The Rice of Friendship Packaging by Xiaoning You

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DESIGN DETAILS
DESIGN NAME:
The Rice of Friendship

PRIMARY FUNCTION:
Packaging

INSPIRATION:
Wuchang Rice is one of the most famous rice varieties in northeast China. But the packaging design in the market is intermingled. The founder and his team just want to provide the public with high grade and quality products. Therefore, a performance of the packaging of rice is the need to have a unique style to design.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
This is the packaging design of a rice. picture tries to convey the founders' good wish that they are close friends with each other, and share the same ideal to guard "Rice Mountain" together, and look at each other on the bank of the Larin River.

OPERATION / FLOW / INTERACTION:
The Box body and the opening and closing parts of it cover are equipped with magnets. that magnets are hidden in the through-hole, thus forming the lock of the box. that hidden magnet structure solves the defects caused by the opening and closing of similar packaging boxes and scratches on other products during transportation, and it looks more beautiful. The User feedback to us that the taste of rice is very good, its packaging appears simple and elegant coexistence. During the holidays, gifts for friends, family, and coworkers are great.

PROJECT DURATION AND LOCATION:
The Project started in May 2015 in Harbin and finished in January 2016 in Beijing, and was exhibited in KunShan University of Taiwan in November 2017.

FITS BEST INTO CATEGORY:
Packaging Design

PRODUCTION / REALIZATION TECHNOLOGY:
Gift box: 115g Earl paper, beige, four color single side printing, hot silver process. Inside the box: 350g Earl paper, beige, four color single side printing.

SPECIFICATIONS / TECHNICAL PROPERTIES:
Gift box: 287*183.5*88mm Inside the box: 85.5*175*43.5mm This package can hold 3kg, divided into 6 small boxes, each containing 500g. According to the size of each family meal to choose to open a few boxes, the remaining unopened more convenient to store.

TAGS:
Wuchang City, rice, package,

RESEARCH ABSTRACT:
In China, the Packaging design of Wuchang Rice varies greatly, and many consumers attach great importance to the choice of packaging for gifts. The Product locates high-end gift of food, expresses: friendship of rice, bosom friend's gift. The Shape is similar to the gesture of salute in traditional Chinese culture, which makes the picture full of The Artistic conception of Zen and Chinese painting, thus conveying the relationship between people, people and nature of the product and the unique concept of pure natural ecological food in Wuchang area.

CHALLENGE:
Wuchang City is located in the northeast of China, has a long history of reputation for rice. It can be traced back to the Bohai Kingdom in the early Tang Dynasty (mid-7th century), when farmers in the Wuchang region planted rice. The Rice Packaging is trying to reflect the spirit of Traditional Chinese culture, but also using modern elements. In the process of conception, the Designer consulted a large number of ancient Chinese landscape paintings, and tried to find the picture style that could fit with rice products.

ADDED DATE:
2021-01-02 08:50:01

TEAM MEMBERS (2) :
Designer: Xiaoning You and Copywriter: Haiqi Wang

IMAGE CREDITS:
Example: Image #1: Creator You Xiaoning, Friendship, 2015.
Example: Image #2: Creator You Xiaoning, Friendship, 2015.
Example: Image #3: Creator You Xiaoning, Friendship, 2015.
Example: Image #4: Creator You Xiaoning, Friendship, 2015.
Example: Image #5: Creator You Xiaoning, Friendship, 2015.

PATENTS/COPYRIGHTS:
Trademark registration Number: 18066904 Trademark Holder: Wuchang Zhimao Rice Planting Professional Co-op

Visit the following page to learn more: http://www.youxiaoning.com
CLIENT/STUDIO/BRAND DETAILS
NAME:
Zhimao Rice

PROFILE:
The core members of Zhimao Rice cultivation professional cooperative are local people in Wuchang County, whose ancestors live on this land. Zhimao Rice planting base is located in Manchu town, Yingchengzi, Wuchang city, which is naturally irrigated by Lalin River and Mangniu River. The current paddy field is nearly 1000 mu, with an annual output of about 500-700 tons of rice. They adopted a unified field management mode and retained the traditional artificial planting and artificial harvesting methods. Although the yield is low, the soil is fertile, the winter is long, and pests and diseases are few. The best preserved natural and healthy original ecological paddy fields. They have a beautiful vision, that is, the real good things should be enjoyed by more people, Zhimao Rice strive to make every grain of rice with the best quality, this attitude is the faith they have always followed.

NOMINATION DETAILS

The Rice of Friendship Packaging by Xiaoning You is a Nominee in Packaging Design Category.

· This project is currently confidential as results have not been announced yet. Images and further details of the project is not available for public yet, please check back later. If you are the owner of this design, please login to view the images.

· The profile and other works by Xiaoning You is also kept secret. This information will also be available later.
AWARD DETAILS

The Rice of Friendship Packaging by Xiaoning You is Winner in Packaging Design Category, 2020 - 2021.



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