, the concept of longevity is integrated, and the unique Chinese Ganoderma lucidum platform, crane and Nanshan are integrated into the picture. The whole picture is mainly light retro color.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
Changle is the health wine product of Maotai health wine factory under Maotai Group. The appearance of the product fills the gap of Maotai health wine in the middle price.

OPERATION / FLOW / INTERACTION:
Longevity is people's upward pursuit, so the main design takes the evergreen tree as the main trunk, growing around and pulling up, showing people's pursuit of longevity, longevity and health, and the pursuit of not giving up. The unique Chinese Ganoderma lucidum platform, crane, Nanshan and so on are integrated into the picture, and the unique products of health care materials: longan, medlar, Angelica dahurica are also interspersed in the whole picture The design is different from other similar products, which instills Changle's positive concept into consumers.

PROJECT DURATION AND LOCATION:
The project done within 1 months in Shenzhen.

FITS BEST INTO CATEGORY:
Packaging Design

PRODUCTION / REALIZATION TECHNOLOGY:
The outer packaging of the products is mainly made of corrugated paper. The box can be integrated and folded for transportation.

SPECIFICATIONS / TECHNICAL PROPERTIES:
Box:100mmx100mmx270mm Bottle:500ml

TAGS:
Longevity、graphic design、packaging design、 Liquor, health 、environmental protection

RESEARCH ABSTRACT:
Health wine is a unique wine variety in China, which is the derivative of people's pursuit of health and longevity. How to distinguish from other health wine products and continue the design style of Maotai liquor is the focus of our research.

CHALLENGE:
Previously, the design of wine box in the market was mostly assembled in the printing factory, and then sent to the winery for filling and packaging, which greatly wasted the transportation space. In this case, how to save space and quickly assemble the box is a major challenge. If we want to fold the box for transportation and ensure the packaging effect, we must perfect all the details. Therefore, the box structure follows the industry guidelines so that the product can be produced aesthetically and repeatedly.

ADDED DATE:
2021-01-20 03:09:18

TEAM MEMBERS (1) :
Designer:Huang Hai xia, Art direction:Li Yu Chun

IMAGE CREDITS:
Hai Xia Huang, 2020.

CLIENT/STUDIO/BRAND DETAILS
NAME:
YUTO GROUP

PROFILE:
Founded in 2002, Shenzhen Yutong Packaging Technology Co., Ltd. (Yutong Technology) is a high-end brand packaging solution provider, providing professional packaging products, solutions and services for customers in consumer electronics, big health, tobacco and wine, cosmetics, food and other industries.

NOMINATION DETAILS

Changle Liquor Packaging by Hai Xia Huang is a Nominee in Packaging Design Category.

· This project is currently confidential as results have not been announced yet. Images and further details of the project is not available for public yet, please check back later. If you are the owner of this design, please login to view the images.

· The profile and other works by Hai Xia Huang is also kept secret. This information will also be available later.
AWARD DETAILS

Changle Liquor Packaging by Hai Xia Huang is Winner in Packaging Design Category, 2020 - 2021.



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