Pure Packaging by Ouzhu Huang and Qinjie Lu

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DESIGN DETAILS
DESIGN NAME:
Pure

PRIMARY FUNCTION:
Packaging

INSPIRATION:
The Pure design team wants the packaging to visually show what product is selling and what it looks like while maintaining the artistic characteristics. So the designer used the two-dimensional pattern of five sides of the product. In addition, the patterns can also satisfy the artistic appreciation of packaging. The gradual blue color aims to make consumers think of clean flowing water.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
The Pure series packaging is based on the product characteristics of the Aqua pet water fountain with blue symbolizing water and white symbolizing purity as the main colors of the design.

OPERATION / FLOW / INTERACTION:
Pure presented the five-angle two-dimensional silhouette of the product directly to consumers.

PROJECT DURATION AND LOCATION:
In November 2020, the product was officially put on sale in TMALL flagship store in China. The products are now being shipped overseas and are expected to be sold in 8 countries by Amazon Laika Store, including the United States, The United Kingdom, Canada, Japan, France, Germany, Spain and Italy.

FITS BEST INTO CATEGORY:
Packaging Design

PRODUCTION / REALIZATION TECHNOLOGY:
Clay Coated News Back(CCNB) cover with ivory board and dumb film, Pearl cotton and Art Paper.

SPECIFICATIONS / TECHNICAL PROPERTIES:
300 mm x 210 mm x 220 mm

TAGS:
Pet Product, Water, Pure, Packaging, Blue, White

RESEARCH ABSTRACT:
LAIKA is committed to bringing better pet products to millions of families around the world. Under the raging epidemic situation, the Aqua pet water fountain can continuously provide filtered, sterilized clean water for pets, helping families with pets reduce the burden. The Pure series packaging is based on the product characteristics of the Aqua pet water fountain with blue symbolizing water and white symbolizing purity as the main colors of the design.

CHALLENGE:
The challenge is the Pure design team wants the packaging to visually show the exact product while maintaining the artistic characteristics. So the designer used the two-dimensional pattern of five sides of the product, and the patterns can also satisfy the artistic appreciation of packaging-the gradual blue color aims to make consumers think of clean flowing water.

ADDED DATE:
2021-01-06 06:24:16

TEAM MEMBERS (3) :
Ouzhu Huang, Qinjie Lu and Yonjie Fang

IMAGE CREDITS:
Graphic Designer Qinjie Lu, Pure Packaging, 2020
All Images Renderer Jiaqian Feng, 2020

Visit the following page to learn more: http://laikapets.com/
CLIENT/STUDIO/BRAND DETAILS
NAME:
Shenzhen Laika Technology Co., Ltd.

PROFILE:
Laika Technology Co., Ltd. was established in 2018. The team has 5-year experience in the field of electronics and pet products cross-border e-commerce, commits to bringing the best quality pet products to pet families around the world. Laika brand is facing the global pet raising population who are pursuing high safety, high quality and high cost performance. Our products cover pet drinking fountains, pet feeders, automatic litter boxes and other electronic products, including pet nail clippers, pet combs, traction ropes and pet food, etc.

NOMINATION DETAILS

Pure Packaging by Ouzhu Huang and Qinjie Lu is a Nominee in Packaging Design Category.

· This project is currently confidential as results have not been announced yet. Images and further details of the project is not available for public yet, please check back later. If you are the owner of this design, please login to view the images.

· The profile and other works by Ouzhu Huang and Qinjie Lu is also kept secret. This information will also be available later.
AWARD DETAILS

Pure Packaging by Ouzhu Huang and Qinjie Lu is Winner in Packaging Design Category, 2020 - 2021.



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