DESIGN NAME: The Soloist
PRIMARY FUNCTION: Tea Packaging
INSPIRATION: The Zen in tea culture is simple and peaceful. Only it transformed from prosperity can have the most real and lasting taste. We understand this culture as freehand natural scenery and the flow of light, shadow and color. The idea contains Chinese wisdom and introverted, but the form is appropriate and exquisite.
UNIQUE PROPERTIES / PROJECT DESCRIPTION: The Soloist Chinese Tea is a set of Chinese tea packaging design. It embodies the fusion of Chinese traditional art and modern aesthetics, and creates a unique visual style through the ingenious combination of form and meaning, which impresses the audience deeply. There are seven different flavors teas in this set of design, which come from mountains and forests and nature. At a certain moment, they will bring you into a peaceful world.
OPERATION / FLOW / INTERACTION: The Soloist Chinese Tea is packaged with classic and practical jar form with excellent texture art paper. Accurate printing and silver press process is elegant and introverted with extraordinary taste. It is a good choice for gift and collection.
PROJECT DURATION AND LOCATION: The project started in May 2020 and completed on July 2020, Shanghai.
FITS BEST INTO CATEGORY: Packaging Design
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PRODUCTION / REALIZATION TECHNOLOGY: The excellent quality of art paper jar with the precise spot color printing and silver pressed process. The roundness of chamfering, the flatness and accuracy of every gap, and the other strict requirements for all details made this packaging have a low-key but excellent quality.
SPECIFICATIONS / TECHNICAL PROPERTIES: Diameter 60mm x Height 150mm
TAGS: tea, packaging, Chinese, Zen, branding, illustration
RESEARCH ABSTRACT: The porject belongs to The Soloist Concept Collection. Concept Collection is a creative study started in the name of The Soloist. It is intended to express the latest insights into branding, packaging and related design of different industry in an intuitive way. In this way, the mind and execution of The Soloist studio are displayed, and more creative potentials are explored.
CHALLENGE: The Soloist Chinese Tea connects traditional art and modern aesthetics with concise and charming visual language, and integrates Chinese and Western cultures. The unique visual impression and quality material fully meets the sensory experience of buyers.
ADDED DATE: 2021-01-01 07:56:19
TEAM MEMBERS (1) : Designer: Li Dingding
IMAGE CREDITS: Designer: Li Dingding
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